Addison Lee vs FREENOW:Which is more popular?
In September 2026, Addison Lee had more branded searches than FREENOW among taxi apps in the United Kingdom. Addison Lee had about 74,000 branded searches, while FREENOW had 7,480. Addison Lee made up 20.6% of all taxi app searches we track, and FREENOW accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about taxi apps, FREENOW appeared in two of the four answers and Addison Lee in none.
Who do people search for more?
Addison Lee, about 10 searches for every 1 for FREENOW
Who does AI mention more?
FREENOW, mentioned in 2 of 4 answers, Addison Lee in 0
Who does AI recommend more?
FREENOW, the only one of the two named
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Top taxi apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, FREENOW was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Addison Lee did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Uber4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Bolt4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- FREENOW2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Gett2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Veezu1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Addison Lee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about taxi apps
4 answers
Asked ChatGPT
“What's the best taxi app in the UK?”
Asked ChatGPT
“Which app should I use to book a taxi in London?”
Asked ChatGPT
“Which taxi app is cheapest in the UK?”
Searched Google, AI Overview
“taxi app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Addison Lee or FREENOW more popular in search?
This chart shows how often people search Google for Addison Lee and FREENOW by name. Each line represents a brand's share of searches for all six taxi apps we track, month by month, from searches in United Kingdom.
Share of searches by month for Addison Lee, FREENOW. The figures are in the table below the chart.
View monthly share of searches table
| Month | Uber | Addison Lee | Veezu | Bolt | FREENOW | Gett |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.8% | 19.7% | 10.8% | 2.1% | 2.9% | 0.62% |
| Nov 2025 | 63.7% | 18.5% | 12.4% | 2% | 2.7% | 0.67% |
| Dec 2025 | 66.1% | 15.7% | 12.8% | 2% | 2.8% | 0.6% |
| Jan 2026 | 66.8% | 17.9% | 9.8% | 2.3% | 2.7% | 0.54% |
| Feb 2026 | 67.4% | 18.1% | 9.9% | 1.9% | 2.2% | 0.54% |
| Mar 2026 | 69.6% | 16.5% | 9% | 1.8% | 2.5% | 0.59% |
| Apr 2026 | 72.4% | 15% | 8.2% | 1.6% | 2.3% | 0.54% |
| May 2026 | 71% | 15.6% | 8.5% | 2% | 2.3% | 0.49% |
| Jun 2026 | 70% | 15.4% | 8.4% | 2.8% | 2.9% | 0.51% |
| Jul 2026 | 66.1% | 17.7% | 9.7% | 3.3% | 2.7% | 0.55% |
| Aug 2026 | 75% | 12.7% | 7% | 3% | 2% | 0.35% |
| Sep 2026 | 66.6% | 20.6% | 7.5% | 2.7% | 2.1% | 0.5% |
How has the Addison Lee and FREENOW comparison changed over the last 12 months?
3 findings
- Addison Lee was ahead of FREENOW in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Addison Lee’s share of searches among taxi apps in the United Kingdom moved from 19.7% to 20.6%, and its estimated monthly branded searches moved from 60.5K to 74K.
- Across the 12 months ending September 2026, FREENOW’s share of searches among taxi apps in the United Kingdom moved from 2.9% to 2.1%, and its estimated monthly branded searches moved from 9K to 7.5K.
How did search popularity change for United Kingdom taxi apps in September 2026?
2 changes
In September 2026, Addison Lee gained share of searches among taxi apps in the United Kingdom, from 12.7% to 20.6%.
Estimated monthly branded searches for FREENOW in the United Kingdom fell 16.7% over 12 measured months, from 9K to 7.5K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Addison Lee’s and FREENOW’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Addison Lee
1 branded search term
- addison lee
FREENOW
2 branded search terms
- free now taxi
- freenow
Other head-to-heads among taxi apps
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