Admiral vs Coverwise:Which is more popular?
In September 2026, Admiral had more branded searches than Coverwise among travel insurance providers in the United Kingdom. Admiral had about 74,000 branded searches, while Coverwise had 14,800. Admiral made up 23.2% of all travel insurance provider searches we track, and Coverwise accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about travel insurance providers, Admiral appeared in one of the five answers and Coverwise in none.
Follow Admiral vs Coverwise and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top travel insurance providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Admiral was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Coverwise did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Staysure3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
AllClear3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Admiral1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aviva1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Post Office Travel Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Coverwise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about travel insurance providers
5 answers
Asked ChatGPT
“Which travel insurance should I buy in the UK?”
Asked ChatGPT
“What are the best travel insurance providers in the UK?”
Asked ChatGPT
“What's the best annual travel insurance in the UK?”
Searched Google, AI Overview
“travel insurance”
Searched Google, AI Overview
“best travel insurance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Admiral or Coverwise more popular in search?
This chart shows how often people search Google for Admiral and Coverwise by name. Each line represents a brand's share of searches for all six travel insurance providers we track, month by month, from searches in United Kingdom.
Share of searches by month for Admiral, Coverwise. The figures are in the table below the chart.
View monthly share of searches table
| Month | Staysure | Admiral | Post Office Travel Insurance | AllClear | Aviva | Coverwise |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.1% | 18.4% | 22.5% | 16.4% | 4.5% | 8.2% |
| Nov 2025 | 34% | 18.7% | 18.7% | 13.8% | 4.6% | 10.2% |
| Dec 2025 | 32.3% | 19.7% | 19.7% | 14.6% | 4.8% | 8.8% |
| Jan 2026 | 36% | 17.6% | 17.6% | 19.2% | 4.3% | 5.3% |
| Feb 2026 | 35.5% | 17.4% | 17.4% | 19% | 4.3% | 6.4% |
| Mar 2026 | 28.5% | 23.5% | 19.2% | 17.1% | 4.7% | 7% |
| Apr 2026 | 30.2% | 20.3% | 20.3% | 18.1% | 5% | 6.1% |
| May 2026 | 30.3% | 20.4% | 20.4% | 17.9% | 5% | 6.1% |
| Jun 2026 | 31.2% | 21% | 21% | 15.3% | 5.1% | 6.3% |
| Jul 2026 | 31.6% | 21.3% | 21.3% | 15.5% | 5.2% | 5.2% |
| Aug 2026 | 33.4% | 20% | 20% | 17.8% | 4.9% | 4% |
| Sep 2026 | 31.7% | 23.2% | 19% | 16.9% | 4.6% | 4.6% |
How has the Admiral and Coverwise comparison changed over the last 12 months?
3 findings
- Admiral was ahead of Coverwise in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Admiral’s share of searches among travel insurance providers in the United Kingdom moved from 18.4% to 23.2%, and its estimated monthly branded searches moved from 49.5K to 74K.
- Across the 12 months ending September 2026, Coverwise’s share of searches among travel insurance providers in the United Kingdom moved from 8.2% to 4.6%, and its estimated monthly branded searches moved from 22.2K to 14.8K.
How did search popularity change for United Kingdom travel insurance providers in September 2026?
2 changes
In September 2026, Admiral gained share of searches among travel insurance providers in the United Kingdom, from 20% to 23.2%.
In September 2026, Coverwise gained share of searches among travel insurance providers in the United Kingdom, from 4% to 4.6%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Admiral’s and Coverwise’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among travel insurance providers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.