Online butchers in the United Kingdom:Which are most popular?
In September 2026, Donald Russell was the most searched online butcher brand in the United Kingdom, accounting for 22.3% of all searches among the ten brands we track. When we checked with ChatGPT and Google AI Overviews, Swaledale was mentioned most often, in four of the five answers. Swaledale was recommended most often, coming first in two out of four responses that gave a list.
Donald RussellShare of searches 22.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
HG WalterShare of searches 14.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
Field & FlowerShare of searches 12.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
SwaledaleShare of searches 12.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
Meat SupermarketShare of searches 9.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
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Top online butchers in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Swaledale was mentioned most often, in four of the five answers. Swaledale was recommended most often, coming first in two out of four answers that gave a list. HG Walter was second, and Tom Hixson of Smithfield was third. Pipers Farm, which ranked seventh in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Swaledale4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HG Walter2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Meat Supermarket2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Edenmoor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tom Hixson of Smithfield2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Donald Russell1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Field & Flower1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Turner & George1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Pipers Farm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Farmison & Co0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online butchers
5 answers
Asked ChatGPT
“What's the best online butcher in the UK?”
Asked ChatGPT
“Where can I order a good quality meat box delivered?”
Asked ChatGPT
“Which online butcher sells the best steak in the UK?”
Searched Google, AI Overview
“online butcher”
Searched Google, AI Overview
“meat box”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Which online butchers do people search for most?
This chart shows how often people search Google for each online butcher brand by name. Each line represents a brand's share of searches for all ten online butcher brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Donald Russell, HG Walter, Field & Flower, Swaledale, Meat Supermarket, Turner & George, Pipers Farm, Edenmoor, Tom Hixson of Smithfield, Farmison & Co. The figures are in the table below the chart.
View monthly share of searches table
| Month | Donald Russell | HG Walter | Field & Flower | Swaledale | Meat Supermarket | Turner & George | Pipers Farm | Edenmoor | Tom Hixson of Smithfield | Farmison & Co |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.8% | 8% | 9.7% | 5.3% | 6.5% | 6.5% | 17.9% | 0.03% | 3.5% | 9.7% |
| Nov 2025 | 41.7% | 6.8% | 10.2% | 4.5% | 4.5% | 5.6% | 15.3% | 0.01% | 3% | 8.3% |
| Dec 2025 | 34.6% | 8.5% | 10.4% | 4.6% | 4.6% | 6.9% | 18.9% | 0.01% | 3% | 8.5% |
| Jan 2026 | 30% | 10.9% | 10.9% | 6% | 8.9% | 7.3% | 16.4% | 0.53% | 3.1% | 6% |
| Feb 2026 | 42.3% | 8.4% | 8.4% | 5.6% | 6.9% | 6.9% | 10.3% | 3% | 2.5% | 5.6% |
| Mar 2026 | 32.1% | 11.7% | 11.7% | 7.8% | 7.8% | 7.8% | 7.8% | 3.4% | 3.4% | 6.4% |
| Apr 2026 | 34.3% | 12.5% | 10.2% | 8.3% | 6.8% | 8.3% | 6.8% | 3.6% | 4.5% | 4.5% |
| May 2026 | 33.8% | 12.3% | 10.1% | 10.1% | 8.2% | 8.2% | 5.4% | 3% | 4.5% | 4.5% |
| Jun 2026 | 22.6% | 15% | 12.3% | 12.3% | 8.2% | 10% | 5.5% | 4.3% | 5.5% | 4.3% |
| Jul 2026 | 20.6% | 16.8% | 11.2% | 11.2% | 9.2% | 11.2% | 6.1% | 4.8% | 4.8% | 4.1% |
| Aug 2026 | 24% | 16% | 10.7% | 10.7% | 8.7% | 10.7% | 5.8% | 5.8% | 4.6% | 3.1% |
| Sep 2026 | 22.3% | 14.9% | 12.2% | 12.2% | 9.9% | 9.9% | 6.5% | 5.4% | 3.6% | 2.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 22.3% | 9.9K | 0% | -1.6 points | |
| 2, held 2nd | 14.9% | 6.6K | 0% | -1.1 points | |
| 3, held 3rd | 12.2% | 5.4K | +22.7% | +1.5 points | |
| 4, held 4th | 12.2% | 5.4K | +22.7% | +1.5 points | |
| 5, moved from 6th to 5th | 9.9% | 4.4K | +22.2% | +1.2 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 9.9% | 4.4K | 0% | -0.7 pointsmoved from 5th to 6th | |
| 7, moved from 8th to 7th | 6.5% | 2.9K | +20.8% | +0.7 pointsmoved from 8th to 7th | |
| 8, moved from 7th to 8th | 5.4% | 2.4K | 0% | -0.4 pointsmoved from 7th to 8th | |
| 9, held 9th | 3.6% | 1.6K | -15.8% | -1 points | |
| 10, held 10th | 2.9% | 1.3K | 0% | -0.2 points |
22.3%
Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share -1.6 points.
