How popular isFirst Vehicle Leasing?
In September 2026, people searched for First Vehicle Leasing by name about 2,400 times in the United Kingdom, a 17.2% decrease from the previous year. These searches made up 0.79% of all United Kingdom car leasing company searches, placing First Vehicle Leasing seventh out of seven companies. When we asked both ChatGPT and Google AI Overviews about car leasing companies, First Vehicle Leasing appeared in two of the five answers and was the third most recommended of the seven.
First Vehicle Leasing is the seventh most searched of 7 competitors and the third most recommended in AI answers.
Select Car LeasingShare of searches 36.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
LeaseLocoShare of searches 29.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Octopus Electric VehiclesShare of searches 16.6%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
Leasing.comShare of searches 7.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
First Vehicle LeasingShare of searches 0.79%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top car leasing companies in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, First Vehicle Leasing was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. First Vehicle Leasing is the third most recommended of the seven.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Select Car Leasing4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Leasing.com4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- LeaseLoco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Octopus Electric Vehicles2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nationwide Vehicle Contracts2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- First Vehicle Leasing2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Vanarama0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car leasing companies
5 answers
Asked ChatGPT
“Which car leasing company should I use in the UK?”
Asked ChatGPT
“What are the best car leasing companies in the UK?”
Asked ChatGPT
“What's the best way to find a cheap car lease in the UK?”
Searched Google, AI Overview
“car leasing”
Searched Google, AI Overview
“best car leasing companies”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Which car leasing companies compete with First Vehicle Leasing?
Share of searches by month for Select Car Leasing, LeaseLoco, Octopus Electric Vehicles, Leasing.com, Nationwide Vehicle Contracts, Vanarama, First Vehicle Leasing. The figures are in the table below the chart.
View monthly share of searches table
| Month | Select Car Leasing | LeaseLoco | Octopus Electric Vehicles | Leasing.com | Nationwide Vehicle Contracts | Vanarama | First Vehicle Leasing |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 40.5% | 33.3% | 7.4% | 6.7% | 6.7% | 4.5% | 1.1% |
| Nov 2025 | 37.2% | 37.2% | 7.4% | 6.1% | 6.1% | 5% | 0.99% |
| Dec 2025 | 40.1% | 32.8% | 8.8% | 6.6% | 6.6% | 4.4% | 0.84% |
| Jan 2026 | 41.2% | 33.6% | 6.2% | 6.8% | 6.8% | 4.5% | 0.89% |
| Feb 2026 | 39.9% | 32.8% | 7.3% | 8.1% | 6.6% | 4.4% | 0.87% |
| Mar 2026 | 40.2% | 32.7% | 7.3% | 8.1% | 6.6% | 4.4% | 0.71% |
| Apr 2026 | 41% | 33.4% | 7.5% | 8.2% | 5.5% | 3.7% | 0.73% |
| May 2026 | 39.9% | 32.8% | 8.3% | 8% | 6.6% | 3.6% | 0.87% |
| Jun 2026 | 39.1% | 32.2% | 10% | 7.9% | 6.4% | 3.5% | 0.85% |
| Jul 2026 | 39.1% | 32.2% | 10% | 7.9% | 6.4% | 3.5% | 0.85% |
| Aug 2026 | 37.6% | 31% | 13.4% | 7.6% | 6.2% | 3.4% | 0.82% |
| Sep 2026 | 36.2% | 29.8% | 16.6% | 7.3% | 6% | 3.3% | 0.79% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.2% | 110K | 0% | -1.4 points | |
| 2, held 2nd | 29.8% | 90.5K | 0% | -1.1 points | |
| 3, held 3rd | 16.6% | 50.4K | +28.6% | +3.2 points | |
| 4, held 4th | 7.3% | 22.2K | 0% | -0.3 points | |
| 5, held 5th | 6% | 18.1K | 0% | -0.2 points | |
| 6, held 6th | 3.3% | 9.9K | 0% | -0.1 points | |
| 7, held 7th | 0.79% | 2.4K | 0% | 0 points |
36.2%
Held 1st. 110K estimated branded searches, 0% vs prior month. Share -1.4 points.
29.8%
Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share -1.1 points.
16.6%
Held 3rd. 50.4K estimated branded searches, +28.6% vs prior month. Share +3.2 points.
7.3%
Held 4th. 22.2K estimated branded searches, 0% vs prior month. Share -0.3 points.
Held 5th. 18.1K estimated branded searches, 0% vs prior month. Share -0.2 points.
6.
Vanarama3.3%
Held 6th. 9.9K estimated branded searches, 0% vs prior month. Share -0.1 points.
0.79%
Held 7th. 2.4K estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between First Vehicle Leasing and its closest rivals
- First Vehicle Leasing vs LeaseLoco: compare popularity
- First Vehicle Leasing vs Octopus Electric Vehicles: compare popularity
- First Vehicle Leasing vs Leasing.com: compare popularity
- First Vehicle Leasing vs Nationwide Vehicle Contracts: compare popularity
- First Vehicle Leasing vs Vanarama: compare popularity
- Compare First Vehicle Leasing with any brand
Every comparison with First Vehicle Leasing
6 comparisons
How has branded search demand for First Vehicle Leasing changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for First Vehicle Leasing in the United Kingdom fell from 2.9K to 2.4K.
- Across the 12 months ending September 2026, First Vehicle Leasing’s share of searches among car leasing companies in the United Kingdom held steady, from 1.1% to 0.79%.
How did search popularity change for United Kingdom car leasing companies in September 2026?
6 changes
In September 2026, Octopus Electric Vehicles gained share of searches among car leasing companies in the United Kingdom, from 13.4% to 16.6%.
In September 2026, Select Car Leasing lost share of searches among car leasing companies in the United Kingdom, from 37.6% to 36.2%.
In September 2026, LeaseLoco lost share of searches among car leasing companies in the United Kingdom, from 31% to 29.8%.
Estimated monthly branded searches for Leasing.com in the United Kingdom rose 22.7% over 12 measured months, from 18.1K to 22.2K in September 2026.
Estimated monthly branded searches for Vanarama in the United Kingdom fell 18.2% over 12 measured months, from 12.1K to 9.9K in September 2026.
Estimated monthly branded searches for First Vehicle Leasing in the United Kingdom fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.
How are First Vehicle Leasing’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using First Vehicle Leasing’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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