HG Walter vs Pipers Farm:Which is more popular?
In September 2026, HG Walter had more branded searches than Pipers Farm among online butchers in the United Kingdom. HG Walter had about 6,600 branded searches, while Pipers Farm had 2,900. HG Walter made up 14.9% of all online butcher searches we track, and Pipers Farm accounted for 6.5%. When we asked ChatGPT and Google AI Overviews about online butchers, HG Walter appeared in two of the five answers and Pipers Farm in none.
Who do people search for more?
HG Walter, about 2 searches for every 1 for Pipers Farm
Who does AI mention more?
HG Walter, mentioned in 2 of 5 answers, Pipers Farm in 0
Who does AI recommend more?
HG Walter, the only one of the two named
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Top online butchers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, HG Walter was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Pipers Farm did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Swaledale4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers- HG Walter2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Meat Supermarket2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Edenmoor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tom Hixson of Smithfield2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Donald Russell1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Field & Flower1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Turner & George1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Pipers Farm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Farmison & Co0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about online butchers
5 answers
Asked ChatGPT
“What's the best online butcher in the UK?”
Asked ChatGPT
“Where can I order a good quality meat box delivered?”
Asked ChatGPT
“Which online butcher sells the best steak in the UK?”
Searched Google, AI Overview
“online butcher”
Searched Google, AI Overview
“meat box”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is HG Walter or Pipers Farm more popular in search?
This chart shows how often people search Google for HG Walter and Pipers Farm by name. Each line represents a brand's share of searches for all ten online butcher brands we track, month by month, from searches in United Kingdom.
Share of searches by month for HG Walter, Pipers Farm. The figures are in the table below the chart.
View monthly share of searches table
| Month | Donald Russell | HG Walter | Field & Flower | Swaledale | Meat Supermarket | Turner & George | Pipers Farm | Edenmoor | Tom Hixson of Smithfield | Farmison & Co |
|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 32.8% | 8% | 9.7% | 5.3% | 6.5% | 6.5% | 17.9% | 0.03% | 3.5% | 9.7% |
| Nov 2025 | 41.7% | 6.8% | 10.2% | 4.5% | 4.5% | 5.6% | 15.3% | 0.01% | 3% | 8.3% |
| Dec 2025 | 34.6% | 8.5% | 10.4% | 4.6% | 4.6% | 6.9% | 18.9% | 0.01% | 3% | 8.5% |
| Jan 2026 | 30% | 10.9% | 10.9% | 6% | 8.9% | 7.3% | 16.4% | 0.53% | 3.1% | 6% |
| Feb 2026 | 42.3% | 8.4% | 8.4% | 5.6% | 6.9% | 6.9% | 10.3% | 3% | 2.5% | 5.6% |
| Mar 2026 | 32.1% | 11.7% | 11.7% | 7.8% | 7.8% | 7.8% | 7.8% | 3.4% | 3.4% | 6.4% |
| Apr 2026 | 34.3% | 12.5% | 10.2% | 8.3% | 6.8% | 8.3% | 6.8% | 3.6% | 4.5% | 4.5% |
| May 2026 | 33.8% | 12.3% | 10.1% | 10.1% | 8.2% | 8.2% | 5.4% | 3% | 4.5% | 4.5% |
| Jun 2026 | 22.6% | 15% | 12.3% | 12.3% | 8.2% | 10% | 5.5% | 4.3% | 5.5% | 4.3% |
| Jul 2026 | 20.6% | 16.8% | 11.2% | 11.2% | 9.2% | 11.2% | 6.1% | 4.8% | 4.8% | 4.1% |
| Aug 2026 | 24% | 16% | 10.7% | 10.7% | 8.7% | 10.7% | 5.8% | 5.8% | 4.6% | 3.1% |
| Sep 2026 | 22.3% | 14.9% | 12.2% | 12.2% | 9.9% | 9.9% | 6.5% | 5.4% | 3.6% | 2.9% |
How has the HG Walter and Pipers Farm comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: HG Walter took it in March 2026.
- Across the 12 months ending September 2026, HG Walter’s share of searches among online butchers in the United Kingdom moved from 8% to 14.9%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
- Across the 12 months ending September 2026, Pipers Farm’s share of searches among online butchers in the United Kingdom moved from 17.9% to 6.5%, and its estimated monthly branded searches moved from 12.1K to 2.9K.
How did search popularity change for United Kingdom online butchers in September 2026?
2 changes
In September 2026, Pipers Farm overtook Edenmoor to rank 7th among online butchers in the United Kingdom, with 6.5% of the searches.
In September 2026, HG Walter lost share of searches among online butchers in the United Kingdom, from 16% to 14.9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using HG Walter’s and Pipers Farm’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
HG Walter
1 branded search term
- hg walter
Pipers Farm
1 branded search term
- pipers farm
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