Brandwave

How popular isField & Flower?

In September 2026, people searched for Field & Flower by name about 5,400 times in the United Kingdom, an 18.2% decrease from the previous year. These searches made up 12.2% of all United Kingdom online butcher searches, placing Field & Flower third out of ten brands. When we asked both ChatGPT and Google AI Overviews about online butchers, Field & Flower appeared in one of the five answers and was the seventh most recommended of the ten.

Search and AI answers in September 2026

Field & Flower is the third most searched of 10 competitors and the seventh most recommended in the AI answers we collected.

  1. Donald RussellShare of searches 22.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th
  2. HG WalterShare of searches 14.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 2nd
  3. Field & FlowerShare of searches 12.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 7th
  4. SwaledaleShare of searches 12.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  5. Meat SupermarketShare of searches 9.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th

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Top online butchers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Field & Flower was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Field & Flower is the seventh most recommended of the ten.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Swaledale1st
  2. HG Walter2nd
  3. Tom Hixson of Smithfield3rd
  4. Edenmoor4th
  5. Turner & George5th
  6. Meat Supermarket6th
  7. Field & Flower7th
  8. Donald Russell8th
  9. Pipers Farm–
  10. Farmison & Co–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Swaledale4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • HG Walter2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Meat Supermarket2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Edenmoor2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Tom Hixson of Smithfield2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Donald Russell1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Field & Flower1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Turner & George1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Pipers Farm0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Farmison & Co0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about online butchers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

How often do people search for Field & Flower compared with other United Kingdom online butchers?

Field & Flower against online butchers in the United Kingdom, by month

Share of searches by month for Donald Russell, HG Walter, Field & Flower, Swaledale, Meat Supermarket, Turner & George, Pipers Farm, Edenmoor, Tom Hixson of Smithfield, Farmison & Co. The figures are in the table below the chart.

View monthly share of searches table
MonthDonald RussellHG WalterField & FlowerSwaledaleMeat SupermarketTurner & GeorgePipers FarmEdenmoorTom Hixson of SmithfieldFarmison & Co
Oct 202532.8%8%9.7%5.3%6.5%6.5%17.9%0.03%3.5%9.7%
Nov 202541.7%6.8%10.2%4.5%4.5%5.6%15.3%0.01%3%8.3%
Dec 202534.6%8.5%10.4%4.6%4.6%6.9%18.9%0.01%3%8.5%
Jan 202630%10.9%10.9%6%8.9%7.3%16.4%0.53%3.1%6%
Feb 202642.3%8.4%8.4%5.6%6.9%6.9%10.3%3%2.5%5.6%
Mar 202632.1%11.7%11.7%7.8%7.8%7.8%7.8%3.4%3.4%6.4%
Apr 202634.3%12.5%10.2%8.3%6.8%8.3%6.8%3.6%4.5%4.5%
May 202633.8%12.3%10.1%10.1%8.2%8.2%5.4%3%4.5%4.5%
Jun 202622.6%15%12.3%12.3%8.2%10%5.5%4.3%5.5%4.3%
Jul 202620.6%16.8%11.2%11.2%9.2%11.2%6.1%4.8%4.8%4.1%
Aug 202624%16%10.7%10.7%8.7%10.7%5.8%5.8%4.6%3.1%
Sep 202622.3%14.9%12.2%12.2%9.9%9.9%6.5%5.4%3.6%2.9%

  1. 1.Donald Russell

    22.3%

    Held 1st. 9.9K estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.HG Walter

    14.9%

    Held 2nd. 6.6K estimated branded searches, 0% vs prior month. Share -1.1 points.

  3. 3.Field & Flower

    12.2%

    Held 3rd. 5.4K estimated branded searches, +22.7% vs prior month. Share +1.5 points.

  4. 4.Swaledale

    12.2%

    Held 4th. 5.4K estimated branded searches, +22.7% vs prior month. Share +1.5 points.

  5. 5.Meat Supermarket

    9.9%

    Moved from 6th to 5th. 4.4K estimated branded searches, +22.2% vs prior month. Share +1.2 points.

  6. 6.Turner & George

    9.9%

    Moved from 5th to 6th. 4.4K estimated branded searches, 0% vs prior month. Share -0.7 points.

  7. 7.Pipers Farm

    6.5%

    Moved from 8th to 7th. 2.9K estimated branded searches, +20.8% vs prior month. Share +0.7 points.

  8. 8.Edenmoor

    5.4%

    Moved from 7th to 8th. 2.4K estimated branded searches, 0% vs prior month. Share -0.4 points.

  9. 9.Tom Hixson of Smithfield

    3.6%

    Held 9th. 1.6K estimated branded searches, -15.8% vs prior month. Share -1 points.

  10. 10.Farmison & Co

    2.9%

    Held 10th. 1.3K estimated branded searches, 0% vs prior month. Share -0.2 points.

Compare popularity between Field & Flower and its closest rivals

Every comparison with Field & Flower

9 comparisons

How has branded search demand for Field & Flower changed in the United Kingdom over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Field & Flower in the United Kingdom fell from 6.6K to 5.4K.
  • Across the 12 months ending September 2026, Field & Flower’s share of searches among online butchers in the United Kingdom increased from 9.7% to 12.2%.
  • Across the 12 months ending September 2026, Field & Flower’s share of searches among online butchers in the United Kingdom peaked at 12.3% in June 2026 and was lowest at 8.4% in February 2026.
  • Across the 12 months ending September 2026, Field & Flower rose from 4th to 3rd among online butchers in the United Kingdom.

How did search popularity change for United Kingdom online butchers in September 2026?

6 changes

  1. In September 2026, Pipers Farm overtook Edenmoor to rank 7th among online butchers in the United Kingdom, with 6.5% of the searches.

  2. In September 2026, Meat Supermarket overtook Turner & George to rank 5th among online butchers in the United Kingdom, with 9.9% of the searches.

  3. In September 2026, Field & Flower gained share of searches among online butchers in the United Kingdom, from 10.7% to 12.2%.

  4. In September 2026, Swaledale gained share of searches among online butchers in the United Kingdom, from 10.7% to 12.2%.

  5. In September 2026, Donald Russell lost share of searches among online butchers in the United Kingdom, from 24% to 22.3%.

  6. In September 2026, HG Walter lost share of searches among online butchers in the United Kingdom, from 16% to 14.9%.

How are Field & Flower’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Field & Flower’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • field and flower

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How the Brand Demand Index is measured

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