14.9%
Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share -1.1 points.
12.2%
Held 3rd. 5.4K estimated branded searches, +22.7% vs prior month. Share +1.5 points.
12.2%
Held 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share +1.5 points.
9.9%
Moved from 6th to 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share +1.2 points.
9.9%
Moved from 5th to 6th. 4.4K estimated branded searches, 0% vs prior month. Share -0.7 points.
6.5%
Moved from 8th to 7th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.7 points.
8.
Edenmoor5.4%
Moved from 7th to 8th. 2.4K estimated branded searches, 0% vs prior month. Share -0.4 points.
3.6%
Held 9th. 1.6K estimated branded searches, -15.8% vs prior month. Share -1 points.
2.9%
Held 10th. 1.3K estimated branded searches, 0% vs prior month. Share -0.2 points.
Which brand is most popular in search among online butchers in the United Kingdom?
10 brands
In September 2026, Donald Russell was the most searched among online butcher brands in the United Kingdom, with an estimated 9.9K branded searches, 22.3% of all searches for the ten we track. HG Walter is in 2nd place, 7.4 percentage points behind at 14.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Donald Russell | 32.8% → 22.3% | 42.3%Feb 2026 | 20.6%Jul 2026 | 1st |
| HG Walter | 8% → 14.9% | 16.8%Jul 2026 | 6.8%Nov 2025 | 5th → 2nd |
| Field & Flower | 9.7% → 12.2% | 12.3%Jun 2026 | 8.4%Feb 2026 | 4th → 3rd |
| Swaledale | 5.3% → 12.2% | 12.3%Jun 2026 | 4.5%Nov 2025 | 8th → 4th |
| Meat Supermarket | 6.5% → 9.9% | 9.9%Sep 2026 | 4.5%Nov 2025 | 6th → 5th |
| Turner & George | 6.5% → 9.9% | 11.2%Jul 2026 | 5.6%Nov 2025 | 7th → 6th |
| Pipers Farm | 17.9% → 6.5% | 18.9%Dec 2025 | 5.4%May 2026 | 2nd → 7th |
| Edenmoor | 0.03% → 5.4% | 5.8%Aug 2026 | 0.01%Nov 2025 | 10th → 8th |
| Tom Hixson of Smithfield | 3.5% → 3.6% | 5.5%Jun 2026 | 2.5%Feb 2026 | 9th |
| Farmison & Co | 9.7% → 2.9% | 9.7%Oct 2025 | 2.9%Sep 2026 | 3rd → 10th |
Each finding as a sentence
- Across the 12 months ending September 2026, Donald Russell’s share of searches among online butchers in the United Kingdom decreased from 32.8% to 22.3%.
- Across the 12 months ending September 2026, HG Walter’s share of searches among online butchers in the United Kingdom increased from 8% to 14.9%.
- Across the 12 months ending September 2026, Field & Flower’s share of searches among online butchers in the United Kingdom increased from 9.7% to 12.2%.
- Across the 12 months ending September 2026, Swaledale’s share of searches among online butchers in the United Kingdom increased from 5.3% to 12.2%.
- Across the 12 months ending September 2026, Meat Supermarket’s share of searches among online butchers in the United Kingdom increased from 6.5% to 9.9%.
- Across the 12 months ending September 2026, Turner & George’s share of searches among online butchers in the United Kingdom increased from 6.5% to 9.9%.
- Across the 12 months ending September 2026, Pipers Farm’s share of searches among online butchers in the United Kingdom decreased from 17.9% to 6.5%.
- Across the 12 months ending September 2026, Edenmoor’s share of searches among online butchers in the United Kingdom increased from 0.03% to 5.4%.
- Across the 12 months ending September 2026, Farmison & Co’s share of searches among online butchers in the United Kingdom decreased from 9.7% to 2.9%.
- Across the 12 months ending September 2026, Donald Russell’s share of searches among online butchers in the United Kingdom peaked at 42.3% in February 2026 and was lowest at 20.6% in July 2026.
- Across the 12 months ending September 2026, HG Walter’s share of searches among online butchers in the United Kingdom peaked at 16.8% in July 2026 and was lowest at 6.8% in November 2025.
