D&M Tools vs Toolstation:Which is more popular?
In September 2026, D&M Tools had more branded searches than Toolstation among power tool retailers in the United Kingdom. D&M Tools had about 8,100 branded searches, while Toolstation had 90. D&M Tools made up 7% of all power tool retailer searches we track, and Toolstation accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about power tool retailers, Toolstation appeared in four of the five answers and D&M Tools in none.
Who do people search for more?
D&M Tools, about 90 searches for every 1 for Toolstation
Who does AI mention more?
Toolstation, mentioned in 4 of 5 answers, D&M Tools in 0
Who does AI recommend more?
Toolstation, the only one of the two named
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Top power tool retailers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Toolstation was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. D&M Tools did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Toolstation4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
ITS3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Screwfix3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Power Tool World1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Toolden0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- D&M Tools0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Tooled-Up0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Anglia Tool Centre0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about power tool retailers
5 answers
Asked ChatGPT
“What's the best online shop for power tools in the UK?”
Asked ChatGPT
“Where do UK tradespeople get the best deals on cordless tool kits?”
- 1ITS
- 1
Asked ChatGPT
“Which UK tool shops have the fastest delivery?”
Searched Google, AI Overview
“power tools”
Searched Google, AI Overview
“cordless drill”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 28, 2026.
Is D&M Tools or Toolstation more popular in search?
This chart shows how often people search Google for D&M Tools and Toolstation by name. Each line represents a brand's share of searches for all eight power tool retailers we track, month by month, from searches in United Kingdom.
Share of searches by month for D&M Tools, Toolstation. The figures are in the table below the chart.
View monthly share of searches table
| Month | ITS | Toolden | Power Tool World | D&M Tools | Tooled-Up | Anglia Tool Centre | Screwfix | Toolstation |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 38.5% | 31.5% | 17.3% | 9.4% | 1.5% | 1.2% | 0.46% | 0.11% |
| Nov 2025 | 45.8% | 25% | 20.5% | 6.1% | 1.2% | 0.99% | 0.36% | 0.09% |
| Dec 2025 | 40% | 26.8% | 21.9% | 8% | 1.3% | 1.3% | 0.58% | 0.11% |
| Jan 2026 | 37.5% | 30.6% | 20.5% | 7.5% | 1.8% | 1.5% | 0.55% | 0.08% |
| Feb 2026 | 44% | 29.4% | 16.1% | 7.2% | 1.4% | 1.4% | 0.43% | 0.08% |
| Mar 2026 | 42.3% | 28.3% | 19% | 6.9% | 1.6% | 1.4% | 0.41% | 0.08% |
| Apr 2026 | 37.5% | 30.7% | 20.6% | 7.5% | 1.8% | 1.5% | 0.44% | 0.05% |
| May 2026 | 37.6% | 30.7% | 20.6% | 7.5% | 1.8% | 1.2% | 0.45% | 0.08% |
| Jun 2026 | 39.3% | 32.1% | 17.5% | 7.9% | 1.8% | 0.97% | 0.38% | 0.09% |
| Jul 2026 | 39.4% | 32.2% | 17.6% | 7.9% | 1.6% | 0.86% | 0.38% | 0.07% |
| Aug 2026 | 39.4% | 32.2% | 17.6% | 7.9% | 1.6% | 0.97% | 0.38% | 0.09% |
| Sep 2026 | 42.5% | 28.4% | 19.1% | 7% | 1.6% | 0.86% | 0.41% | 0.08% |
Toolstation sells other things too, so only its searches that name this product count here, like “toolstation power tools”.
How has the D&M Tools and Toolstation comparison changed over the last 12 months?
3 findings
- D&M Tools was ahead of Toolstation in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, D&M Tools’ share of searches among power tool retailers in the United Kingdom moved from 9.4% to 7%, and its estimated monthly branded searches moved from 12.1K to 8.1K.
- Across the 12 months ending September 2026, Toolstation’s share of searches among power tool retailers in the United Kingdom moved from 0.11% to 0.08%, and its estimated monthly branded searches moved from 140 to 90.
How did search popularity change for United Kingdom power tool retailers in September 2026?
2 changes
In September 2026, D&M Tools lost share of searches among power tool retailers in the United Kingdom, from 7.9% to 7%.
Estimated monthly branded searches for Toolstation in the United Kingdom fell 35.7% over 12 measured months, from 140 to 90 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using D&M Tools’ and Toolstation’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
D&M Tools
1 branded search term
- d&m tools
Toolstation
1 branded search term
- toolstation power tools
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