Brandwave

How popular isStaysure?

In September 2026, people searched for Staysure by name about 101,000 times in the United Kingdom, a 24.7% increase from the previous year. These searches made up 31.7% of all United Kingdom travel insurance provider searches, placing Staysure first out of six providers. When we asked both ChatGPT and Google AI Overviews about travel insurance providers, Staysure appeared in three of the five answers and was the most recommended of the six.

Search and AI answers in September 2026

Staysure is the most searched of 6 competitors and the most recommended in AI answers.

  1. StaysureShare of searches 31.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  2. AdmiralShare of searches 23.2%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  3. Post Office Travel InsuranceShare of searches 19%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. AllClearShare of searches 16.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. AvivaShare of searches 4.6%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd

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Top travel insurance providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Staysure was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Staysure is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Staysure1st
  2. AllClear2nd
  3. Aviva3rd
  4. Admiral4th
  5. Post Office Travel Insurance–
  6. Coverwise–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Staysure3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • AllClear3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Admiral1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Aviva1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Post Office Travel Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Coverwise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about travel insurance providers

5 answers

  • Asked ChatGPT

    “Which travel insurance should I buy in the UK?”

    1. 1Staysure
    2. 2AllClear

  • Asked ChatGPT

    “What are the best travel insurance providers in the UK?”

    1. 1Staysure
    2. 2AllClear
    3. 3Aviva
    4. 4Admiral

  • Asked ChatGPT

    “What's the best annual travel insurance in the UK?”

    1. Searched Google, AI Overview

      “travel insurance”

      1. Searched Google, AI Overview

        “best travel insurance”

        1. 1Staysure
        2. 2AllClear

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

      Which travel insurance providers compete with Staysure?

      Staysure against travel insurance providers in the United Kingdom, by month

      Share of searches by month for Staysure, Admiral, Post Office Travel Insurance, AllClear, Aviva, Coverwise. The figures are in the table below the chart.

      View monthly share of searches table
      MonthStaysureAdmiralPost Office Travel InsuranceAllClearAvivaCoverwise
      Oct 202530.1%18.4%22.5%16.4%4.5%8.2%
      Nov 202534%18.7%18.7%13.8%4.6%10.2%
      Dec 202532.3%19.7%19.7%14.6%4.8%8.8%
      Jan 202636%17.6%17.6%19.2%4.3%5.3%
      Feb 202635.5%17.4%17.4%19%4.3%6.4%
      Mar 202628.5%23.5%19.2%17.1%4.7%7%
      Apr 202630.2%20.3%20.3%18.1%5%6.1%
      May 202630.3%20.4%20.4%17.9%5%6.1%
      Jun 202631.2%21%21%15.3%5.1%6.3%
      Jul 202631.6%21.3%21.3%15.5%5.2%5.2%
      Aug 202633.4%20%20%17.8%4.9%4%
      Sep 202631.7%23.2%19%16.9%4.6%4.6%

      1. 1.Staysure

        31.7%

        Held 1st. 101K estimated branded searches, -18.2% vs prior month. Share -1.7 points.

      2. 2.Admiral

        23.2%

        Held 2nd. 74K estimated branded searches, 0% vs prior month. Share +3.2 points.

      3. 3.Post Office Travel Insurance

        19%

        Held 3rd. 60.5K estimated branded searches, -18.2% vs prior month. Share -1 points.

      4. 4.AllClear

        16.9%

        Held 4th. 53.9K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

      5. 5.Aviva

        4.6%

        Held 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.2 points.

      6. 6.Coverwise

        4.6%

        Held 6th. 14.8K estimated branded searches, 0% vs prior month. Share +0.6 points.

      Compare popularity between Staysure and its closest rivals

      Every comparison with Staysure

      5 comparisons

      How has branded search demand for Staysure changed in the United Kingdom over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Staysure in the United Kingdom rose from 81K to 101K.
      • Across the 12 months ending September 2026, Staysure’s share of searches among travel insurance providers in the United Kingdom increased from 30.1% to 31.7%.
      • Across the 12 months ending September 2026, Staysure’s share of searches among travel insurance providers in the United Kingdom peaked at 36% in January 2026 and was lowest at 28.5% in March 2026.

      How did search popularity change for United Kingdom travel insurance providers in September 2026?

      6 changes

      1. In September 2026, Admiral gained share of searches among travel insurance providers in the United Kingdom, from 20% to 23.2%.

      2. In September 2026, Coverwise gained share of searches among travel insurance providers in the United Kingdom, from 4% to 4.6%.

      3. In September 2026, Staysure lost share of searches among travel insurance providers in the United Kingdom, from 33.4% to 31.7%.

      4. In September 2026, Post Office Travel Insurance lost share of searches among travel insurance providers in the United Kingdom, from 20% to 19%.

      5. In September 2026, AllClear lost share of searches among travel insurance providers in the United Kingdom, from 17.8% to 16.9%.

      6. Estimated monthly branded searches for Aviva in the United Kingdom rose 22.3% over 12 measured months, from 12.1K to 14.8K in September 2026.

      How are Staysure’s branded searches counted?

      2 search terms

      Brandwave collects information about searches that people make online using Staysure’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • staysure
      • staysure travel insurance

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      How the Brand Demand Index is measured

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