Travel insurance providers in the United Kingdom:Which are most popular?
In September 2026, Staysure was the most searched travel insurance provider in the United Kingdom, accounting for 31.7% of all searches among the six providers we track. When we checked with ChatGPT and Google AI Overviews, Staysure and AllClear were mentioned most often, in three of the five answers. Staysure was recommended most often, coming first in all three responses that gave a list.
StaysureShare of searches 31.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
AdmiralShare of searches 23.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
Post Office Travel InsuranceShare of searches 19%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
AllClearShare of searches 16.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
AvivaShare of searches 4.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
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Top travel insurance providers in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Staysure and AllClear were mentioned most often, in three of the five answers. Staysure was recommended most often, coming first in all three answers that gave a list. AllClear was second, and Aviva was third. Post Office Travel Insurance, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Staysure3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- AllClear3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Admiral1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Aviva1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Post Office Travel Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Coverwise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about travel insurance providers
5 answers
Asked ChatGPT
“Which travel insurance should I buy in the UK?”
Asked ChatGPT
“What are the best travel insurance providers in the UK?”
Asked ChatGPT
“What's the best annual travel insurance in the UK?”
Searched Google, AI Overview
“travel insurance”
Searched Google, AI Overview
“best travel insurance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Which travel insurance providers do people search for most?
This chart shows how often people search Google for each travel insurance provider by name. Each line represents a brand's share of searches for all six travel insurance providers we track, month by month, from searches in United Kingdom.
Share of searches by month for Staysure, Admiral, Post Office Travel Insurance, AllClear, Aviva, Coverwise. The figures are in the table below the chart.
View monthly share of searches table
| Month | Staysure | Admiral | Post Office Travel Insurance | AllClear | Aviva | Coverwise |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.1% | 18.4% | 22.5% | 16.4% | 4.5% | 8.2% |
| Nov 2025 | 34% | 18.7% | 18.7% | 13.8% | 4.6% | 10.2% |
| Dec 2025 | 32.3% | 19.7% | 19.7% | 14.6% | 4.8% | 8.8% |
| Jan 2026 | 36% | 17.6% | 17.6% | 19.2% | 4.3% | 5.3% |
| Feb 2026 | 35.5% | 17.4% | 17.4% | 19% | 4.3% | 6.4% |
| Mar 2026 | 28.5% | 23.5% | 19.2% | 17.1% | 4.7% | 7% |
| Apr 2026 | 30.2% | 20.3% | 20.3% | 18.1% | 5% | 6.1% |
| May 2026 | 30.3% | 20.4% | 20.4% | 17.9% | 5% | 6.1% |
| Jun 2026 | 31.2% | 21% | 21% | 15.3% | 5.1% | 6.3% |
| Jul 2026 | 31.6% | 21.3% | 21.3% | 15.5% | 5.2% | 5.2% |
| Aug 2026 | 33.4% | 20% | 20% | 17.8% | 4.9% | 4% |
| Sep 2026 | 31.7% | 23.2% | 19% | 16.9% | 4.6% | 4.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.7% | 101K | -18.2% | -1.7 points | |
| 2, held 2nd | 23.2% | 74K | 0% | +3.2 points | |
| 3, held 3rd | 19% | 60.5K | -18.2% | -1 points | |
| 4, held 4th | 16.9% | 53.9K | -18.2% | -0.9 points | |
| 5, held 5th | 4.6% | 14.8K | -18.2% | -0.2 points | |
| 6, held 6th | 4.6% | 14.8K | 0% | +0.6 points |
1.
Staysure31.7%
Held 1st. 101K estimated branded searches, -18.2% vs prior month. Share -1.7 points.
2.
Admiral23.2%
Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +3.2 points.
Held 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share -1 points.
4.
AllClear16.9%
Held 4th. 53.9K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
5.
Aviva4.6%
Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.
4.6%
Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share +0.6 points.
Which brand is most popular in search among travel insurance providers in the United Kingdom?
