Brandwave

Addison Lee vs Uber:Which is more popular?

In September 2026, Uber had more branded searches than Addison Lee among taxi apps in the United Kingdom. Uber had about 239,000 branded searches, while Addison Lee had 74,000. Uber made up 66.6% of all taxi app searches we track, and Addison Lee accounted for 20.6%. When we asked ChatGPT and Google AI Overviews about taxi apps, Uber appeared in all four answers and Addison Lee in none.

Among taxi apps in the United Kingdom in September 2026

Who do people search for more?

Uber, about 3 searches for every 1 for Addison Lee

Uber 239K searchesAddison Lee 74K searches

Who does AI mention more?

Uber, mentioned in every answer we collected

Uber in 4 of 4Addison Lee in 0 of 4

Who does AI recommend more?

Uber, the only one of the two named

Uber first in 4Addison Lee never named

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Top taxi apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Uber appeared in all four answers. Addison Lee did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Uber1st
  2. Bolt2nd
  3. FREENOW3rd
  4. Gett4th
  5. Veezu5th
  6. Addison Lee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Uber4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bolt4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • FREENOW2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Gett2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Veezu1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Addison Lee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about taxi apps

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Addison Lee or Uber more popular in search?

This chart shows how often people search Google for Addison Lee and Uber by name. Each line represents a brand's share of searches for all six taxi apps we track, month by month, from searches in United Kingdom.

Addison Lee and Uber among taxi apps in the United Kingdom, by month

Share of searches by month for Uber, Addison Lee. The figures are in the table below the chart.

View monthly share of searches table
MonthUberAddison LeeVeezuBoltFREENOWGett
Oct 202563.8%19.7%10.8%2.1%2.9%0.62%
Nov 202563.7%18.5%12.4%2%2.7%0.67%
Dec 202566.1%15.7%12.8%2%2.8%0.6%
Jan 202666.8%17.9%9.8%2.3%2.7%0.54%
Feb 202667.4%18.1%9.9%1.9%2.2%0.54%
Mar 202669.6%16.5%9%1.8%2.5%0.59%
Apr 202672.4%15%8.2%1.6%2.3%0.54%
May 202671%15.6%8.5%2%2.3%0.49%
Jun 202670%15.4%8.4%2.8%2.9%0.51%
Jul 202666.1%17.7%9.7%3.3%2.7%0.55%
Aug 202675%12.7%7%3%2%0.35%
Sep 202666.6%20.6%7.5%2.7%2.1%0.5%

How has the Addison Lee and Uber comparison changed over the last 12 months?

3 findings
  • Uber was ahead of Addison Lee in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Addison Lee’s share of searches among taxi apps in the United Kingdom moved from 19.7% to 20.6%, and its estimated monthly branded searches moved from 60.5K to 74K.
  • Across the 12 months ending September 2026, Uber’s share of searches among taxi apps in the United Kingdom moved from 63.8% to 66.6%, and its estimated monthly branded searches moved from 196K to 239K.

How did search popularity change for United Kingdom taxi apps in September 2026?

2 changes

  1. In September 2026, Addison Lee gained share of searches among taxi apps in the United Kingdom, from 12.7% to 20.6%.

  2. In September 2026, Uber lost share of searches among taxi apps in the United Kingdom, from 75% to 66.6%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Addison Lee’s and Uber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Addison Lee

1 branded search term

  • addison lee

Uber

2 branded search terms

  • uber ride
  • uber taxi

How the Brand Demand Index is measured

Other head-to-heads among taxi apps

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