Admiral vs Staysure:Which is more popular?
In September 2026, Staysure had more branded searches than Admiral among travel insurance providers in the United Kingdom. Staysure had about 101,000 branded searches, while Admiral had 74,000. Staysure made up 31.7% of all travel insurance provider searches we track, and Admiral accounted for 23.2%. When we asked ChatGPT and Google AI Overviews about travel insurance providers, Staysure appeared in three of the five answers and Admiral in one. Staysure was mentioned before Admiral in every answer.
Who do people search for more?
Staysure, about 36% more searches than Admiral
Who does AI mention more?
Staysure, mentioned in 3 of 5 answers, Admiral in 1
Who does AI recommend more?
Staysure, named ahead of Admiral in every answer
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Top travel insurance providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Staysure was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Admiral was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Staysure was listed before Admiral in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Staysure3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
AllClear3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Admiral1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Aviva1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Post Office Travel Insurance0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Coverwise0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about travel insurance providers
5 answers
Asked ChatGPT
“Which travel insurance should I buy in the UK?”
Asked ChatGPT
“What are the best travel insurance providers in the UK?”
Asked ChatGPT
“What's the best annual travel insurance in the UK?”
Searched Google, AI Overview
“travel insurance”
Searched Google, AI Overview
“best travel insurance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Admiral or Staysure more popular in search?
This chart shows how often people search Google for Admiral and Staysure by name. Each line represents a brand's share of searches for all six travel insurance providers we track, month by month, from searches in United Kingdom.
Share of searches by month for Staysure, Admiral. The figures are in the table below the chart.
View monthly share of searches table
| Month | Staysure | Admiral | Post Office Travel Insurance | AllClear | Aviva | Coverwise |
|---|---|---|---|---|---|---|
| Oct 2025 | 30.1% | 18.4% | 22.5% | 16.4% | 4.5% | 8.2% |
| Nov 2025 | 34% | 18.7% | 18.7% | 13.8% | 4.6% | 10.2% |
| Dec 2025 | 32.3% | 19.7% | 19.7% | 14.6% | 4.8% | 8.8% |
| Jan 2026 | 36% | 17.6% | 17.6% | 19.2% | 4.3% | 5.3% |
| Feb 2026 | 35.5% | 17.4% | 17.4% | 19% | 4.3% | 6.4% |
| Mar 2026 | 28.5% | 23.5% | 19.2% | 17.1% | 4.7% | 7% |
| Apr 2026 | 30.2% | 20.3% | 20.3% | 18.1% | 5% | 6.1% |
| May 2026 | 30.3% | 20.4% | 20.4% | 17.9% | 5% | 6.1% |
| Jun 2026 | 31.2% | 21% | 21% | 15.3% | 5.1% | 6.3% |
| Jul 2026 | 31.6% | 21.3% | 21.3% | 15.5% | 5.2% | 5.2% |
| Aug 2026 | 33.4% | 20% | 20% | 17.8% | 4.9% | 4% |
| Sep 2026 | 31.7% | 23.2% | 19% | 16.9% | 4.6% | 4.6% |
How has the Admiral and Staysure comparison changed over the last 12 months?
3 findings
- Staysure was ahead of Admiral in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Admiral’s share of searches among travel insurance providers in the United Kingdom moved from 18.4% to 23.2%, and its estimated monthly branded searches moved from 49.5K to 74K.
- Across the 12 months ending September 2026, Staysure’s share of searches among travel insurance providers in the United Kingdom moved from 30.1% to 31.7%, and its estimated monthly branded searches moved from 81K to 101K.
How did search popularity change for United Kingdom travel insurance providers in September 2026?
2 changes
In September 2026, Admiral gained share of searches among travel insurance providers in the United Kingdom, from 20% to 23.2%.
In September 2026, Staysure lost share of searches among travel insurance providers in the United Kingdom, from 33.4% to 31.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Admiral’s and Staysure’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among travel insurance providers
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