Hayter vs WORX:Which is more popular?
In September 2026, WORX had more branded searches than Hayter among lawn mower brands in the United Kingdom. WORX had about 4,400 branded searches, while Hayter had 1,000. WORX made up 7.9% of all lawn mower brand searches we track, and Hayter accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about lawn mower brands, WORX appeared in two of the five answers and Hayter in one. Hayter and WORX were each mentioned first in one of the two answers that named either.
Who do people search for more?
WORX, about 4 searches for every 1 for Hayter
Who does AI mention more?
WORX, mentioned in 2 of 5 answers, Hayter in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top lawn mower brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, WORX was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Hayter was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hayter and WORX were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Mountfield2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Stihl2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- WORX2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Ryobi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Flymo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Makita1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Einhell1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Honda Power Equipment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Hayter1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about lawn mower brands
5 answers
Asked ChatGPT
“Which lawn mower should I buy in the UK?”
Asked ChatGPT
“What are the best lawn mower brands?”
Asked ChatGPT
“What is the best cordless lawn mower?”
Searched Google, AI Overview
“lawn mower”
Searched Google, AI Overview
“cordless lawn mower”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.
Is Hayter or WORX more popular in search?
This chart shows how often people search Google for Hayter and WORX by name. Each line represents a brand's share of searches for all 13 lawn mower brands we track, month by month, from searches in United Kingdom.
Share of searches by month for WORX, Hayter. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryobi | Mountfield | Flymo | Stihl | Makita | WORX | Einhell | Honda Power Equipment | Husqvarna | Mac Allister | Bosch | Greenworks | Hayter |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 14.3% | 17.5% | 11.7% | 7.7% | 7.7% | 7.7% | 5% | 7.7% | 5% | 6.4% | 4.2% | 2.7% | 2.3% |
| Nov 2025 | 15.5% | 15.5% | 12.5% | 8.2% | 8.2% | 6.9% | 5.6% | 8.2% | 5.6% | 3.8% | 4.3% | 3.1% | 2.5% |
| Dec 2025 | 15% | 18.9% | 12.6% | 6.9% | 7.9% | 5.7% | 5.7% | 7.9% | 6.9% | 3.1% | 3.8% | 3.1% | 2.5% |
| Jan 2026 | 13.1% | 20% | 13.1% | 6.9% | 6.9% | 5% | 4.1% | 11% | 6.9% | 3.3% | 3.3% | 3.3% | 3.3% |
| Feb 2026 | 8.5% | 19.3% | 10.5% | 5.5% | 7% | 4.7% | 3.8% | 8.5% | 3.8% | 2.6% | 3.8% | 2.9% | 19.3% |
| Mar 2026 | 17.6% | 17.6% | 11.7% | 7.8% | 7.8% | 5.2% | 5.2% | 6.4% | 4.3% | 4.3% | 4.3% | 4.3% | 3.5% |
| Apr 2026 | 25.7% | 14.1% | 11.5% | 6.3% | 7.7% | 7.7% | 5.1% | 5.1% | 3.4% | 4.2% | 3.4% | 2.8% | 2.8% |
| May 2026 | 24% | 13.1% | 10.7% | 7.2% | 7.2% | 7.2% | 5.9% | 5.9% | 4.8% | 4.8% | 3.9% | 2.6% | 2.6% |
| Jun 2026 | 20.6% | 13.8% | 11.2% | 7.5% | 7.5% | 7.5% | 6.1% | 6.1% | 5% | 5% | 4.1% | 2.7% | 2.7% |
| Jul 2026 | 19.3% | 15.8% | 12.9% | 7% | 7% | 7% | 5.8% | 5.8% | 4.6% | 5.8% | 3.8% | 2.6% | 2.6% |
| Aug 2026 | 17.8% | 14.5% | 11.8% | 7.8% | 6.5% | 7.8% | 6.5% | 5.1% | 7.8% | 5.1% | 3.5% | 3.5% | 2.4% |
| Sep 2026 | 17.8% | 14.6% | 9.7% | 9.7% | 7.9% | 7.9% | 6.5% | 6.5% | 5.2% | 5.2% | 4.3% | 2.9% | 1.8% |
How has the Hayter and WORX comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: Hayter took it in February 2026, WORX took it in March 2026.
- Across the 12 months ending September 2026, Hayter’s share of searches among lawn mower brands in the United Kingdom moved from 2.3% to 1.8%, and its estimated monthly branded searches moved from 880 to 1K.
- Across the 12 months ending September 2026, WORX’s share of searches among lawn mower brands in the United Kingdom moved from 7.7% to 7.9%, and its estimated monthly branded searches moved from 2.9K to 4.4K.
How did search popularity change for United Kingdom lawn mower brands in September 2026?
3 changes
In September 2026, Makita overtook Husqvarna and 2 others to rank 5th among lawn mower brands in the United Kingdom, with 7.9% of the searches.
In September 2026, Hayter lost share of searches among lawn mower brands in the United Kingdom, from 2.4% to 1.8%.
Estimated monthly branded searches for WORX in the United Kingdom rose 51.7% over 12 measured months, from 2.9K to 4.4K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Hayter’s and WORX’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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