Brandwave

How popular isHalo Top?

In September 2026, people searched for Halo Top by name about 5,400 times in the United Kingdom, about the same as the previous year. These searches made up 10.8% of all United Kingdom ice cream brand searches, placing Halo Top fourth out of eight brands. When we asked both ChatGPT and Google AI Overviews about ice cream brands, Halo Top did not appear in any of the answers.

Search and AI answers in September 2026

Halo Top is the fourth most searched of 8 competitors and not listed in any AI answer.

  1. Haagen-DazsShare of searches 44.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. MagnumShare of searches 19.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 3rd
  3. Jude'sShare of searches 13.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 7th
  4. Halo TopShare of searches 10.8%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. Mackie's of ScotlandShare of searches 5.8%Mentioned in 2 of 4 AI answersPlace in AI recommendations 5th

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Top ice cream brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Halo Top did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Haagen-Dazs1st
  2. Ben & Jerry's2nd
  3. Magnum3rd
  4. Kelly's of Cornwall4th
  5. Mackie's of Scotland5th
  6. Carte D'Or6th
  7. Jude's7th
  8. Halo Top–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Haagen-Dazs4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Mackie's of Scotland2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ben & Jerry's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Kelly's of Cornwall2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Magnum1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Jude's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Carte D'Or1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Halo Top0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about ice cream brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Which ice cream brands compete with Halo Top?

Halo Top against ice cream brands in the United Kingdom, by month

Share of searches by month for Haagen-Dazs, Magnum, Jude's, Halo Top, Mackie's of Scotland, Carte D'Or. The figures are in the table below the chart.

View monthly share of searches table
MonthHaagen-DazsMagnumJude'sHalo TopMackie's of ScotlandCarte D'OrBen & Jerry'sKelly's of Cornwall
Oct 202540%17.9%11.9%11.9%7.9%5.3%4.2%0.86%
Nov 202542.2%18.9%10.3%10.3%8.4%5.6%3.7%0.75%
Dec 202544%19.7%10.7%7.1%8.8%5.8%3.2%0.78%
Jan 202639.6%17.7%9.6%14.4%7.9%6.3%3.5%0.85%
Feb 202640.9%18.3%12.2%12.2%6.5%5.4%3.6%0.88%
Mar 202639.8%21.7%11.8%11.8%6.5%4.3%3.4%0.7%
Apr 202640.4%22.1%12.1%12.1%5.4%4.3%2.8%0.88%
May 202637.1%30.3%11.1%9.1%4.9%4%2.7%0.81%
Jun 202637.9%31%11.3%9.3%4.1%3.3%2.2%0.82%
Jul 202632.3%32.3%14.4%9.7%4.3%4.3%1.9%0.86%
Aug 202636.6%30%13.4%8.9%4.9%3.9%1.4%0.97%
Sep 202644.3%19.8%13.2%10.8%5.8%3.8%1.2%1.2%

  1. 1.Haagen-Dazs

    44.3%

    Held 1st. 22.2K estimated branded searches, -18.1% vs prior month. Share +7.7 points.

  2. 2.Magnum

    19.8%

    Held 2nd. 9.9K estimated branded searches, -55.4% vs prior month. Share -10.2 points.

  3. 3.Jude's

    13.2%

    Held 3rd. 6.6K estimated branded searches, -33.3% vs prior month. Share -0.2 points.

  4. 4.Halo Top

    10.8%

    Held 4th. 5.4K estimated branded searches, -18.2% vs prior month. Share +1.9 points.

  5. 5.Mackie's of Scotland

    5.8%

    Held 5th. 2.9K estimated branded searches, -19.4% vs prior month. Share +0.9 points.

  6. 6.Carte D'Or

    3.8%

    Held 6th. 1.9K estimated branded searches, -34.5% vs prior month. Share -0.1 points.

  7. 7.Ben & Jerry's

    1.2%

    Held 7th. 590 estimated branded searches, -41% vs prior month. Share -0.2 points.

  8. 8.Kelly's of Cornwall

    1.2%

    Held 8th. 590 estimated branded searches, -18.1% vs prior month. Share +0.2 points.

Compare popularity between Halo Top and its closest rivals

Every comparison with Halo Top

7 comparisons

How has branded search demand for Halo Top changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Halo Top in the United Kingdom held steady at 5.4K.
  • Across the 12 months ending September 2026, Halo Top’s share of searches among ice cream brands in the United Kingdom decreased from 11.9% to 10.8%.
  • Across the 12 months ending September 2026, Halo Top’s share of searches among ice cream brands in the United Kingdom peaked at 14.4% in January 2026 and was lowest at 7.1% in December 2025.
  • Across the 12 months ending September 2026, Halo Top fell from 3rd to 4th among ice cream brands in the United Kingdom.

How did search popularity change for United Kingdom ice cream brands in September 2026?

6 changes

  1. In September 2026, Haagen-Dazs gained share of searches among ice cream brands in the United Kingdom, from 36.6% to 44.3%.

  2. In September 2026, Halo Top gained share of searches among ice cream brands in the United Kingdom, from 8.9% to 10.8%.

  3. In September 2026, Mackie's of Scotland gained share of searches among ice cream brands in the United Kingdom, from 4.9% to 5.8%.

  4. In September 2026, Magnum lost share of searches among ice cream brands in the United Kingdom, from 30% to 19.8%.

  5. Ben & Jerry's’ share of searches among ice cream brands in the United Kingdom has lost ground for 3 months in a row, from 2.2% to 1.2% in September 2026.

  6. Estimated monthly branded searches for Kelly's of Cornwall in the United Kingdom rose 51.3% over 12 measured months, from 390 to 590 in September 2026.

How are Halo Top’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Halo Top’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • halo top

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