Aviva vs Post Office Travel Insurance:Which is more popular?
In September 2026, Post Office Travel Insurance had more branded searches than Aviva among travel insurance providers in the United Kingdom. Post Office Travel Insurance had about 60,500 branded searches, while Aviva had 14,800. Post Office Travel Insurance made up 19% of all travel insurance provider searches we track, and Aviva accounted for 4.6%. When we asked ChatGPT and Google AI Overviews about travel insurance providers, Aviva appeared in one of the five answers and Post Office Travel Insurance in none.
Who do people search for more?
Post Office Travel Insurance, about 4 searches for every 1 for Aviva
Who does AI mention more?
Aviva, mentioned in 1 of 5 answers, Post Office Travel Insurance in 0
Follow Aviva vs Post Office Travel Insurance and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top travel insurance providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Aviva was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Post Office Travel Insurance did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Staysure3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
AllClear3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Admiral1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Aviva1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Post Office Travel Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Coverwise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about travel insurance providers
5 answers
Asked ChatGPT
“Which travel insurance should I buy in the UK?”
Asked ChatGPT
“What are the best travel insurance providers in the UK?”
Asked ChatGPT
“What's the best annual travel insurance in the UK?”
Searched Google, AI Overview
“travel insurance”
Searched Google, AI Overview
“best travel insurance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Aviva or Post Office Travel Insurance more popular in search?
This chart shows how often people search Google for Aviva and Post Office Travel Insurance by name. Each line represents a brand's share of searches for all six travel insurance providers we track, month by month, from searches in United Kingdom.
Share of searches by month for Post Office Travel Insurance, Aviva. The figures are in the table below the chart.
View monthly share of searches table
| Month | Staysure | Admiral | Post Office Travel Insurance | AllClear | Aviva | Coverwise |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.1% | 18.4% | 22.5% | 16.4% | 4.5% | 8.2% |
| Nov 2025 | 34% | 18.7% | 18.7% | 13.8% | 4.6% | 10.2% |
| Dec 2025 | 32.3% | 19.7% | 19.7% | 14.6% | 4.8% | 8.8% |
| Jan 2026 | 36% | 17.6% | 17.6% | 19.2% | 4.3% | 5.3% |
| Feb 2026 | 35.5% | 17.4% | 17.4% | 19% | 4.3% | 6.4% |
| Mar 2026 | 28.5% | 23.5% | 19.2% | 17.1% | 4.7% | 7% |
| Apr 2026 | 30.2% | 20.3% | 20.3% | 18.1% | 5% | 6.1% |
| May 2026 | 30.3% | 20.4% | 20.4% | 17.9% | 5% | 6.1% |
| Jun 2026 | 31.2% | 21% | 21% | 15.3% | 5.1% | 6.3% |
| Jul 2026 | 31.6% | 21.3% | 21.3% | 15.5% | 5.2% | 5.2% |
| Aug 2026 | 33.4% | 20% | 20% | 17.8% | 4.9% | 4% |
| Sep 2026 | 31.7% | 23.2% | 19% | 16.9% | 4.6% | 4.6% |
How has the Aviva and Post Office Travel Insurance comparison changed over the last 12 months?
3 findings
- Post Office Travel Insurance was ahead of Aviva in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Aviva’s share of searches among travel insurance providers in the United Kingdom moved from 4.5% to 4.6%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
- Across the 12 months ending September 2026, Post Office Travel Insurance’s share of searches among travel insurance providers in the United Kingdom moved from 22.5% to 19%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for United Kingdom travel insurance providers in September 2026?
2 changes
In September 2026, Post Office Travel Insurance lost share of searches among travel insurance providers in the United Kingdom, from 20% to 19%.
Estimated monthly branded searches for Aviva in the United Kingdom rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Aviva’s and Post Office Travel Insurance’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Aviva
1 branded search term
- aviva travel insurance
Post Office Travel Insurance
1 branded search term
- post office travel insurance
Other head-to-heads among travel insurance providers
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.