Brandwave

First Vehicle Leasing vs Select Car Leasing:Which is more popular?

In September 2026, Select Car Leasing had more branded searches than First Vehicle Leasing among car leasing companies in the United Kingdom. Select Car Leasing had about 110,000 branded searches, while First Vehicle Leasing had 2,400. Select Car Leasing made up 36.2% of all car leasing company searches we track, and First Vehicle Leasing accounted for 0.79%. When we asked ChatGPT and Google AI Overviews about car leasing companies, Select Car Leasing appeared in four of the five answers and First Vehicle Leasing in two. Select Car Leasing was mentioned before First Vehicle Leasing in every answer.

Among car leasing companies in the United Kingdom in September 2026

Who do people search for more?

Select Car Leasing, about 46 searches for every 1 for First Vehicle Leasing

Select Car Leasing 110K searchesFirst Vehicle Leasing 2.4K searches

Who does AI mention more?

Select Car Leasing, mentioned in 4 of 5 answers, First Vehicle Leasing in 2

Select Car Leasing in 4 of 5First Vehicle Leasing in 2 of 5

Who does AI recommend more?

Select Car Leasing, named ahead of First Vehicle Leasing in every answer

Select Car Leasing first in 3First Vehicle Leasing never first

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Top car leasing companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Select Car Leasing was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. First Vehicle Leasing was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Select Car Leasing was listed before First Vehicle Leasing in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Select Car Leasing1st
  2. LeaseLoco2nd
  3. First Vehicle Leasing3rd
  4. Leasing.com4th
  5. Octopus Electric Vehicles5th
  6. Nationwide Vehicle Contracts5th
  7. Vanarama–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Select Car Leasing4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Leasing.com4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LeaseLoco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Octopus Electric Vehicles2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nationwide Vehicle Contracts2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • First Vehicle Leasing2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vanarama0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car leasing companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is First Vehicle Leasing or Select Car Leasing more popular in search?

This chart shows how often people search Google for First Vehicle Leasing and Select Car Leasing by name. Each line represents a brand's share of searches for all seven car leasing companies we track, month by month, from searches in United Kingdom.

First Vehicle Leasing and Select Car Leasing among car leasing companies in the United Kingdom, by month

Share of searches by month for Select Car Leasing, First Vehicle Leasing. The figures are in the table below the chart.

View monthly share of searches table
MonthSelect Car LeasingLeaseLocoOctopus Electric VehiclesLeasing.comNationwide Vehicle ContractsVanaramaFirst Vehicle Leasing
Oct 202540.5%33.3%7.4%6.7%6.7%4.5%1.1%
Nov 202537.2%37.2%7.4%6.1%6.1%5%0.99%
Dec 202540.1%32.8%8.8%6.6%6.6%4.4%0.84%
Jan 202641.2%33.6%6.2%6.8%6.8%4.5%0.89%
Feb 202639.9%32.8%7.3%8.1%6.6%4.4%0.87%
Mar 202640.2%32.7%7.3%8.1%6.6%4.4%0.71%
Apr 202641%33.4%7.5%8.2%5.5%3.7%0.73%
May 202639.9%32.8%8.3%8%6.6%3.6%0.87%
Jun 202639.1%32.2%10%7.9%6.4%3.5%0.85%
Jul 202639.1%32.2%10%7.9%6.4%3.5%0.85%
Aug 202637.6%31%13.4%7.6%6.2%3.4%0.82%
Sep 202636.2%29.8%16.6%7.3%6%3.3%0.79%

How has the First Vehicle Leasing and Select Car Leasing comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom car leasing companies in September 2026?

2 changes

  1. In September 2026, Select Car Leasing lost share of searches among car leasing companies in the United Kingdom, from 37.6% to 36.2%.

  2. Estimated monthly branded searches for First Vehicle Leasing in the United Kingdom fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using First Vehicle Leasing’s and Select Car Leasing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

First Vehicle Leasing

1 branded search term

  • first vehicle leasing

Select Car Leasing

1 branded search term

  • select car leasing

How the Brand Demand Index is measured

Other head-to-heads among car leasing companies

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