Security camera brands in the United Kingdom:Which are most popular?

Name: Security camera brands in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, TP-Link Tapo was the most searched security camera brand in the United Kingdom, accounting for 24.5% of all searches among the nine brands we track. When we checked with ChatGPT and Google AI Overviews, TP-Link Tapo showed up in every answer. Eufy was recommended most often, coming first in two out of three responses that gave a list.

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Top security camera brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, TP-Link Tapo appeared every time. Eufy was recommended most often, coming first in two out of three answers that gave a list. TP-Link Tapo was second, and Reolink was third. Ring, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
TP-Link Tapo	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Eufy	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Reolink	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Ring	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Arlo	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Blink	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Hikvision	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Google Nest	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Swann	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

TP-Link Tapo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Eufy3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Reolink3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ring0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Arlo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Blink0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hikvision0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Google Nest0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Swann0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about security camera brands

4 answers

Asked ChatGPT
“What's the best home security camera in the UK?”
1. 1Eufy
2. 2TP-Link Tapo
3. 3Reolink
Asked ChatGPT
“Which security camera works without a subscription?”
1. 1TP-Link Tapo
2. 2Eufy
3. 3Reolink
Asked ChatGPT
“What's the best outdoor camera for a house in the UK?”
1. 1Eufy
2. 2TP-Link Tapo
3. 3Reolink
Searched Google, AI Overview
“security cameras”
1. 1TP-Link Tapo

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which security camera brands do people search for most?

This chart shows how often people search Google for each security camera brand by name. Each line represents a brand's share of searches for all nine security camera brands we track, month by month, from searches in United Kingdom.

Share of searches among security camera brands in the United Kingdom, by month

Month	TP-Link Tapo	Ring	Eufy	Reolink	Arlo	Blink	Hikvision	Google Nest	Swann
Oct 2025	17.4%	26.1%	11.7%	11.7%	9.5%	11.7%	9.5%	1.5%	0.84%
Nov 2025	17.4%	21.2%	14.2%	14.2%	9.5%	11.6%	9.5%	1.5%	0.84%
Dec 2025	19.6%	24%	13.1%	10.7%	10.7%	10.7%	8.8%	1.4%	0.95%
Jan 2026	19.7%	19.7%	13.2%	13.2%	10.7%	10.7%	10.7%	1.1%	0.95%
Feb 2026	21.5%	21.5%	11.8%	11.8%	9.6%	9.6%	11.8%	1.2%	1%
Mar 2026	19.7%	19.7%	13.2%	13.2%	10.7%	10.7%	10.7%	1.1%	0.95%
Apr 2026	21.5%	21.5%	14.4%	11.8%	9.6%	9.6%	9.6%	1%	0.85%
May 2026	21.5%	21.5%	14.4%	11.7%	9.6%	9.6%	9.6%	1%	1%
Jun 2026	20.5%	20.5%	13.8%	13.8%	9.2%	11.2%	9.2%	0.99%	0.81%
Jul 2026	21.5%	21.5%	14.4%	11.8%	9.6%	9.6%	9.6%	1%	0.85%
Aug 2026	25.1%	20.5%	13.8%	11.2%	9.2%	9.2%	9.2%	0.99%	0.81%
Sep 2026	24.5%	20%	13.4%	13.4%	9%	9%	9%	0.97%	0.79%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	TP-Link Tapo	24.5%	40.5K	0%	-0.6 points
2, held 2nd	Ring Amazon	20%	33.1K	0%	-0.5 points
3, held 3rd	Eufy Anker	13.4%	22.2K	0%	-0.3 points
4, held 4th	Reolink	13.4%	22.2K	+22.7%	+2.2 points
5, held 5th	Arlo	9%	14.8K	0%	-0.2 points
6, held 6th	Blink Amazon	9%	14.8K	0%	-0.2 points
7, held 7th	Hikvision	9%	14.8K	0%	-0.2 points
8, held 8th	Google Nest Google	0.97%	1.6K	0%	0 points
9, held 9th	Swann	0.79%	1.3K	0%	0 points

1.TP-Link Tapo
24.5%
Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share -0.6 points.
2.Ring
20%
Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -0.5 points.
3.Eufy
13.4%
Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -0.3 points.
4.Reolink
13.4%
Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +2.2 points.
5.Arlo
9%
Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.2 points.
6.Blink
9%
Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share -0.2 points.
7.Hikvision
9%
Held 7th. 14.8K estimated branded searches, 0% vs prior month. Share -0.2 points.
8.Google Nest
0.97%
Held 8th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.
9.Swann
0.79%
Held 9th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Which brand is most popular in search among security camera brands in the United Kingdom?

9 brands

In September 2026, TP-Link Tapo was the most searched among security camera brands in the United Kingdom, with an estimated 40.5K branded searches, 24.5% of all searches for the nine we track. Ring is in 2nd place, 4.5 percentage points behind at 20%.

