Brandwave

How popular isPipers Farm?

In September 2026, people searched for Pipers Farm by name about 2,900 times in the United Kingdom, a 76% decrease from the previous year. These searches made up 6.5% of all United Kingdom online butcher searches, placing Pipers Farm seventh out of ten brands. When we asked both ChatGPT and Google AI Overviews about online butchers, Pipers Farm did not appear in any of the answers.

Search and AI answers in September 2026

Pipers Farm is the seventh most searched of 10 competitors and not listed in any AI answer.

  1. Donald RussellShare of searches 22.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  2. HG WalterShare of searches 14.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  3. Field & FlowerShare of searches 12.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. SwaledaleShare of searches 12.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. Pipers FarmShare of searches 6.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –

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Top online butchers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Pipers Farm did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Swaledale1st
  2. HG Walter2nd
  3. Tom Hixson of Smithfield3rd
  4. Edenmoor4th
  5. Turner & George5th
  6. Meat Supermarket6th
  7. Field & Flower7th
  8. Donald Russell8th
  9. Pipers Farm–
  10. Farmison & Co–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Swaledale4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HG Walter2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Meat Supermarket2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Edenmoor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tom Hixson of Smithfield2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Donald Russell1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Field & Flower1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Turner & George1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pipers Farm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Farmison & Co0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online butchers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which online butchers compete with Pipers Farm?

Pipers Farm against online butchers in the United Kingdom, by month

Share of searches by month for Donald Russell, HG Walter, Field & Flower, Swaledale, Meat Supermarket, Turner & George, Pipers Farm, Edenmoor, Tom Hixson of Smithfield, Farmison & Co. The figures are in the table below the chart.

View monthly share of searches table
MonthDonald RussellHG WalterField & FlowerSwaledaleMeat SupermarketTurner & GeorgePipers FarmEdenmoorTom Hixson of SmithfieldFarmison & Co
Oct 202532.8%8%9.7%5.3%6.5%6.5%17.9%0.03%3.5%9.7%
Nov 202541.7%6.8%10.2%4.5%4.5%5.6%15.3%0.01%3%8.3%
Dec 202534.6%8.5%10.4%4.6%4.6%6.9%18.9%0.01%3%8.5%
Jan 202630%10.9%10.9%6%8.9%7.3%16.4%0.53%3.1%6%
Feb 202642.3%8.4%8.4%5.6%6.9%6.9%10.3%3%2.5%5.6%
Mar 202632.1%11.7%11.7%7.8%7.8%7.8%7.8%3.4%3.4%6.4%
Apr 202634.3%12.5%10.2%8.3%6.8%8.3%6.8%3.6%4.5%4.5%
May 202633.8%12.3%10.1%10.1%8.2%8.2%5.4%3%4.5%4.5%
Jun 202622.6%15%12.3%12.3%8.2%10%5.5%4.3%5.5%4.3%
Jul 202620.6%16.8%11.2%11.2%9.2%11.2%6.1%4.8%4.8%4.1%
Aug 202624%16%10.7%10.7%8.7%10.7%5.8%5.8%4.6%3.1%
Sep 202622.3%14.9%12.2%12.2%9.9%9.9%6.5%5.4%3.6%2.9%

  1. 1.Donald Russell

    22.3%

    Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.HG Walter

    14.9%

    Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share -1.1 points.

  3. 3.Field & Flower

    12.2%

    Held 3rd. 5.4K estimated branded searches, +22.7% vs prior month. Share +1.5 points.

  4. 4.Swaledale

    12.2%

    Held 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share +1.5 points.

  5. 5.Meat Supermarket

    9.9%

    Moved from 6th to 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share +1.2 points.

  6. 6.Turner & George

    9.9%

    Moved from 5th to 6th. 4.4K estimated branded searches, 0% vs prior month. Share -0.7 points.

  7. 7.Pipers Farm

    6.5%

    Moved from 8th to 7th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.7 points.

  8. 8.Edenmoor

    5.4%

    Moved from 7th to 8th. 2.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

  9. 9.Tom Hixson of Smithfield

    3.6%

    Held 9th. 1.6K estimated branded searches, -15.8% vs prior month. Share -1 points.

  10. 10.Farmison & Co

    2.9%

    Held 10th. 1.3K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between Pipers Farm and its closest rivals

Every comparison with Pipers Farm

9 comparisons

How has branded search demand for Pipers Farm changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Pipers Farm in the United Kingdom fell from 12.1K to 2.9K.
  • Across the 12 months ending September 2026, Pipers Farm’s share of searches among online butchers in the United Kingdom decreased from 17.9% to 6.5%.
  • Across the 12 months ending September 2026, Pipers Farm’s share of searches among online butchers in the United Kingdom peaked at 18.9% in December 2025 and was lowest at 5.4% in May 2026.
  • Across the 12 months ending September 2026, Pipers Farm fell from 2nd to 7th among online butchers in the United Kingdom.

How did search popularity change for United Kingdom online butchers in September 2026?

6 changes

  1. In September 2026, Pipers Farm overtook Edenmoor to rank 7th among online butchers in the United Kingdom, with 6.5% of the searches.

  2. In September 2026, Meat Supermarket overtook Turner & George to rank 5th among online butchers in the United Kingdom, with 9.9% of the searches.

  3. In September 2026, Field & Flower gained share of searches among online butchers in the United Kingdom, from 10.7% to 12.2%.

  4. In September 2026, Swaledale gained share of searches among online butchers in the United Kingdom, from 10.7% to 12.2%.

  5. In September 2026, Donald Russell lost share of searches among online butchers in the United Kingdom, from 24% to 22.3%.

  6. In September 2026, HG Walter lost share of searches among online butchers in the United Kingdom, from 16% to 14.9%.

How are Pipers Farm’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Pipers Farm’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • pipers farm

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How the Brand Demand Index is measured

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