Brandwave

How popular isHayter?

In September 2026, people searched for Hayter by name about 1,000 times in the United Kingdom, a 13.6% increase from the previous year. These searches made up 1.8% of all United Kingdom lawn mower brand searches, placing Hayter 13th out of 13 brands. When we asked both ChatGPT and Google AI Overviews about lawn mower brands, Hayter appeared in one of the five answers and was the eighth most recommended of the 13.

Search and AI answers in September 2026

Hayter is the 13th most searched of 13 competitors and the eighth most recommended in AI answers.

  1. RyobiShare of searches 17.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  2. MountfieldShare of searches 14.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 11th
  3. FlymoShare of searches 9.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 12th
  4. StihlShare of searches 9.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  5. HayterShare of searches 1.8%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th

+8 more

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Top lawn mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hayter was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Hayter is the eighth most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Stihl2nd
  3. WORX3rd
  4. Ryobi4th
  5. Honda Power Equipment4th
  6. Greenworks4th
  7. Einhell7th
  8. Hayter8th
  9. Husqvarna9th
  10. Makita10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mountfield2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stihl2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WORX2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flymo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Einhell1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda Power Equipment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hayter1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about lawn mower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Which lawn mower brands compete with Hayter?

Hayter against lawn mower brands in the United Kingdom, by month

Share of searches by month for Ryobi, Mountfield, Flymo, Stihl, Makita, WORX, Einhell, Honda Power Equipment, Husqvarna, Mac Allister, Bosch, Greenworks, Hayter. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiMountfieldFlymoStihlMakitaWORXEinhellHonda Power EquipmentHusqvarnaMac AllisterBoschGreenworksHayter
Oct 202514.3%17.5%11.7%7.7%7.7%7.7%5%7.7%5%6.4%4.2%2.7%2.3%
Nov 202515.5%15.5%12.5%8.2%8.2%6.9%5.6%8.2%5.6%3.8%4.3%3.1%2.5%
Dec 202515%18.9%12.6%6.9%7.9%5.7%5.7%7.9%6.9%3.1%3.8%3.1%2.5%
Jan 202613.1%20%13.1%6.9%6.9%5%4.1%11%6.9%3.3%3.3%3.3%3.3%
Feb 20268.5%19.3%10.5%5.5%7%4.7%3.8%8.5%3.8%2.6%3.8%2.9%19.3%
Mar 202617.6%17.6%11.7%7.8%7.8%5.2%5.2%6.4%4.3%4.3%4.3%4.3%3.5%
Apr 202625.7%14.1%11.5%6.3%7.7%7.7%5.1%5.1%3.4%4.2%3.4%2.8%2.8%
May 202624%13.1%10.7%7.2%7.2%7.2%5.9%5.9%4.8%4.8%3.9%2.6%2.6%
Jun 202620.6%13.8%11.2%7.5%7.5%7.5%6.1%6.1%5%5%4.1%2.7%2.7%
Jul 202619.3%15.8%12.9%7%7%7%5.8%5.8%4.6%5.8%3.8%2.6%2.6%
Aug 202617.8%14.5%11.8%7.8%6.5%7.8%6.5%5.1%7.8%5.1%3.5%3.5%2.4%
Sep 202617.8%14.6%9.7%9.7%7.9%7.9%6.5%6.5%5.2%5.2%4.3%2.9%1.8%

  1. 1.Ryobi

    17.8%

    Held 1st. 9.9K estimated branded searches, +50% vs prior month. Share +0.1 points.

  2. 2.Mountfield

    14.6%

    Held 2nd. 8.1K estimated branded searches, +50% vs prior month. Share 0 points.

  3. 3.Flymo

    9.7%

    Held 3rd. 5.4K estimated branded searches, +22.7% vs prior month. Share -2.1 points.

  4. 4.Stihl

    9.7%

    Moved from 5th to 4th. 5.4K estimated branded searches, +86.2% vs prior month. Share +1.9 points.

  5. 5.Makita

    7.9%

    Moved from 8th to 5th. 4.4K estimated branded searches, +83.3% vs prior month. Share +1.5 points.

  6. 6.WORX

    7.9%

    Held 6th. 4.4K estimated branded searches, +51.7% vs prior month. Share +0.1 points.

  7. 7.Einhell

    6.5%

    Held 7th. 3.6K estimated branded searches, +50% vs prior month. Share 0 points.

  8. 8.Honda Power Equipment

    6.5%

    Moved from 9th to 8th. 3.6K estimated branded searches, +89.5% vs prior month. Share +1.4 points.

  9. 9.Husqvarna

    5.2%

    Moved from 4th to 9th. 2.9K estimated branded searches, 0% vs prior month. Share -2.6 points.

  10. 10.Mac Allister

    5.2%

    Held 10th. 2.9K estimated branded searches, +52.6% vs prior month. Share +0.1 points.

  11. 11.Bosch

    4.3%

    Held 11th. 2.4K estimated branded searches, +84.6% vs prior month. Share +0.8 points.

  12. 12.Greenworks

    2.9%

    Held 12th. 1.6K estimated branded searches, +23.1% vs prior month. Share -0.6 points.

  13. 13.Hayter

    1.8%

    Held 13th. 1K estimated branded searches, +13.6% vs prior month. Share -0.6 points.

Ryobi, Makita and 2 other brands sell other things too, so only their searches that name this product count here, like “ryobi lawn mower”.

Compare popularity between Hayter and its closest rivals

Every comparison with Hayter

12 comparisons

How has branded search demand for Hayter changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Hayter in the United Kingdom rose from 880 to 1K.
  • Across the 12 months ending September 2026, Hayter’s share of searches among lawn mower brands in the United Kingdom decreased from 2.3% to 1.8%.
  • Across the 12 months ending September 2026, Hayter’s share of searches among lawn mower brands in the United Kingdom peaked at 19.3% in February 2026 and was lowest at 1.8% in September 2026.

How did search popularity change for United Kingdom lawn mower brands in September 2026?

6 changes

  1. In September 2026, Stihl overtook Husqvarna to rank 4th among lawn mower brands in the United Kingdom, with 9.7% of the searches.

  2. In September 2026, Makita overtook Husqvarna and 2 others to rank 5th among lawn mower brands in the United Kingdom, with 7.9% of the searches.

  3. In September 2026, Honda Power Equipment overtook Husqvarna to rank 8th among lawn mower brands in the United Kingdom, with 6.5% of the searches.

  4. In September 2026, Bosch gained share of searches among lawn mower brands in the United Kingdom, from 3.5% to 4.3%.

  5. In September 2026, Husqvarna lost share of searches among lawn mower brands in the United Kingdom, from 7.8% to 5.2%.

  6. In September 2026, Flymo lost share of searches among lawn mower brands in the United Kingdom, from 11.8% to 9.7%.

How are Hayter’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Hayter’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hayter lawn mower

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How the Brand Demand Index is measured

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