BeSafe vs Silver Cross:Which is more popular?
In September 2026, Silver Cross had more branded searches than BeSafe among car seat brands in the United Kingdom. Silver Cross had about 6,600 branded searches, while BeSafe had 480. Silver Cross made up 6.3% of all car seat brand searches we track, and BeSafe accounted for 0.46%. When we asked ChatGPT and Google AI Overviews about car seat brands, Silver Cross appeared in two of the five answers and BeSafe in one. BeSafe and Silver Cross were each mentioned first in one of the two answers that named either.
Who do people search for more?
Silver Cross, about 14 searches for every 1 for BeSafe
Who does AI mention more?
Silver Cross, mentioned in 2 of 5 answers, BeSafe in 1
Who does AI recommend more?
Each is named first in 1 of 2 answers.
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Top car seat brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Silver Cross was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. BeSafe was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. BeSafe and Silver Cross were each listed first in one of the two answers that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Joie3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Maxi-Cosi2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Silver Cross2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Britax2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Cybex1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Graco1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Nuna1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Axkid1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Kinderkraft1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
BeSafe1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about car seat brands
5 answers
Asked ChatGPT
“What's the safest baby car seat in the UK?”
Asked ChatGPT
“Which isofix car seat should I buy for a toddler?”
Asked ChatGPT
“Is it worth getting an extended rear-facing car seat?”
Searched Google, AI Overview
“car seats”
Searched Google, AI Overview
“best car seat”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is BeSafe or Silver Cross more popular in search?
This chart shows how often people search Google for BeSafe and Silver Cross by name. Each line represents a brand's share of searches for all 11 car seat brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Silver Cross, BeSafe. The figures are in the table below the chart.
View monthly share of searches table
| Month | Joie | Cybex | Maxi-Cosi | Graco | Silver Cross | Nuna | Britax | Axkid | Kinderkraft | Avionaut | BeSafe |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.5% | 20.5% | 20.5% | 7.5% | 5% | 5% | 5.5% | 2.7% | 1.5% | 0.92% | 0.54% |
| Nov 2025 | 30% | 20.1% | 20.1% | 7.3% | 6% | 4.9% | 5.4% | 3.3% | 1.4% | 0.91% | 0.53% |
| Dec 2025 | 30.6% | 20.4% | 20.4% | 7.5% | 5% | 5% | 5.4% | 2.7% | 1.5% | 0.99% | 0.54% |
| Jan 2026 | 32.5% | 21.7% | 17.8% | 6.5% | 5.3% | 5.3% | 4.8% | 2.9% | 1.3% | 1.3% | 0.58% |
| Feb 2026 | 32.3% | 21.7% | 17.7% | 7.9% | 5.3% | 4.3% | 5.4% | 2.8% | 1.3% | 0.98% | 0.47% |
| Mar 2026 | 31.4% | 21% | 17.1% | 7.7% | 6.3% | 5.1% | 5.2% | 2.7% | 1.8% | 1.2% | 0.45% |
| Apr 2026 | 31.5% | 21.1% | 17.2% | 7.7% | 6.3% | 5.1% | 4.6% | 3.4% | 1.8% | 0.95% | 0.37% |
| May 2026 | 30.1% | 20.2% | 20.2% | 7.4% | 6% | 4.9% | 4.4% | 4% | 1.5% | 0.91% | 0.44% |
| Jun 2026 | 30.1% | 20.1% | 20.1% | 7.3% | 6% | 4.9% | 4.4% | 4% | 1.4% | 1.1% | 0.43% |
| Jul 2026 | 31.4% | 21% | 17.1% | 9.4% | 6.3% | 5.1% | 4.3% | 2.7% | 1.5% | 0.83% | 0.37% |
| Aug 2026 | 31.8% | 21.3% | 17.4% | 7.8% | 6.3% | 5.2% | 4.3% | 2.8% | 1.8% | 0.96% | 0.37% |
| Sep 2026 | 31.8% | 21.3% | 17.4% | 7.8% | 6.3% | 5.2% | 4.6% | 2.3% | 1.8% | 0.96% | 0.46% |
How has the BeSafe and Silver Cross comparison changed over the last 12 months?
3 findings
- Silver Cross was ahead of BeSafe in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, BeSafe’s share of searches among car seat brands in the United Kingdom moved from 0.54% to 0.46%, and its estimated monthly branded searches moved from 590 to 480.
- Across the 12 months ending September 2026, Silver Cross’ share of searches among car seat brands in the United Kingdom moved from 5% to 6.3%, and its estimated monthly branded searches moved from 5.4K to 6.6K.
How did search popularity change for United Kingdom car seat brands in September 2026?
2 changes
Estimated monthly branded searches for Silver Cross in the United Kingdom rose 22.2% over 12 measured months, from 5.4K to 6.6K in September 2026.
Estimated monthly branded searches for BeSafe in the United Kingdom fell 18.6% over 12 measured months, from 590 to 480 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using BeSafe’s and Silver Cross’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
BeSafe
1 branded search term
- besafe
Silver Cross
1 branded search term
- silver cross car seat
Other head-to-heads among car seat brands
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