Brandwave

Edenmoor vs Field & Flower:Which is more popular?

In September 2026, Field & Flower had more branded searches than Edenmoor among online butchers in the United Kingdom. Field & Flower had about 5,400 branded searches, while Edenmoor had 2,400. Field & Flower made up 12.2% of all online butcher searches we track, and Edenmoor accounted for 5.4%. When we asked ChatGPT and Google AI Overviews about online butchers, Edenmoor appeared in two of the five answers and Field & Flower in one. Edenmoor was mentioned before Field & Flower in two out of three answers that named either.

Among online butchers in the United Kingdom in September 2026

Who do people search for more?

Field & Flower, about 2 searches for every 1 for Edenmoor

Field & Flower 5.4K searchesEdenmoor 2.4K searches

Who does AI mention more?

Edenmoor, mentioned in 2 of 5 answers, Field & Flower in 1

Edenmoor in 2 of 5Field & Flower in 1 of 5

Who does AI recommend more?

Edenmoor, named ahead of Field & Flower in 2 of 3 answers

Edenmoor first in 2Field & Flower first in 1

Follow Edenmoor vs Field & Flower and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top online butchers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Edenmoor was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Field & Flower was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Edenmoor was listed before Field & Flower in two out of three answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Swaledale1st
  2. HG Walter2nd
  3. Tom Hixson of Smithfield3rd
  4. Edenmoor4th
  5. Turner & George5th
  6. Meat Supermarket6th
  7. Field & Flower7th
  8. Donald Russell8th
  9. Pipers Farm–
  10. Farmison & Co–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Swaledale4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HG Walter2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Meat Supermarket2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Edenmoor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tom Hixson of Smithfield2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Donald Russell1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Field & Flower1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Turner & George1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pipers Farm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Farmison & Co0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online butchers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Edenmoor or Field & Flower more popular in search?

This chart shows how often people search Google for Edenmoor and Field & Flower by name. Each line represents a brand's share of searches for all ten online butcher brands we track, month by month, from searches in United Kingdom.

Edenmoor and Field & Flower among online butchers in the United Kingdom, by month

Share of searches by month for Field & Flower, Edenmoor. The figures are in the table below the chart.

View monthly share of searches table
MonthDonald RussellHG WalterField & FlowerSwaledaleMeat SupermarketTurner & GeorgePipers FarmEdenmoorTom Hixson of SmithfieldFarmison & Co
Oct 202532.8%8%9.7%5.3%6.5%6.5%17.9%0.03%3.5%9.7%
Nov 202541.7%6.8%10.2%4.5%4.5%5.6%15.3%0.01%3%8.3%
Dec 202534.6%8.5%10.4%4.6%4.6%6.9%18.9%0.01%3%8.5%
Jan 202630%10.9%10.9%6%8.9%7.3%16.4%0.53%3.1%6%
Feb 202642.3%8.4%8.4%5.6%6.9%6.9%10.3%3%2.5%5.6%
Mar 202632.1%11.7%11.7%7.8%7.8%7.8%7.8%3.4%3.4%6.4%
Apr 202634.3%12.5%10.2%8.3%6.8%8.3%6.8%3.6%4.5%4.5%
May 202633.8%12.3%10.1%10.1%8.2%8.2%5.4%3%4.5%4.5%
Jun 202622.6%15%12.3%12.3%8.2%10%5.5%4.3%5.5%4.3%
Jul 202620.6%16.8%11.2%11.2%9.2%11.2%6.1%4.8%4.8%4.1%
Aug 202624%16%10.7%10.7%8.7%10.7%5.8%5.8%4.6%3.1%
Sep 202622.3%14.9%12.2%12.2%9.9%9.9%6.5%5.4%3.6%2.9%

How has the Edenmoor and Field & Flower comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom online butchers in September 2026?

3 changes

  1. In September 2026, Pipers Farm overtook Edenmoor to rank 7th among online butchers in the United Kingdom, with 6.5% of the searches.

  2. In September 2026, Field & Flower gained share of searches among online butchers in the United Kingdom, from 10.7% to 12.2%.

  3. Estimated monthly branded searches for Edenmoor in the United Kingdom rose 11900% over 12 measured months, from 20 to 2.4K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Edenmoor’s and Field & Flower’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Edenmoor

1 branded search term

  • edenmoor

Field & Flower

1 branded search term

  • field and flower

How the Brand Demand Index is measured

Other head-to-heads among online butchers

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free