Brandwave

Bolt vs Uber:Which is more popular?

In September 2026, Uber had more branded searches than Bolt among taxi apps in the United Kingdom. Uber had about 239,000 branded searches, while Bolt had 9,700. Uber made up 66.6% of all taxi app searches we track, and Bolt accounted for 2.7%. When we asked ChatGPT and Google AI Overviews about taxi apps, both Bolt and Uber appeared in all four answers. Uber was mentioned before Bolt in three out of four answers.

Among taxi apps in the United Kingdom in September 2026

Who do people search for more?

Uber, about 25 searches for every 1 for Bolt

Uber 239K searchesBolt 9.7K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Bolt in 4 of 4Uber in 4 of 4

Who does AI recommend more?

Uber, named ahead of Bolt in 3 of 4 answers

Uber first in 3Bolt first in 1

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Top taxi apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, both Bolt and Uber showed up in all four answers. Uber was listed before Bolt in three of them.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Uber1st
  2. Bolt2nd
  3. FREENOW3rd
  4. Gett4th
  5. Veezu5th
  6. Addison Lee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Uber4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bolt4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • FREENOW2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Gett2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Veezu1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Addison Lee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about taxi apps

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is Bolt or Uber more popular in search?

This chart shows how often people search Google for Bolt and Uber by name. Each line represents a brand's share of searches for all six taxi apps we track, month by month, from searches in United Kingdom.

Bolt and Uber among taxi apps in the United Kingdom, by month

Share of searches by month for Uber, Bolt. The figures are in the table below the chart.

View monthly share of searches table
MonthUberAddison LeeVeezuBoltFREENOWGett
Oct 202563.8%19.7%10.8%2.1%2.9%0.62%
Nov 202563.7%18.5%12.4%2%2.7%0.67%
Dec 202566.1%15.7%12.8%2%2.8%0.6%
Jan 202666.8%17.9%9.8%2.3%2.7%0.54%
Feb 202667.4%18.1%9.9%1.9%2.2%0.54%
Mar 202669.6%16.5%9%1.8%2.5%0.59%
Apr 202672.4%15%8.2%1.6%2.3%0.54%
May 202671%15.6%8.5%2%2.3%0.49%
Jun 202670%15.4%8.4%2.8%2.9%0.51%
Jul 202666.1%17.7%9.7%3.3%2.7%0.55%
Aug 202675%12.7%7%3%2%0.35%
Sep 202666.6%20.6%7.5%2.7%2.1%0.5%

How has the Bolt and Uber comparison changed over the last 12 months?

3 findings
  • Uber was ahead of Bolt in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bolt’s share of searches among taxi apps in the United Kingdom moved from 2.1% to 2.7%, and its estimated monthly branded searches moved from 6.4K to 9.7K.
  • Across the 12 months ending September 2026, Uber’s share of searches among taxi apps in the United Kingdom moved from 63.8% to 66.6%, and its estimated monthly branded searches moved from 196K to 239K.

How did search popularity change for United Kingdom taxi apps in September 2026?

2 changes
  1. In September 2026, Uber lost share of searches among taxi apps in the United Kingdom, from 75% to 66.6%.

  2. Estimated monthly branded searches for Bolt in the United Kingdom rose 51.6% over 12 measured months, from 6.4K to 9.7K in September 2026.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Bolt’s and Uber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bolt

2 branded search terms

  • bolt taxi
  • bolt taxi app

Uber

2 branded search terms

  • uber ride
  • uber taxi

How the Brand Demand Index is measured

Other head-to-heads among taxi apps

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