Brandwave

Hayter vs Honda Power Equipment:Which is more popular?

In September 2026, Honda Power Equipment had more branded searches than Hayter among lawn mower brands in the United Kingdom. Honda Power Equipment had about 3,600 branded searches, while Hayter had 1,000. Honda Power Equipment made up 6.5% of all lawn mower brand searches we track, and Hayter accounted for 1.8%. When we asked ChatGPT and Google AI Overviews about lawn mower brands, Hayter and Honda Power Equipment each appeared in one of the five answers.

Among lawn mower brands in the United Kingdom in September 2026

Who do people search for more?

Honda Power Equipment, about 4 searches for every 1 for Hayter

Honda Power Equipment 3.6K searchesHayter 1K searches

Who does AI mention more?

Both were mentioned in 1 of 5 answers.

Hayter in 1 of 5Honda Power Equipment in 1 of 5

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Top lawn mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Hayter and Honda Power Equipment were each mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bosch1st
  2. Stihl2nd
  3. WORX3rd
  4. Ryobi4th
  5. Honda Power Equipment4th
  6. Greenworks4th
  7. Einhell7th
  8. Hayter8th
  9. Husqvarna9th
  10. Makita10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bosch4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mountfield2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Stihl2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • WORX2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Flymo1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Einhell1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Honda Power Equipment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hayter1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+3 more

See every answer about lawn mower brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 26, 2026.

Is Hayter or Honda Power Equipment more popular in search?

This chart shows how often people search Google for Hayter and Honda Power Equipment by name. Each line represents a brand's share of searches for all 13 lawn mower brands we track, month by month, from searches in United Kingdom.

Hayter and Honda Power Equipment among lawn mower brands in the United Kingdom, by month

Share of searches by month for Honda Power Equipment, Hayter. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiMountfieldFlymoStihlMakitaWORXEinhellHonda Power EquipmentHusqvarnaMac AllisterBoschGreenworksHayter
Oct 202514.3%17.5%11.7%7.7%7.7%7.7%5%7.7%5%6.4%4.2%2.7%2.3%
Nov 202515.5%15.5%12.5%8.2%8.2%6.9%5.6%8.2%5.6%3.8%4.3%3.1%2.5%
Dec 202515%18.9%12.6%6.9%7.9%5.7%5.7%7.9%6.9%3.1%3.8%3.1%2.5%
Jan 202613.1%20%13.1%6.9%6.9%5%4.1%11%6.9%3.3%3.3%3.3%3.3%
Feb 20268.5%19.3%10.5%5.5%7%4.7%3.8%8.5%3.8%2.6%3.8%2.9%19.3%
Mar 202617.6%17.6%11.7%7.8%7.8%5.2%5.2%6.4%4.3%4.3%4.3%4.3%3.5%
Apr 202625.7%14.1%11.5%6.3%7.7%7.7%5.1%5.1%3.4%4.2%3.4%2.8%2.8%
May 202624%13.1%10.7%7.2%7.2%7.2%5.9%5.9%4.8%4.8%3.9%2.6%2.6%
Jun 202620.6%13.8%11.2%7.5%7.5%7.5%6.1%6.1%5%5%4.1%2.7%2.7%
Jul 202619.3%15.8%12.9%7%7%7%5.8%5.8%4.6%5.8%3.8%2.6%2.6%
Aug 202617.8%14.5%11.8%7.8%6.5%7.8%6.5%5.1%7.8%5.1%3.5%3.5%2.4%
Sep 202617.8%14.6%9.7%9.7%7.9%7.9%6.5%6.5%5.2%5.2%4.3%2.9%1.8%

How has the Hayter and Honda Power Equipment comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom lawn mower brands in September 2026?

2 changes
  1. In September 2026, Honda Power Equipment overtook Husqvarna to rank 8th among lawn mower brands in the United Kingdom, with 6.5% of the searches.

  2. In September 2026, Hayter lost share of searches among lawn mower brands in the United Kingdom, from 2.4% to 1.8%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Hayter’s and Honda Power Equipment’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hayter

1 branded search term

  • hayter lawn mower

Honda Power Equipment

1 branded search term

  • honda lawn mower

How the Brand Demand Index is measured

Other head-to-heads among lawn mower brands

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