Heura vs Quorn:Which is more popular in the United Kingdom?
In September 2026, Quorn had more branded searches than Heura among meat-free brands in the United Kingdom. Quorn had about 33,100 branded searches, while Heura had 480. Quorn made up 44.9% of all meat-free brand searches we track, and Heura accounted for 0.65%. When we asked ChatGPT and Google AI Overviews about meat-free brands, Quorn appeared in three of the four answers and Heura in none.
Follow Heura vs Quorn and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top meat-free brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Quorn was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Heura did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
THIS1st
Quorn2nd
Linda McCartney's3rd
Vivera4th
Beyond Meat5th
Heura–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Linda McCartney's3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Quorn3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- THIS3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Beyond Meat2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Vivera1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Heura0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about meat-free brands
4 answers
Asked ChatGPT
“What are the best meat-free brands in the UK?”
Asked ChatGPT
“Which vegetarian sausages taste most like meat?”
Asked ChatGPT
“What's the best plant-based chicken in UK supermarkets?”
Searched Google, AI Overview
“meat free”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Heura or Quorn more popular in search?
This chart shows how often people search Google for Heura and Quorn by name. Each line represents a brand's share of searches for all six meat-free brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Quorn, Heura. The figures are in the table below the chart.
View monthly share of searches table
| Month | Linda McCartney's | Quorn | Beyond Meat | THIS | Vivera | Heura |
|---|---|---|---|---|---|---|
| Oct 2025 | 26.1% | 32% | 39.1% | 1.3% | 1% | 0.47% |
| Nov 2025 | 40.7% | 40.7% | 14.9% | 2% | 1.2% | 0.48% |
| Dec 2025 | 52.3% | 35% | 8.5% | 2.5% | 1.3% | 0.5% |
| Jan 2026 | 39.3% | 48.1% | 7.8% | 2.3% | 1.9% | 0.57% |
| Feb 2026 | 47.4% | 38.8% | 9.5% | 1.9% | 1.9% | 0.56% |
| Mar 2026 | 53.8% | 29.4% | 13.1% | 1.7% | 1.4% | 0.52% |
| Apr 2026 | 52.2% | 34.9% | 8.5% | 1.7% | 2.1% | 0.62% |
| May 2026 | 53.2% | 35.6% | 7.1% | 1.7% | 1.7% | 0.63% |
| Jun 2026 | 45.4% | 45.4% | 4.9% | 1.8% | 1.8% | 0.66% |
| Jul 2026 | 43.7% | 43.7% | 7.1% | 2.6% | 2% | 0.95% |
| Aug 2026 | 48.1% | 39.4% | 7.8% | 1.9% | 1.9% | 0.86% |
| Sep 2026 | 44.9% | 44.9% | 6% | 1.8% | 1.8% | 0.65% |
How has branded search for Heura and Quorn changed in the United Kingdom over the last 12 months?
3 findings
- Quorn was ahead of Heura in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Heura’s share of searches among meat-free brands in the United Kingdom moved from 0.47% to 0.65%, and its estimated monthly branded searches moved from 590 to 480.
- Across the 12 months ending September 2026, Quorn’s share of searches among meat-free brands in the United Kingdom moved from 32% to 44.9%, and its estimated monthly branded searches moved from 40.5K to 33.1K.
How did search popularity change for United Kingdom meat-free brands in September 2026?
2 changes
In September 2026, Quorn gained share of searches among meat-free brands in the United Kingdom, from 39.4% to 44.9%.
Estimated monthly branded searches for Heura in the United Kingdom fell 18.6% over 12 measured months, from 590 to 480 in September 2026.
How are Heura’s and Quorn’s branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Heura’s and Quorn’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among meat-free brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.