Brandwave

How popular isUber?

In September 2026, people searched for Uber by name about 239,000 times in the United Kingdom, a 22.3% increase from the previous year. These searches made up 66.6% of all United Kingdom taxi app searches, placing Uber first out of six apps. When we asked both ChatGPT and Google AI Overviews about taxi apps, Uber appeared in all answers and was the most recommended of the six.

Search and AI answers in September 2026

Uber is the most searched of 6 competitors and the most recommended in AI answers.

  1. UberShare of searches 66.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. Addison LeeShare of searches 20.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. VeezuShare of searches 7.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  4. BoltShare of searches 2.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  5. FREENOWShare of searches 2.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd

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Top taxi apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Uber appeared in all four answers. Uber is the most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Uber1st
  2. Bolt2nd
  3. FREENOW3rd
  4. Gett4th
  5. Veezu5th
  6. Addison Lee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Uber4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bolt4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • FREENOW2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Gett2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Veezu1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Addison Lee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about taxi apps

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which taxi apps compete with Uber?

Uber against taxi apps in the United Kingdom, by month

Share of searches by month for Uber, Addison Lee, Veezu, Bolt, FREENOW. The figures are in the table below the chart.

View monthly share of searches table
MonthUberAddison LeeVeezuBoltFREENOWGett
Oct 202563.8%19.7%10.8%2.1%2.9%0.62%
Nov 202563.7%18.5%12.4%2%2.7%0.67%
Dec 202566.1%15.7%12.8%2%2.8%0.6%
Jan 202666.8%17.9%9.8%2.3%2.7%0.54%
Feb 202667.4%18.1%9.9%1.9%2.2%0.54%
Mar 202669.6%16.5%9%1.8%2.5%0.59%
Apr 202672.4%15%8.2%1.6%2.3%0.54%
May 202671%15.6%8.5%2%2.3%0.49%
Jun 202670%15.4%8.4%2.8%2.9%0.51%
Jul 202666.1%17.7%9.7%3.3%2.7%0.55%
Aug 202675%12.7%7%3%2%0.35%
Sep 202666.6%20.6%7.5%2.7%2.1%0.5%

  1. 1.Uber

    66.6%

    Held 1st. 239K estimated branded searches, -18% vs prior month. Share -8.5 points.

  2. 2.Addison Lee

    20.6%

    Held 2nd. 74K estimated branded searches, +49.5% vs prior month. Share +7.9 points.

  3. 3.Veezu

    7.5%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Bolt

    2.7%

    Held 4th. 9.7K estimated branded searches, -15.7% vs prior month. Share -0.3 points.

  5. 5.FREENOW

    2.1%

    Held 5th. 7.5K estimated branded searches, -1.6% vs prior month. Share +0.1 points.

  6. 6.Gett

    0.5%

    Held 6th. 1.8K estimated branded searches, +30.9% vs prior month. Share +0.1 points.

Compare popularity between Uber and its closest rivals

Every comparison with Uber

5 comparisons

How has branded search demand for Uber changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Uber in the United Kingdom rose from 196K to 239K.
  • Across the 12 months ending September 2026, Uber’s share of searches among taxi apps in the United Kingdom increased from 63.8% to 66.6%.
  • Across the 12 months ending September 2026, Uber’s share of searches among taxi apps in the United Kingdom peaked at 75% in August 2026 and was lowest at 63.7% in November 2025.

How did search popularity change for United Kingdom taxi apps in September 2026?

5 changes

  1. In September 2026, Addison Lee gained share of searches among taxi apps in the United Kingdom, from 12.7% to 20.6%.

  2. In September 2026, Veezu gained share of searches among taxi apps in the United Kingdom, from 7% to 7.5%.

  3. In September 2026, Uber lost share of searches among taxi apps in the United Kingdom, from 75% to 66.6%.

  4. Estimated monthly branded searches for Bolt in the United Kingdom rose 51.6% over 12 measured months, from 6.4K to 9.7K in September 2026.

  5. Estimated monthly branded searches for FREENOW in the United Kingdom fell 16.7% over 12 measured months, from 9K to 7.5K in September 2026.

How are Uber’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Uber’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • uber ride
  • uber taxi

How the Brand Demand Index is measured

Who owns Uber?

Uber is owned by Uber. Brandwave also tracks Uber Eats, owned by the same company, in the United Kingdom.

Do you work for Uber? To request corrections or removal please contact us via our support page and we will be happy to assist.

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