FREENOW vs Uber:Which is more popular?
In September 2026, Uber had more branded searches than FREENOW among taxi apps in the United Kingdom. Uber had about 239,000 branded searches, while FREENOW had 7,480. Uber made up 66.6% of all taxi app searches we track, and FREENOW accounted for 2.1%. When we asked ChatGPT and Google AI Overviews about taxi apps, Uber appeared in all four answers and FREENOW in two. Uber was mentioned before FREENOW in every answer.
Who do people search for more?
Uber, about 32 searches for every 1 for FREENOW
Who does AI mention more?
Uber, mentioned in every answer we collected
Who does AI recommend more?
Uber, named ahead of FREENOW in every answer
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Top taxi apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Uber appeared in all four answers. FREENOW was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Uber was listed before FREENOW in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Uber4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Bolt4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
FREENOW2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Gett2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Veezu1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Addison Lee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about taxi apps
4 answers
Asked ChatGPT
“What's the best taxi app in the UK?”
Asked ChatGPT
“Which app should I use to book a taxi in London?”
Asked ChatGPT
“Which taxi app is cheapest in the UK?”
Searched Google, AI Overview
“taxi app”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Share of searches by month for Uber, FREENOW. The figures are in the table below the chart.
View monthly share of searches table
| Month | Uber | Addison Lee | Veezu | Bolt | FREENOW | Gett |
|---|---|---|---|---|---|---|
| Oct 2025 | 63.8% | 19.7% | 10.8% | 2.1% | 2.9% | 0.62% |
| Nov 2025 | 63.7% | 18.5% | 12.4% | 2% | 2.7% | 0.67% |
| Dec 2025 | 66.1% | 15.7% | 12.8% | 2% | 2.8% | 0.6% |
| Jan 2026 | 66.8% | 17.9% | 9.8% | 2.3% | 2.7% | 0.54% |
| Feb 2026 | 67.4% | 18.1% | 9.9% | 1.9% | 2.2% | 0.54% |
| Mar 2026 | 69.6% | 16.5% | 9% | 1.8% | 2.5% | 0.59% |
| Apr 2026 | 72.4% | 15% | 8.2% | 1.6% | 2.3% | 0.54% |
| May 2026 | 71% | 15.6% | 8.5% | 2% | 2.3% | 0.49% |
| Jun 2026 | 70% | 15.4% | 8.4% | 2.8% | 2.9% | 0.51% |
| Jul 2026 | 66.1% | 17.7% | 9.7% | 3.3% | 2.7% | 0.55% |
| Aug 2026 | 75% | 12.7% | 7% | 3% | 2% | 0.35% |
| Sep 2026 | 66.6% | 20.6% | 7.5% | 2.7% | 2.1% | 0.5% |
How has the FREENOW and Uber comparison changed over the last 12 months?
3 findings
- Uber was ahead of FREENOW in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, FREENOW’s share of searches among taxi apps in the United Kingdom moved from 2.9% to 2.1%, and its estimated monthly branded searches moved from 9K to 7.5K.
- Across the 12 months ending September 2026, Uber’s share of searches among taxi apps in the United Kingdom moved from 63.8% to 66.6%, and its estimated monthly branded searches moved from 196K to 239K.
How did search popularity change for United Kingdom taxi apps in September 2026?
2 changes
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using FREENOW’s and Uber’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among taxi apps
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