Haagen-Dazs vs Mackie's of Scotland:Which is more popular?
In September 2026, Haagen-Dazs had more branded searches than Mackie's of Scotland among ice cream brands in the United Kingdom. Haagen-Dazs had about 22,200 branded searches, while Mackie's of Scotland had 2,900. Haagen-Dazs made up 44.3% of all ice cream brand searches we track, and Mackie's of Scotland accounted for 5.8%. When we asked ChatGPT and Google AI Overviews about ice cream brands, Haagen-Dazs appeared in all four answers and Mackie's of Scotland in two. Haagen-Dazs was mentioned before Mackie's of Scotland in every answer.
Who do people search for more?
Haagen-Dazs, about 8 searches for every 1 for Mackie's of Scotland
Who does AI mention more?
Haagen-Dazs, mentioned in every answer we collected
Who does AI recommend more?
Haagen-Dazs, named ahead of Mackie's of Scotland in every answer
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Top ice cream brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Haagen-Dazs appeared in all four answers. Mackie's of Scotland was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Haagen-Dazs was listed before Mackie's of Scotland in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Haagen-Dazs4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Mackie's of Scotland2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ben & Jerry's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Kelly's of Cornwall2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Magnum1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Jude's1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Carte D'Or1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Halo Top0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about ice cream brands
4 answers
Asked ChatGPT
“What's the best ice cream brand in the UK?”
Asked ChatGPT
“Which supermarket ice cream is best in the UK?”
Asked ChatGPT
“What are the most popular ice cream brands in the UK?”
Searched Google, AI Overview
“ice cream”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“best ice cream”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.
Is Haagen-Dazs or Mackie's of Scotland more popular in search?
This chart shows how often people search Google for Haagen-Dazs and Mackie's of Scotland by name. Each line represents a brand's share of searches for all eight ice cream brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Haagen-Dazs, Mackie's of Scotland. The figures are in the table below the chart.
View monthly share of searches table
| Month | Haagen-Dazs | Magnum | Jude's | Halo Top | Mackie's of Scotland | Carte D'Or | Ben & Jerry's | Kelly's of Cornwall |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 40% | 17.9% | 11.9% | 11.9% | 7.9% | 5.3% | 4.2% | 0.86% |
| Nov 2025 | 42.2% | 18.9% | 10.3% | 10.3% | 8.4% | 5.6% | 3.7% | 0.75% |
| Dec 2025 | 44% | 19.7% | 10.7% | 7.1% | 8.8% | 5.8% | 3.2% | 0.78% |
| Jan 2026 | 39.6% | 17.7% | 9.6% | 14.4% | 7.9% | 6.3% | 3.5% | 0.85% |
| Feb 2026 | 40.9% | 18.3% | 12.2% | 12.2% | 6.5% | 5.4% | 3.6% | 0.88% |
| Mar 2026 | 39.8% | 21.7% | 11.8% | 11.8% | 6.5% | 4.3% | 3.4% | 0.7% |
| Apr 2026 | 40.4% | 22.1% | 12.1% | 12.1% | 5.4% | 4.3% | 2.8% | 0.88% |
| May 2026 | 37.1% | 30.3% | 11.1% | 9.1% | 4.9% | 4% | 2.7% | 0.81% |
| Jun 2026 | 37.9% | 31% | 11.3% | 9.3% | 4.1% | 3.3% | 2.2% | 0.82% |
| Jul 2026 | 32.3% | 32.3% | 14.4% | 9.7% | 4.3% | 4.3% | 1.9% | 0.86% |
| Aug 2026 | 36.6% | 30% | 13.4% | 8.9% | 4.9% | 3.9% | 1.4% | 0.97% |
| Sep 2026 | 44.3% | 19.8% | 13.2% | 10.8% | 5.8% | 3.8% | 1.2% | 1.2% |
How has the Haagen-Dazs and Mackie's of Scotland comparison changed over the last 12 months?
3 findings
- Haagen-Dazs was ahead of Mackie's of Scotland in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Haagen-Dazs’ share of searches among ice cream brands in the United Kingdom moved from 40% to 44.3%, and its estimated monthly branded searches moved from 18.1K to 22.2K.
- Across the 12 months ending September 2026, Mackie's of Scotland’s share of searches among ice cream brands in the United Kingdom moved from 7.9% to 5.8%, and its estimated monthly branded searches moved from 3.6K to 2.9K.
How did search popularity change for United Kingdom ice cream brands in September 2026?
2 changes
In September 2026, Haagen-Dazs gained share of searches among ice cream brands in the United Kingdom, from 36.6% to 44.3%.
In September 2026, Mackie's of Scotland gained share of searches among ice cream brands in the United Kingdom, from 4.9% to 5.8%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Haagen-Dazs’ and Mackie's of Scotland’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Haagen-Dazs
1 branded search term
- haagen dazs
Mackie's of Scotland
1 branded search term
- mackies
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