6 brands
In September 2026, Staysure was the most searched among travel insurance providers in the United Kingdom, with an estimated 101K branded searches, 31.7% of all searches for the six we track. Admiral is in 2nd place, 8.5 percentage points behind at 23.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Staysure | 30.1% → 31.7% | 36%Jan 2026 | 28.5%Mar 2026 | 1st |
| Admiral | 18.4% → 23.2% | 23.5%Mar 2026 | 17.4%Feb 2026 | 3rd → 2nd |
| Post Office Travel Insurance | 22.5% → 19% | 22.5%Oct 2025 | 17.4%Feb 2026 | 2nd → 3rd |
| AllClear | 16.4% → 16.9% | 19.2%Jan 2026 | 13.8%Nov 2025 | 4th |
| Aviva | 4.5% → 4.6% | 5.2%Jul 2026 | 4.3%Feb 2026 | 6th → 5th |
| Coverwise | 8.2% → 4.6% | 10.2%Nov 2025 | 4%Aug 2026 | 5th → 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Staysure’s share of searches among travel insurance providers in the United Kingdom increased from 30.1% to 31.7%.
- Across the 12 months ending September 2026, Admiral’s share of searches among travel insurance providers in the United Kingdom increased from 18.4% to 23.2%.
- Across the 12 months ending September 2026, Post Office Travel Insurance’s share of searches among travel insurance providers in the United Kingdom decreased from 22.5% to 19%.
- Across the 12 months ending September 2026, AllClear’s share of searches among travel insurance providers in the United Kingdom increased from 16.4% to 16.9%.
- Across the 12 months ending September 2026, Coverwise’s share of searches among travel insurance providers in the United Kingdom decreased from 8.2% to 4.6%.
- Across the 12 months ending September 2026, Staysure’s share of searches among travel insurance providers in the United Kingdom peaked at 36% in January 2026 and was lowest at 28.5% in March 2026.
- Across the 12 months ending September 2026, Admiral’s share of searches among travel insurance providers in the United Kingdom peaked at 23.5% in March 2026 and was lowest at 17.4% in February 2026.
- Across the 12 months ending September 2026, Post Office Travel Insurance’s share of searches among travel insurance providers in the United Kingdom peaked at 22.5% in October 2025 and was lowest at 17.4% in February 2026.
- Across the 12 months ending September 2026, AllClear’s share of searches among travel insurance providers in the United Kingdom peaked at 19.2% in January 2026 and was lowest at 13.8% in November 2025.
- Across the 12 months ending September 2026, Coverwise’s share of searches among travel insurance providers in the United Kingdom peaked at 10.2% in November 2025 and was lowest at 4% in August 2026.
- Across the 12 months ending September 2026, Admiral rose from 3rd to 2nd among travel insurance providers in the United Kingdom.
- Across the 12 months ending September 2026, Post Office Travel Insurance fell from 2nd to 3rd among travel insurance providers in the United Kingdom.
- Across the 12 months ending September 2026, Aviva rose from 6th to 5th among travel insurance providers in the United Kingdom.
- Across the 12 months ending September 2026, Coverwise fell from 5th to 6th among travel insurance providers in the United Kingdom.
How did search popularity change for United Kingdom travel insurance providers in September 2026?
6 changes
In September 2026, Admiral gained share of searches among travel insurance providers in the United Kingdom, from 20% to 23.2%.
In September 2026, Coverwise gained share of searches among travel insurance providers in the United Kingdom, from 4% to 4.6%.
In September 2026, Staysure lost share of searches among travel insurance providers in the United Kingdom, from 33.4% to 31.7%.
In September 2026, Post Office Travel Insurance lost share of searches among travel insurance providers in the United Kingdom, from 20% to 19%.
In September 2026, AllClear lost share of searches among travel insurance providers in the United Kingdom, from 17.8% to 16.9%.
Estimated monthly branded searches for Aviva in the United Kingdom rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.
Compare popularity between leading brands
- Staysure vs Admiral: compare popularity
- Staysure vs Post Office Travel Insurance: compare popularity
- Staysure vs AllClear: compare popularity
- Staysure vs Aviva: compare popularity
- Admiral vs Post Office Travel Insurance: compare popularity
- Admiral vs AllClear: compare popularity
- Admiral vs Aviva: compare popularity
- Post Office Travel Insurance vs AllClear: compare popularity
- Post Office Travel Insurance vs Aviva: compare popularity
- AllClear vs Aviva: compare popularity
- Compare any of these brands
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