American Express vs Capital on Tap:Which is more popular?
In September 2026, Capital on Tap had more branded searches than American Express among business credit cards in the United Kingdom. Capital on Tap had about 60,500 branded searches, while American Express had 110. Capital on Tap made up 86.1% of all business credit card searches we track, and American Express accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about business credit cards, Capital on Tap appeared in three of the four answers and American Express in none.
Who do people search for more?
Capital on Tap, about 550 searches for every 1 for American Express
Who does AI mention more?
Capital on Tap, mentioned in 3 of 4 answers, American Express in 0
Who does AI recommend more?
Capital on Tap, the only one of the two named
Follow American Express vs Capital on Tap and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top business credit cards in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Capital on Tap was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. American Express did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Barclaycard4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- Capital on Tap3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
NatWest2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Lloyds Bank2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
HSBC0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
American Express0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about business credit cards
4 answers
Asked ChatGPT
“What's the best business credit card in the UK?”
Asked ChatGPT
“Which business credit card should a sole trader get?”
Asked ChatGPT
“Which UK business credit card has the best cashback?”
Searched Google, AI Overview
“business credit card”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is American Express or Capital on Tap more popular in search?
This chart shows how often people search Google for American Express and Capital on Tap by name. Each line represents a brand's share of searches for all six business credit card brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Capital on Tap, American Express. The figures are in the table below the chart.
View monthly share of searches table
| Month | Capital on Tap | Barclaycard | NatWest | Lloyds Bank | HSBC | American Express |
|---|---|---|---|---|---|---|
| Oct 2025 | 83.6% | 13.7% | 1.2% | 0.66% | 0.66% | 0.19% |
| Nov 2025 | 83.6% | 13.7% | 1.2% | 0.66% | 0.66% | 0.15% |
| Dec 2025 | 80.9% | 16.2% | 1.2% | 0.78% | 0.78% | 0.15% |
| Jan 2026 | 83.2% | 13.6% | 1.4% | 0.81% | 0.81% | 0.19% |
| Feb 2026 | 83.5% | 13.7% | 1.2% | 0.66% | 0.81% | 0.15% |
| Mar 2026 | 83.4% | 13.7% | 1.2% | 0.66% | 0.81% | 0.23% |
| Apr 2026 | 85.7% | 11.5% | 1.2% | 0.68% | 0.68% | 0.2% |
| May 2026 | 85.9% | 11.5% | 1% | 0.68% | 0.68% | 0.16% |
| Jun 2026 | 85.9% | 11.5% | 1% | 0.68% | 0.68% | 0.16% |
| Jul 2026 | 86.4% | 11.6% | 0.84% | 0.56% | 0.56% | 0.13% |
| Aug 2026 | 88.2% | 9.6% | 0.86% | 0.57% | 0.57% | 0.13% |
| Sep 2026 | 86.1% | 11.5% | 1% | 0.68% | 0.55% | 0.16% |
American Express sells other things too, so only its searches that name this product count here, like “amex business card uk”.
How has the American Express and Capital on Tap comparison changed over the last 12 months?
3 findings
- Capital on Tap was ahead of American Express in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, American Express’ share of searches among business credit cards in the United Kingdom moved from 0.19% to 0.16%, and its estimated monthly branded searches moved from 140 to 110.
- Across the 12 months ending September 2026, Capital on Tap’s share of searches among business credit cards in the United Kingdom moved from 83.6% to 86.1%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for United Kingdom business credit cards in September 2026?
2 changes
In September 2026, Capital on Tap lost share of searches among business credit cards in the United Kingdom, from 88.2% to 86.1%.
Estimated monthly branded searches for American Express in the United Kingdom fell 21.4% over 12 measured months, from 140 to 110 in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using American Express’ and Capital on Tap’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
American Express
1 branded search term
- amex business card uk
Capital on Tap
1 branded search term
- capital on tap
Other head-to-heads among business credit cards
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.