Hikvision vs Reolink:Which is more popular?
In September 2026, Reolink had more branded searches than Hikvision among security camera brands in the United Kingdom. Reolink had about 22,200 branded searches, while Hikvision had 14,800. Reolink made up 13.4% of all security camera brand searches we track, and Hikvision accounted for 9%. When we asked ChatGPT and Google AI Overviews about security camera brands, Reolink appeared in three of the four answers and Hikvision in none.
Who do people search for more?
Reolink, about 50% more searches than Hikvision
Who does AI mention more?
Reolink, mentioned in 3 of 4 answers, Hikvision in 0
Who does AI recommend more?
Reolink, the only one of the two named
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Top security camera brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Reolink was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Hikvision did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
TP-Link Tapo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Eufy3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Reolink3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ring0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Arlo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Blink0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hikvision0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Google Nest0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Swann0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about security camera brands
4 answers
Asked ChatGPT
“What's the best home security camera in the UK?”
Asked ChatGPT
“Which security camera works without a subscription?”
Asked ChatGPT
“What's the best outdoor camera for a house in the UK?”
Searched Google, AI Overview
“security cameras”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Hikvision or Reolink more popular in search?
This chart shows how often people search Google for Hikvision and Reolink by name. Each line represents a brand's share of searches for all nine security camera brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Reolink, Hikvision. The figures are in the table below the chart.
View monthly share of searches table
| Month | TP-Link Tapo | Ring | Eufy | Reolink | Arlo | Blink | Hikvision | Google Nest | Swann |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.4% | 26.1% | 11.7% | 11.7% | 9.5% | 11.7% | 9.5% | 1.5% | 0.84% |
| Nov 2025 | 17.4% | 21.2% | 14.2% | 14.2% | 9.5% | 11.6% | 9.5% | 1.5% | 0.84% |
| Dec 2025 | 19.6% | 24% | 13.1% | 10.7% | 10.7% | 10.7% | 8.8% | 1.4% | 0.95% |
| Jan 2026 | 19.7% | 19.7% | 13.2% | 13.2% | 10.7% | 10.7% | 10.7% | 1.1% | 0.95% |
| Feb 2026 | 21.5% | 21.5% | 11.8% | 11.8% | 9.6% | 9.6% | 11.8% | 1.2% | 1% |
| Mar 2026 | 19.7% | 19.7% | 13.2% | 13.2% | 10.7% | 10.7% | 10.7% | 1.1% | 0.95% |
| Apr 2026 | 21.5% | 21.5% | 14.4% | 11.8% | 9.6% | 9.6% | 9.6% | 1% | 0.85% |
| May 2026 | 21.5% | 21.5% | 14.4% | 11.7% | 9.6% | 9.6% | 9.6% | 1% | 1% |
| Jun 2026 | 20.5% | 20.5% | 13.8% | 13.8% | 9.2% | 11.2% | 9.2% | 0.99% | 0.81% |
| Jul 2026 | 21.5% | 21.5% | 14.4% | 11.8% | 9.6% | 9.6% | 9.6% | 1% | 0.85% |
| Aug 2026 | 25.1% | 20.5% | 13.8% | 11.2% | 9.2% | 9.2% | 9.2% | 0.99% | 0.81% |
| Sep 2026 | 24.5% | 20% | 13.4% | 13.4% | 9% | 9% | 9% | 0.97% | 0.79% |
How has the Hikvision and Reolink comparison changed over the last 12 months?
3 findings
- Reolink was ahead of Hikvision in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Hikvision’s share of searches among security camera brands in the United Kingdom moved from 9.5% to 9%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 12 months ending September 2026, Reolink’s share of searches among security camera brands in the United Kingdom moved from 11.7% to 13.4%, and its estimated monthly branded searches held steady at 22.2K.
How did search popularity change for United Kingdom security camera brands in September 2026?
2 changes
In September 2026, Reolink gained share of searches among security camera brands in the United Kingdom, from 11.2% to 13.4%.
Estimated monthly branded searches for Hikvision in the United Kingdom fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hikvision’s and Reolink’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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