Eufy vs TP-Link Tapo:Which is more popular?
In September 2026, TP-Link Tapo had more branded searches than Eufy among security camera brands in the United Kingdom. TP-Link Tapo had about 40,500 branded searches, while Eufy had 22,200. TP-Link Tapo made up 24.5% of all security camera brand searches we track, and Eufy accounted for 13.4%. When we asked ChatGPT and Google AI Overviews about security camera brands, TP-Link Tapo appeared in all four answers and Eufy in three. Eufy was mentioned before TP-Link Tapo in two out of three answers.
Who do people search for more?
TP-Link Tapo, about 82% more searches than Eufy
Who does AI mention more?
TP-Link Tapo, mentioned in every answer we collected
Who does AI recommend more?
Eufy, named ahead of TP-Link Tapo in 2 of 3 answers
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Top security camera brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, TP-Link Tapo appeared in all four answers. Eufy was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Eufy was listed before TP-Link Tapo in two out of three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- TP-Link Tapo4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Eufy3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Reolink3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Ring0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Arlo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Blink0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Hikvision0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Google Nest0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Swann0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about security camera brands
4 answers
Asked ChatGPT
“What's the best home security camera in the UK?”
Asked ChatGPT
“Which security camera works without a subscription?”
Asked ChatGPT
“What's the best outdoor camera for a house in the UK?”
Searched Google, AI Overview
“security cameras”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Eufy or TP-Link Tapo more popular in search?
This chart shows how often people search Google for Eufy and TP-Link Tapo by name. Each line represents a brand's share of searches for all nine security camera brands we track, month by month, from searches in United Kingdom.
Share of searches by month for TP-Link Tapo, Eufy. The figures are in the table below the chart.
View monthly share of searches table
| Month | TP-Link Tapo | Ring | Eufy | Reolink | Arlo | Blink | Hikvision | Google Nest | Swann |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 17.4% | 26.1% | 11.7% | 11.7% | 9.5% | 11.7% | 9.5% | 1.5% | 0.84% |
| Nov 2025 | 17.4% | 21.2% | 14.2% | 14.2% | 9.5% | 11.6% | 9.5% | 1.5% | 0.84% |
| Dec 2025 | 19.6% | 24% | 13.1% | 10.7% | 10.7% | 10.7% | 8.8% | 1.4% | 0.95% |
| Jan 2026 | 19.7% | 19.7% | 13.2% | 13.2% | 10.7% | 10.7% | 10.7% | 1.1% | 0.95% |
| Feb 2026 | 21.5% | 21.5% | 11.8% | 11.8% | 9.6% | 9.6% | 11.8% | 1.2% | 1% |
| Mar 2026 | 19.7% | 19.7% | 13.2% | 13.2% | 10.7% | 10.7% | 10.7% | 1.1% | 0.95% |
| Apr 2026 | 21.5% | 21.5% | 14.4% | 11.8% | 9.6% | 9.6% | 9.6% | 1% | 0.85% |
| May 2026 | 21.5% | 21.5% | 14.4% | 11.7% | 9.6% | 9.6% | 9.6% | 1% | 1% |
| Jun 2026 | 20.5% | 20.5% | 13.8% | 13.8% | 9.2% | 11.2% | 9.2% | 0.99% | 0.81% |
| Jul 2026 | 21.5% | 21.5% | 14.4% | 11.8% | 9.6% | 9.6% | 9.6% | 1% | 0.85% |
| Aug 2026 | 25.1% | 20.5% | 13.8% | 11.2% | 9.2% | 9.2% | 9.2% | 0.99% | 0.81% |
| Sep 2026 | 24.5% | 20% | 13.4% | 13.4% | 9% | 9% | 9% | 0.97% | 0.79% |
How has the Eufy and TP-Link Tapo comparison changed over the last 12 months?
3 findings
- TP-Link Tapo was ahead of Eufy in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Eufy’s share of searches among security camera brands in the United Kingdom moved from 11.7% to 13.4%, and its estimated monthly branded searches held steady at 22.2K.
- Across the 12 months ending September 2026, TP-Link Tapo’s share of searches among security camera brands in the United Kingdom moved from 17.4% to 24.5%, and its estimated monthly branded searches moved from 33.1K to 40.5K.
How did search popularity change for United Kingdom security camera brands in September 2026?
1 change
In September 2026, TP-Link Tapo lost share of searches among security camera brands in the United Kingdom, from 25.1% to 24.5%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Eufy’s and TP-Link Tapo’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Eufy
1 branded search term
- eufy camera
TP-Link Tapo
1 branded search term
- tapo camera
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