Brandwave

How popular isGoogle Nest?

In September 2026, people searched for Google Nest by name about 11,500 times in the United Kingdom, a 73.5% decrease from the previous year. These searches made up 0.97% of all United Kingdom security camera brand searches, placing Google Nest eighth out of nine brands. When we asked both ChatGPT and Google AI Overviews about security camera brands, Google Nest did not appear in any of the answers.

Search and AI answers in September 2026

Google Nest is the eighth most searched of 9 competitors and not listed in any AI answer.

  1. TP-Link TapoShare of searches 24.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  2. RingShare of searches 20%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. EufyShare of searches 13.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  4. ReolinkShare of searches 13.4%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  5. Google NestShare of searches 0.97%Mentioned in 0 of 4 AI answersPlace in AI recommendations –

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Top security camera brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Google Nest did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Eufy1st
  2. TP-Link Tapo2nd
  3. Reolink3rd
  4. Ring–
  5. Arlo–
  6. Blink–
  7. Hikvision–
  8. Google Nest–
  9. Swann–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • TP-Link Tapo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Eufy3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Reolink3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ring0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Arlo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Blink0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Hikvision0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Google Nest0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Swann0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about security camera brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which security camera brands compete with Google Nest?

Google Nest against security camera brands in the United Kingdom, by month

Share of searches by month for TP-Link Tapo, Ring, Eufy, Reolink, Arlo, Blink, Hikvision, Google Nest. The figures are in the table below the chart.

View monthly share of searches table
MonthTP-Link TapoRingEufyReolinkArloBlinkHikvisionGoogle NestSwann
Oct 202517.4%26.1%11.7%11.7%9.5%11.7%9.5%1.5%0.84%
Nov 202517.4%21.2%14.2%14.2%9.5%11.6%9.5%1.5%0.84%
Dec 202519.6%24%13.1%10.7%10.7%10.7%8.8%1.4%0.95%
Jan 202619.7%19.7%13.2%13.2%10.7%10.7%10.7%1.1%0.95%
Feb 202621.5%21.5%11.8%11.8%9.6%9.6%11.8%1.2%1%
Mar 202619.7%19.7%13.2%13.2%10.7%10.7%10.7%1.1%0.95%
Apr 202621.5%21.5%14.4%11.8%9.6%9.6%9.6%1%0.85%
May 202621.5%21.5%14.4%11.7%9.6%9.6%9.6%1%1%
Jun 202620.5%20.5%13.8%13.8%9.2%11.2%9.2%0.99%0.81%
Jul 202621.5%21.5%14.4%11.8%9.6%9.6%9.6%1%0.85%
Aug 202625.1%20.5%13.8%11.2%9.2%9.2%9.2%0.99%0.81%
Sep 202624.5%20%13.4%13.4%9%9%9%0.97%0.79%

  1. 1.TP-Link Tapo

    24.5%

    Held 1st. 40.5K estimated branded searches, 0% vs prior month. Share -0.6 points.

  2. 2.Ring

    20%

    Held 2nd. 33.1K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Eufy

    13.4%

    Held 3rd. 22.2K estimated branded searches, 0% vs prior month. Share -0.3 points.

  4. 4.Reolink

    13.4%

    Held 4th. 22.2K estimated branded searches, +22.7% vs prior month. Share +2.2 points.

  5. 5.Arlo

    9%

    Held 5th. 14.8K estimated branded searches, 0% vs prior month. Share -0.2 points.

  6. 6.Blink

    9%

    Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share -0.2 points.

  7. 7.Hikvision

    9%

    Held 7th. 14.8K estimated branded searches, 0% vs prior month. Share -0.2 points.

  8. 8.Google Nest

    0.97%

    Held 8th. 1.6K estimated branded searches, 0% vs prior month. Share 0 points.

  9. 9.Swann

    0.79%

    Held 9th. 1.3K estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Google Nest and its closest rivals

Every comparison with Google Nest

12 comparisons

How has branded search demand for Google Nest changed in the United Kingdom over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Google Nest in the United Kingdom fell from 43.4K to 11.5K.
  • Across the 12 months ending September 2026, Google Nest’s share of searches among security camera brands in the United Kingdom decreased from 1.5% to 0.97%.

How did search popularity change for United Kingdom security camera brands in September 2026?

6 changes

  1. In September 2026, Reolink gained share of searches among security camera brands in the United Kingdom, from 11.2% to 13.4%.

  2. In September 2026, TP-Link Tapo lost share of searches among security camera brands in the United Kingdom, from 25.1% to 24.5%.

  3. In September 2026, Ring lost share of searches among security camera brands in the United Kingdom, from 20.5% to 20%.

  4. Blink’s share of searches among security camera brands in the United Kingdom has lost ground for 3 months in a row, from 11.2% to 9% in September 2026.

  5. Estimated monthly branded searches for Google Nest in the United Kingdom fell 44.8% over 12 measured months, from 2.9K to 1.6K in September 2026.

  6. Estimated monthly branded searches for Swann in the United Kingdom fell 18.8% over 12 measured months, from 1.6K to 1.3K in September 2026.

How are Google Nest’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Google Nest’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • google nest cam
  • nest thermostat

How the Brand Demand Index is measured

Who owns Google Nest?

Google Nest is owned by Google. Brandwave also tracks Fitbit, Google Pixel and YouTube Music, owned by the same company, in the United Kingdom.

Do you work for Google Nest? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Google Nest compete?

Google Nest is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Security camera brands8th of 90.97%Shown above
Smart thermostat brands2nd of 514%Show ranking
Creator with pink hair and a pink jacket

Is Google Nest your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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