Brandwave

First Vehicle Leasing vs LeaseLoco:Which is more popular?

In September 2026, LeaseLoco had more branded searches than First Vehicle Leasing among car leasing companies in the United Kingdom. LeaseLoco had about 90,500 branded searches, while First Vehicle Leasing had 2,400. LeaseLoco made up 29.8% of all car leasing company searches we track, and First Vehicle Leasing accounted for 0.79%. When we asked ChatGPT and Google AI Overviews about car leasing companies, LeaseLoco appeared in three of the five answers and First Vehicle Leasing in two. First Vehicle Leasing was mentioned before LeaseLoco in two out of three answers.

Among car leasing companies in the United Kingdom in September 2026

Who do people search for more?

LeaseLoco, about 38 searches for every 1 for First Vehicle Leasing

LeaseLoco 90.5K searchesFirst Vehicle Leasing 2.4K searches

Who does AI mention more?

LeaseLoco, mentioned in 3 of 5 answers, First Vehicle Leasing in 2

LeaseLoco in 3 of 5First Vehicle Leasing in 2 of 5

Who does AI recommend more?

First Vehicle Leasing, named ahead of LeaseLoco in 2 of 3 answers

First Vehicle Leasing first in 2LeaseLoco first in 1

Follow First Vehicle Leasing vs LeaseLoco and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top car leasing companies in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, LeaseLoco was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. First Vehicle Leasing was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. First Vehicle Leasing was listed before LeaseLoco in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Select Car Leasing1st
  2. LeaseLoco2nd
  3. First Vehicle Leasing3rd
  4. Leasing.com4th
  5. Octopus Electric Vehicles5th
  6. Nationwide Vehicle Contracts5th
  7. Vanarama–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Select Car Leasing4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Leasing.com4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • LeaseLoco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Octopus Electric Vehicles2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nationwide Vehicle Contracts2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • First Vehicle Leasing2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Vanarama0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about car leasing companies

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is First Vehicle Leasing or LeaseLoco more popular in search?

This chart shows how often people search Google for First Vehicle Leasing and LeaseLoco by name. Each line represents a brand's share of searches for all seven car leasing companies we track, month by month, from searches in United Kingdom.

First Vehicle Leasing and LeaseLoco among car leasing companies in the United Kingdom, by month

Share of searches by month for LeaseLoco, First Vehicle Leasing. The figures are in the table below the chart.

View monthly share of searches table
MonthSelect Car LeasingLeaseLocoOctopus Electric VehiclesLeasing.comNationwide Vehicle ContractsVanaramaFirst Vehicle Leasing
Oct 202540.5%33.3%7.4%6.7%6.7%4.5%1.1%
Nov 202537.2%37.2%7.4%6.1%6.1%5%0.99%
Dec 202540.1%32.8%8.8%6.6%6.6%4.4%0.84%
Jan 202641.2%33.6%6.2%6.8%6.8%4.5%0.89%
Feb 202639.9%32.8%7.3%8.1%6.6%4.4%0.87%
Mar 202640.2%32.7%7.3%8.1%6.6%4.4%0.71%
Apr 202641%33.4%7.5%8.2%5.5%3.7%0.73%
May 202639.9%32.8%8.3%8%6.6%3.6%0.87%
Jun 202639.1%32.2%10%7.9%6.4%3.5%0.85%
Jul 202639.1%32.2%10%7.9%6.4%3.5%0.85%
Aug 202637.6%31%13.4%7.6%6.2%3.4%0.82%
Sep 202636.2%29.8%16.6%7.3%6%3.3%0.79%

How has the First Vehicle Leasing and LeaseLoco comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom car leasing companies in September 2026?

2 changes

  1. In September 2026, LeaseLoco lost share of searches among car leasing companies in the United Kingdom, from 31% to 29.8%.

  2. Estimated monthly branded searches for First Vehicle Leasing in the United Kingdom fell 17.2% over 12 measured months, from 2.9K to 2.4K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using First Vehicle Leasing’s and LeaseLoco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

First Vehicle Leasing

1 branded search term

  • first vehicle leasing

LeaseLoco

2 branded search terms

  • lease loco
  • leaseloco

How the Brand Demand Index is measured

Other head-to-heads among car leasing companies

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free