Brandwave

How popular isHG Walter?

In September 2026, people searched for HG Walter by name about 6,600 times in the United Kingdom, a 22.2% increase from the previous year. These searches made up 14.9% of all United Kingdom online butcher searches, placing HG Walter second out of ten brands. When we asked both ChatGPT and Google AI Overviews about online butchers, HG Walter appeared in two of the five answers and was the second most recommended of the ten.

Search and AI answers in September 2026

HG Walter is the second most searched of 10 competitors and the second most recommended in AI answers.

  1. Donald RussellShare of searches 22.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  2. HG WalterShare of searches 14.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  3. Field & FlowerShare of searches 12.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. SwaledaleShare of searches 12.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. Meat SupermarketShare of searches 9.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

+5 more

HG Walter website (opens in a new tab)

Follow HG Walter and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top online butchers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, HG Walter was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. HG Walter is the second most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Swaledale1st
  2. HG Walter2nd
  3. Tom Hixson of Smithfield3rd
  4. Edenmoor4th
  5. Turner & George5th
  6. Meat Supermarket6th
  7. Field & Flower7th
  8. Donald Russell8th
  9. Pipers Farm–
  10. Farmison & Co–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Swaledale4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HG Walter2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Meat Supermarket2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Edenmoor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tom Hixson of Smithfield2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Donald Russell1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Field & Flower1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Turner & George1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pipers Farm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Farmison & Co0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online butchers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which online butchers compete with HG Walter?

HG Walter against online butchers in the United Kingdom, by month

Share of searches by month for Donald Russell, HG Walter, Field & Flower, Swaledale, Meat Supermarket, Turner & George, Pipers Farm, Edenmoor, Tom Hixson of Smithfield, Farmison & Co. The figures are in the table below the chart.

View monthly share of searches table
MonthDonald RussellHG WalterField & FlowerSwaledaleMeat SupermarketTurner & GeorgePipers FarmEdenmoorTom Hixson of SmithfieldFarmison & Co
Oct 202532.8%8%9.7%5.3%6.5%6.5%17.9%0.03%3.5%9.7%
Nov 202541.7%6.8%10.2%4.5%4.5%5.6%15.3%0.01%3%8.3%
Dec 202534.6%8.5%10.4%4.6%4.6%6.9%18.9%0.01%3%8.5%
Jan 202630%10.9%10.9%6%8.9%7.3%16.4%0.53%3.1%6%
Feb 202642.3%8.4%8.4%5.6%6.9%6.9%10.3%3%2.5%5.6%
Mar 202632.1%11.7%11.7%7.8%7.8%7.8%7.8%3.4%3.4%6.4%
Apr 202634.3%12.5%10.2%8.3%6.8%8.3%6.8%3.6%4.5%4.5%
May 202633.8%12.3%10.1%10.1%8.2%8.2%5.4%3%4.5%4.5%
Jun 202622.6%15%12.3%12.3%8.2%10%5.5%4.3%5.5%4.3%
Jul 202620.6%16.8%11.2%11.2%9.2%11.2%6.1%4.8%4.8%4.1%
Aug 202624%16%10.7%10.7%8.7%10.7%5.8%5.8%4.6%3.1%
Sep 202622.3%14.9%12.2%12.2%9.9%9.9%6.5%5.4%3.6%2.9%

  1. 1.Donald Russell

    22.3%

    Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.HG Walter

    14.9%

    Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share -1.1 points.

  3. 3.Field & Flower

    12.2%

    Held 3rd. 5.4K estimated branded searches, +22.7% vs prior month. Share +1.5 points.

  4. 4.Swaledale

    12.2%

    Held 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share +1.5 points.

  5. 5.Meat Supermarket

    9.9%

    Moved from 6th to 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share +1.2 points.

  6. 6.Turner & George

    9.9%

    Moved from 5th to 6th. 4.4K estimated branded searches, 0% vs prior month. Share -0.7 points.

  7. 7.Pipers Farm

    6.5%

    Moved from 8th to 7th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.7 points.

  8. 8.Edenmoor

    5.4%

    Moved from 7th to 8th. 2.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

  9. 9.Tom Hixson of Smithfield

    3.6%

    Held 9th. 1.6K estimated branded searches, -15.8% vs prior month. Share -1 points.

  10. 10.Farmison & Co

    2.9%

    Held 10th. 1.3K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between HG Walter and its closest rivals

Every comparison with HG Walter

9 comparisons

How has branded search demand for HG Walter changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for HG Walter in the United Kingdom rose from 5.4K to 6.6K.
  • Across the 12 months ending September 2026, HG Walter’s share of searches among online butchers in the United Kingdom increased from 8% to 14.9%.
  • Across the 12 months ending September 2026, HG Walter’s share of searches among online butchers in the United Kingdom peaked at 16.8% in July 2026 and was lowest at 6.8% in November 2025.
  • Across the 12 months ending September 2026, HG Walter rose from 5th to 2nd among online butchers in the United Kingdom.

How did search popularity change for United Kingdom online butchers in September 2026?

6 changes

  1. In September 2026, Pipers Farm overtook Edenmoor to rank 7th among online butchers in the United Kingdom, with 6.5% of the searches.

  2. In September 2026, Meat Supermarket overtook Turner & George to rank 5th among online butchers in the United Kingdom, with 9.9% of the searches.

  3. In September 2026, Field & Flower gained share of searches among online butchers in the United Kingdom, from 10.7% to 12.2%.

  4. In September 2026, Swaledale gained share of searches among online butchers in the United Kingdom, from 10.7% to 12.2%.

  5. In September 2026, Donald Russell lost share of searches among online butchers in the United Kingdom, from 24% to 22.3%.

  6. In September 2026, HG Walter lost share of searches among online butchers in the United Kingdom, from 16% to 14.9%.

How are HG Walter’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using HG Walter’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • hg walter

Do you work for HG Walter? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is HG Walter your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free