- Across the 12 months ending September 2026, Field & Flower’s share of searches among online butchers in the United Kingdom peaked at 12.3% in June 2026 and was lowest at 8.4% in February 2026.
- Across the 12 months ending September 2026, Swaledale’s share of searches among online butchers in the United Kingdom peaked at 12.3% in June 2026 and was lowest at 4.5% in November 2025.
- Across the 12 months ending September 2026, Meat Supermarket’s share of searches among online butchers in the United Kingdom peaked at 9.9% in September 2026 and was lowest at 4.5% in November 2025.
- Across the 12 months ending September 2026, Turner & George’s share of searches among online butchers in the United Kingdom peaked at 11.2% in July 2026 and was lowest at 5.6% in November 2025.
- Across the 12 months ending September 2026, Pipers Farm’s share of searches among online butchers in the United Kingdom peaked at 18.9% in December 2025 and was lowest at 5.4% in May 2026.
- Across the 12 months ending September 2026, Edenmoor’s share of searches among online butchers in the United Kingdom peaked at 5.8% in August 2026 and was lowest at 0.01% in November 2025.
- Across the 12 months ending September 2026, Tom Hixson of Smithfield’s share of searches among online butchers in the United Kingdom peaked at 5.5% in June 2026 and was lowest at 2.5% in February 2026.
- Across the 12 months ending September 2026, HG Walter rose from 5th to 2nd among online butchers in the United Kingdom.
- Across the 12 months ending September 2026, Field & Flower rose from 4th to 3rd among online butchers in the United Kingdom.
- Across the 12 months ending September 2026, Swaledale rose from 8th to 4th among online butchers in the United Kingdom.
- Across the 12 months ending September 2026, Meat Supermarket rose from 6th to 5th among online butchers in the United Kingdom.
- Across the 12 months ending September 2026, Turner & George rose from 7th to 6th among online butchers in the United Kingdom.
- Across the 12 months ending September 2026, Pipers Farm fell from 2nd to 7th among online butchers in the United Kingdom.
- Across the 12 months ending September 2026, Edenmoor rose from 10th to 8th among online butchers in the United Kingdom.
- Across the 12 months ending September 2026, Farmison & Co fell from 3rd to 10th among online butchers in the United Kingdom.
- Across the 12 months ending September 2026, Tom Hixson of Smithfield held steady: its share of searches among online butchers in the United Kingdom moved less than 0.5 percentage points.
How did search popularity change for United Kingdom online butchers in September 2026?
8 changes
In September 2026, Pipers Farm overtook Edenmoor to rank 7th among online butchers in the United Kingdom, with 6.5% of the searches.
In September 2026, Meat Supermarket overtook Turner & George to rank 5th among online butchers in the United Kingdom, with 9.9% of the searches.
In September 2026, Field & Flower gained share of searches among online butchers in the United Kingdom, from 10.7% to 12.2%.
In September 2026, Swaledale gained share of searches among online butchers in the United Kingdom, from 10.7% to 12.2%.
In September 2026, Donald Russell lost share of searches among online butchers in the United Kingdom, from 24% to 22.3%.
In September 2026, HG Walter lost share of searches among online butchers in the United Kingdom, from 16% to 14.9%.
In September 2026, Tom Hixson of Smithfield lost share of searches among online butchers in the United Kingdom, from 4.6% to 3.6%.
In September 2026, Turner & George lost share of searches among online butchers in the United Kingdom, from 10.7% to 9.9%.
How are branded searches counted for online butchers?
10 search terms
Each brand's share of searches among online butchers comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.
Donald Russell
1 branded search term
- donald russell
HG Walter
1 branded search term
- hg walter
Field & Flower
1 branded search term
- field and flower
Swaledale
1 branded search term
- swaledale butchers
Meat Supermarket
1 branded search term
- meat supermarket
Turner & George
1 branded search term
- turner and george
Pipers Farm
1 branded search term
- pipers farm
Edenmoor
1 branded search term
- edenmoor
Tom Hixson of Smithfield
1 branded search term
- tom hixson
Farmison & Co
1 branded search term
- farmison
Compare popularity between leading brands
- Donald Russell vs HG Walter: compare popularity
- Donald Russell vs Field & Flower: compare popularity
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- Donald Russell vs Meat Supermarket: compare popularity
- HG Walter vs Field & Flower: compare popularity
- HG Walter vs Swaledale: compare popularity
- HG Walter vs Meat Supermarket: compare popularity
- Field & Flower vs Swaledale: compare popularity
- Field & Flower vs Meat Supermarket: compare popularity
- Swaledale vs Meat Supermarket: compare popularity
- Compare any of these brands
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