Brandwave

How popular isFREENOW?

In September 2026, people searched for FREENOW by name about 7,480 times in the United Kingdom, a 16.7% decrease from the previous year. These searches made up 2.1% of all United Kingdom taxi app searches, placing FREENOW fifth out of six apps. When we asked both ChatGPT and Google AI Overviews about taxi apps, FREENOW appeared in two of the four answers and was the third most recommended of the six.

Search and AI answers in September 2026

FREENOW is the fifth most searched of 6 competitors and the third most recommended in AI answers.

  1. UberShare of searches 66.6%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. Addison LeeShare of searches 20.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. VeezuShare of searches 7.5%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  4. BoltShare of searches 2.7%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  5. FREENOWShare of searches 2.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd

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Top taxi apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, FREENOW was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. FREENOW is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Uber1st
  2. Bolt2nd
  3. FREENOW3rd
  4. Gett4th
  5. Veezu5th
  6. Addison Lee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Uber4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bolt4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • FREENOW2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Gett2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Veezu1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Addison Lee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about taxi apps

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which taxi apps compete with FREENOW?

FREENOW against taxi apps in the United Kingdom, by month

Share of searches by month for Uber, Addison Lee, Veezu, Bolt, FREENOW. The figures are in the table below the chart.

View monthly share of searches table
MonthUberAddison LeeVeezuBoltFREENOWGett
Oct 202563.8%19.7%10.8%2.1%2.9%0.62%
Nov 202563.7%18.5%12.4%2%2.7%0.67%
Dec 202566.1%15.7%12.8%2%2.8%0.6%
Jan 202666.8%17.9%9.8%2.3%2.7%0.54%
Feb 202667.4%18.1%9.9%1.9%2.2%0.54%
Mar 202669.6%16.5%9%1.8%2.5%0.59%
Apr 202672.4%15%8.2%1.6%2.3%0.54%
May 202671%15.6%8.5%2%2.3%0.49%
Jun 202670%15.4%8.4%2.8%2.9%0.51%
Jul 202666.1%17.7%9.7%3.3%2.7%0.55%
Aug 202675%12.7%7%3%2%0.35%
Sep 202666.6%20.6%7.5%2.7%2.1%0.5%

  1. 1.Uber

    66.6%

    Held 1st. 239K estimated branded searches, -18% vs prior month. Share -8.5 points.

  2. 2.Addison Lee

    20.6%

    Held 2nd. 74K estimated branded searches, +49.5% vs prior month. Share +7.9 points.

  3. 3.Veezu

    7.5%

    Held 3rd. 27.1K estimated branded searches, 0% vs prior month. Share +0.6 points.

  4. 4.Bolt

    2.7%

    Held 4th. 9.7K estimated branded searches, -15.7% vs prior month. Share -0.3 points.

  5. 5.FREENOW

    2.1%

    Held 5th. 7.5K estimated branded searches, -1.6% vs prior month. Share +0.1 points.

  6. 6.Gett

    0.5%

    Held 6th. 1.8K estimated branded searches, +30.9% vs prior month. Share +0.1 points.

Compare popularity between FREENOW and its closest rivals

Every comparison with FREENOW

5 comparisons

How has branded search demand for FREENOW changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for FREENOW in the United Kingdom fell from 9K to 7.5K.
  • Across the 12 months ending September 2026, FREENOW’s share of searches among taxi apps in the United Kingdom decreased from 2.9% to 2.1%.
  • Across the 12 months ending September 2026, FREENOW fell from 4th to 5th among taxi apps in the United Kingdom.

How did search popularity change for United Kingdom taxi apps in September 2026?

5 changes

  1. In September 2026, Addison Lee gained share of searches among taxi apps in the United Kingdom, from 12.7% to 20.6%.

  2. In September 2026, Veezu gained share of searches among taxi apps in the United Kingdom, from 7% to 7.5%.

  3. In September 2026, Uber lost share of searches among taxi apps in the United Kingdom, from 75% to 66.6%.

  4. Estimated monthly branded searches for Bolt in the United Kingdom rose 51.6% over 12 measured months, from 6.4K to 9.7K in September 2026.

  5. Estimated monthly branded searches for FREENOW in the United Kingdom fell 16.7% over 12 measured months, from 9K to 7.5K in September 2026.

How are FREENOW’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using FREENOW’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • free now taxi
  • freenow

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How the Brand Demand Index is measured

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