Brandwave

Google Nest vs Honeywell Home:Which is more popular?

In September 2026, Google Nest had more branded searches than Honeywell Home among smart thermostat brands in the United Kingdom. Google Nest had about 9,900 branded searches, while Honeywell Home had 1,000. Google Nest made up 14.6% of all smart thermostat brand searches we track, and Honeywell Home accounted for 1.5%. When we asked ChatGPT and Google AI Overviews about smart thermostat brands, Honeywell Home appeared in three of the five answers and Google Nest in two. Honeywell Home was mentioned before Google Nest in two out of three answers that named either.

Among smart thermostat brands in the United Kingdom in September 2026

Who do people search for more?

Google Nest, about 10 searches for every 1 for Honeywell Home

Google Nest 9.9K searchesHoneywell Home 1K searches

Who does AI mention more?

Honeywell Home, mentioned in 3 of 5 answers, Google Nest in 2

Honeywell Home in 3 of 5Google Nest in 2 of 5

Who does AI recommend more?

Honeywell Home, named ahead of Google Nest in 2 of 3 answers

Honeywell Home first in 2Google Nest first in 1

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Top smart thermostat brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Honeywell Home was mentioned in three out of five: in one of the three ChatGPT answers and in both Google AI Overviews. Google Nest was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Honeywell Home was listed before Google Nest in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. tado1st
  2. Hive2nd
  3. Honeywell Home3rd
  4. Google Nest4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Hive5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • tado5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Honeywell Home3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Google Nest2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about smart thermostat brands

5 answers

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 23, 2026.

Is Google Nest or Honeywell Home more popular in search?

This chart shows how often people search Google for Google Nest and Honeywell Home by name. Each line represents a brand's share of searches for all four smart thermostat brands we track, month by month, from searches in United Kingdom.

Google Nest and Honeywell Home among smart thermostat brands in the United Kingdom, by month

Share of searches by month for Google Nest, Honeywell Home. The figures are in the table below the chart.

View monthly share of searches table
MonthHiveGoogle NesttadoHoneywell Home
Oct 202561%24.1%13.2%1.7%
Nov 202563.9%20.7%13.9%1.5%
Dec 202566.5%17.6%14.4%1.5%
Jan 202668.3%18%12.1%1.6%
Feb 202663.8%20.6%13.8%1.8%
Mar 202663.8%20.6%13.8%1.8%
Apr 202666.5%17.6%14.4%1.6%
May 202666.6%17.6%14.3%1.6%
Jun 202666.1%17.7%14.5%1.6%
Jul 202668.1%17.9%12%2%
Aug 202667.2%17.2%14.1%1.5%
Sep 202669.4%14.6%14.6%1.5%

How has the Google Nest and Honeywell Home comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom smart thermostat brands in September 2026?

2 changes
  1. In September 2026, Google Nest lost share of searches among smart thermostat brands in the United Kingdom, from 17.2% to 14.6%.

  2. Estimated monthly branded searches for Honeywell Home in the United Kingdom fell 65.5% over 12 measured months, from 2.9K to 1K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Google Nest’s and Honeywell Home’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Google Nest

1 branded search term

  • nest thermostat

Honeywell Home

1 branded search term

  • honeywell evohome

How the Brand Demand Index is measured

Other head-to-heads among smart thermostat brands

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