United Kingdom security camera brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
TP-Link Tapo	17.4% → 24.5%	25.1%Aug 2026	17.4%Nov 2025	2nd → 1st
Ring	26.1% → 20%	26.1%Oct 2025	19.7%Jan 2026	1st → 2nd
Eufy	11.7% → 13.4%	14.4%Apr 2026	11.7%Oct 2025	4th → 3rd
Reolink	11.7% → 13.4%	14.2%Nov 2025	10.7%Dec 2025	5th → 4th
Arlo	9.5% → 9%	10.7%Jan 2026	9%Sep 2026	6th → 5th
Blink	11.7% → 9%	11.7%Oct 2025	9%Sep 2026	3rd → 6th
Hikvision	9.5% → 9%	11.8%Feb 2026	8.8%Dec 2025	7th
Google Nest	1.5% → 0.97%	1.5%Oct 2025	0.97%Sep 2026	8th
Swann	0.84% → 0.79%	1%Feb 2026	0.79%Sep 2026	9th

Each finding as a sentence

Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among security camera brands in the United Kingdom increased from 17.4% to 24.5%.
Across the 12 months ending September 2026, Ring’s share of searches among security camera brands in the United Kingdom decreased from 26.1% to 20%.
Across the 12 months ending September 2026, Eufy’s share of searches among security camera brands in the United Kingdom increased from 11.7% to 13.4%.
Across the 12 months ending September 2026, Reolink’s share of searches among security camera brands in the United Kingdom increased from 11.7% to 13.4%.
Across the 12 months ending September 2026, Arlo’s share of searches among security camera brands in the United Kingdom decreased from 9.5% to 9%.
Across the 12 months ending September 2026, Blink’s share of searches among security camera brands in the United Kingdom decreased from 11.7% to 9%.
Across the 12 months ending September 2026, Hikvision’s share of searches among security camera brands in the United Kingdom decreased from 9.5% to 9%.
Across the 12 months ending September 2026, Google Nest’s share of searches among security camera brands in the United Kingdom decreased from 1.5% to 0.97%.
Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among security camera brands in the United Kingdom peaked at 25.1% in August 2026 and was lowest at 17.4% in November 2025.
Across the 12 months ending September 2026, Ring’s share of searches among security camera brands in the United Kingdom peaked at 26.1% in October 2025 and was lowest at 19.7% in January 2026.
Across the 12 months ending September 2026, Eufy’s share of searches among security camera brands in the United Kingdom peaked at 14.4% in April 2026 and was lowest at 11.7% in October 2025.
Across the 12 months ending September 2026, Reolink’s share of searches among security camera brands in the United Kingdom peaked at 14.2% in November 2025 and was lowest at 10.7% in December 2025.
Across the 12 months ending September 2026, Arlo’s share of searches among security camera brands in the United Kingdom peaked at 10.7% in January 2026 and was lowest at 9% in September 2026.
Across the 12 months ending September 2026, Hikvision’s share of searches among security camera brands in the United Kingdom peaked at 11.8% in February 2026 and was lowest at 8.8% in December 2025.
Across the 12 months ending September 2026, TP-Link Tapo rose from 2nd to 1st among security camera brands in the United Kingdom.
Across the 12 months ending September 2026, Ring fell from 1st to 2nd among security camera brands in the United Kingdom.
Across the 12 months ending September 2026, Eufy rose from 4th to 3rd among security camera brands in the United Kingdom.
Across the 12 months ending September 2026, Reolink rose from 5th to 4th among security camera brands in the United Kingdom.
Across the 12 months ending September 2026, Arlo rose from 6th to 5th among security camera brands in the United Kingdom.
Across the 12 months ending September 2026, Blink fell from 3rd to 6th among security camera brands in the United Kingdom.
Across the 12 months ending September 2026, Swann held steady: its share of searches among security camera brands in the United Kingdom moved less than 0.5 percentage points.

How did search popularity change for United Kingdom security camera brands in September 2026?

8 changes

In September 2026, Reolink gained share of searches among security camera brands in the United Kingdom, from 11.2% to 13.4%.
In September 2026, TP-Link Tapo lost share of searches among security camera brands in the United Kingdom, from 25.1% to 24.5%.
In September 2026, Ring lost share of searches among security camera brands in the United Kingdom, from 20.5% to 20%.
Blink’s share of searches among security camera brands in the United Kingdom has lost ground for 3 months in a row, from 11.2% to 9% in September 2026.
Estimated monthly branded searches for Google Nest in the United Kingdom fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026.
Estimated monthly branded searches for Swann in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.
Estimated monthly branded searches for Arlo in the United Kingdom fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.
Estimated monthly branded searches for Hikvision in the United Kingdom fell 18.2% over 12 measured months, from 18.1K to 14.8K in September 2026.

How are branded searches counted for security camera brands?

9 search terms

Each brand's share of searches among security camera brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.