Brandwave

Bikesure vs The Bike Insurer:Which is more popular?

In September 2026, Bikesure had more branded searches than The Bike Insurer among motorbike insurance providers in the United Kingdom. Bikesure had about 14,800 branded searches, while The Bike Insurer had 1,600. Bikesure made up 17.8% of all motorbike insurance provider searches we track, and The Bike Insurer accounted for 1.9%. When we asked ChatGPT and Google AI Overviews about motorbike insurance providers, The Bike Insurer appeared in three of the five answers and Bikesure in none.

Among motorbike insurance providers in the United Kingdom in September 2026

Who do people search for more?

Bikesure, about 9 searches for every 1 for The Bike Insurer

Bikesure 14.8K searchesThe Bike Insurer 1.6K searches

Who does AI mention more?

The Bike Insurer, mentioned in 3 of 5 answers, Bikesure in 0

The Bike Insurer in 3 of 5Bikesure in 0 of 5

Who does AI recommend more?

The Bike Insurer, the only one of the two named

The Bike Insurer first in 2Bikesure never named

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Top motorbike insurance providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, The Bike Insurer was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bikesure did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Bennetts1st
  2. BeMoto2nd
  3. Carole Nash3rd
  4. Devitt Insurance4th
  5. The Bike Insurer5th
  6. Lexham Insurance–
  7. Bikesure–
  8. Principal Insurance–
  9. Hastings Direct–
  10. MCE Insurance–
  11. +1 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Bennetts3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • The Bike Insurer3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Carole Nash2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • BeMoto2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Devitt Insurance1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lexham Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bikesure0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Principal Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Hastings Direct0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • MCE Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+1 more

See every answer about motorbike insurance providers

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Bikesure or The Bike Insurer more popular in search?

This chart shows how often people search Google for Bikesure and The Bike Insurer by name. Each line represents a brand's share of searches for all 11 motorbike insurance providers we track, month by month, from searches in United Kingdom.

Bikesure and The Bike Insurer among motorbike insurance providers in the United Kingdom, by month

Share of searches by month for Bikesure, The Bike Insurer. The figures are in the table below the chart.

View monthly share of searches table
MonthBennettsLexham InsuranceBikesureCarole NashDevitt InsurancePrincipal InsuranceHastings DirectThe Bike InsurerBeMotoMCE InsuranceAdmiral
Oct 202531%25.8%14.1%14%5%3.4%1.5%1.9%2.2%0.69%0.45%
Nov 202533%23.8%15.9%12.9%4.8%3.8%1.3%1.7%1.8%0.77%0.34%
Dec 202533.1%23.3%15.6%12.6%5.5%3.8%1.4%1.6%1.9%0.93%0.41%
Jan 202625.9%26.5%17.6%14.3%6.1%3.5%1.5%1.9%1.6%0.7%0.38%
Feb 202628%22.5%18.4%13.4%6.6%3.6%2%2.4%1.8%0.73%0.49%
Mar 202630.4%20%20%12.2%5.8%4.9%2.2%1.7%1.8%0.53%0.43%
Apr 202626%20.9%20.9%12.7%7.2%5.1%1.8%2.3%2.2%0.45%0.45%
May 202626.6%21.4%21.4%12%6%5.2%1.8%2.3%2.2%0.57%0.46%
Jun 202627.8%23.2%18.9%12.5%5.3%5.6%2%2%1.7%0.5%0.41%
Jul 202625.4%24%19.6%11.9%6.9%5.8%1.7%2.1%1.6%0.52%0.52%
Aug 202626.6%20.5%20.5%12.2%8.6%5%1.8%2.2%1.7%0.54%0.36%
Sep 202628.3%21.8%17.8%13%7.6%5.3%1.9%1.9%1.6%0.47%0.31%

How has the Bikesure and The Bike Insurer comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom motorbike insurance providers in September 2026?

3 changes

  1. In September 2026, Lexham Insurance overtook Bikesure to rank 2nd among motorbike insurance providers in the United Kingdom, with 21.8% of the searches.

  2. In September 2026, Bikesure lost share of searches among motorbike insurance providers in the United Kingdom, from 20.5% to 17.8%.

  3. In September 2026, The Bike Insurer fell from 7th to 8th among motorbike insurance providers in the United Kingdom.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bikesure’s and The Bike Insurer’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bikesure

1 branded search term

  • bikesure

The Bike Insurer

1 branded search term

  • the bike insurer

How the Brand Demand Index is measured

Other head-to-heads among motorbike insurance providers

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