American Express vs HSBC:Which is more popular?
In September 2026, HSBC had more branded searches than American Express among business credit cards in the United Kingdom. HSBC had about 390 branded searches, while American Express had 110. HSBC made up 0.55% of all business credit card searches we track, and American Express accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about business credit cards, neither American Express nor HSBC appeared in any of the four answers.
Who do people search for more?
HSBC, about 4 searches for every 1 for American Express
Who does AI mention more?
Both were mentioned in 0 of 4 answers.
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Top business credit cards in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, neither American Express nor HSBC showed up in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Barclaycard4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Capital on Tap3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
NatWest2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Lloyds Bank2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers- HSBC0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
American Express0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about business credit cards
4 answers
Asked ChatGPT
“What's the best business credit card in the UK?”
Asked ChatGPT
“Which business credit card should a sole trader get?”
Asked ChatGPT
“Which UK business credit card has the best cashback?”
Searched Google, AI Overview
“business credit card”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is American Express or HSBC more popular in search?
This chart shows how often people search Google for American Express and HSBC by name. Each line represents a brand's share of searches for all six business credit card brands we track, month by month, from searches in United Kingdom.
Share of searches by month for HSBC, American Express. The figures are in the table below the chart.
View monthly share of searches table
| Month | Capital on Tap | Barclaycard | NatWest | Lloyds Bank | HSBC | American Express |
|---|---|---|---|---|---|---|
| Oct 2025 | 83.6% | 13.7% | 1.2% | 0.66% | 0.66% | 0.19% |
| Nov 2025 | 83.6% | 13.7% | 1.2% | 0.66% | 0.66% | 0.15% |
| Dec 2025 | 80.9% | 16.2% | 1.2% | 0.78% | 0.78% | 0.15% |
| Jan 2026 | 83.2% | 13.6% | 1.4% | 0.81% | 0.81% | 0.19% |
| Feb 2026 | 83.5% | 13.7% | 1.2% | 0.66% | 0.81% | 0.15% |
| Mar 2026 | 83.4% | 13.7% | 1.2% | 0.66% | 0.81% | 0.23% |
| Apr 2026 | 85.7% | 11.5% | 1.2% | 0.68% | 0.68% | 0.2% |
| May 2026 | 85.9% | 11.5% | 1% | 0.68% | 0.68% | 0.16% |
| Jun 2026 | 85.9% | 11.5% | 1% | 0.68% | 0.68% | 0.16% |
| Jul 2026 | 86.4% | 11.6% | 0.84% | 0.56% | 0.56% | 0.13% |
| Aug 2026 | 88.2% | 9.6% | 0.86% | 0.57% | 0.57% | 0.13% |
| Sep 2026 | 86.1% | 11.5% | 1% | 0.68% | 0.55% | 0.16% |
HSBC and American Express sell other things too, so only their searches that name this product count here, like “hsbc business credit card”.
How has the American Express and HSBC comparison changed over the last 12 months?
3 findings
- HSBC was ahead of American Express in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, American Express’ share of searches among business credit cards in the United Kingdom moved from 0.19% to 0.16%, and its estimated monthly branded searches moved from 140 to 110.
- Across the 12 months ending September 2026, HSBC’s share of searches among business credit cards in the United Kingdom moved from 0.66% to 0.55%, and its estimated monthly branded searches moved from 480 to 390.
How did search popularity change for United Kingdom business credit cards in September 2026?
2 changes
In September 2026, HSBC fell from 4th to 5th among business credit cards in the United Kingdom.
Estimated monthly branded searches for American Express in the United Kingdom fell 21.4% over 12 measured months, from 140 to 110 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using American Express’ and HSBC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
American Express
1 branded search term
- amex business card uk
HSBC
1 branded search term
- hsbc business credit card
Other head-to-heads among business credit cards
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