Restaurant chains in the United Kingdom:Which are most popular?

Name: Restaurant chains in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, PizzaExpress was the most searched restaurant chain in the United Kingdom, accounting for 22.8% of all searches among the 12 chains we track. When we checked with ChatGPT and Google AI Overviews, PizzaExpress, Nando's and wagamama were mentioned most often, in three of the four answers. wagamama was recommended most often, though no response put it first.

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Top restaurant chains in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, PizzaExpress, Nando's and wagamama were mentioned most often, in three of the four answers. wagamama was recommended most often, though no answer put it first. Nando's was second, and PizzaExpress was third. Wetherspoons, which ranked second in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
PizzaExpress	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Nando's	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
wagamama	Named in 3 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	3 of 4
Toby Carvery	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Five Guys	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Frankie & Benny's	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Bella Italia	Named in 2 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	2 of 4
Miller & Carter	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Harvester	Named in 1 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	1 of 4
Wetherspoons	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Prezzo	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
Zizzi	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

PizzaExpress3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nando's3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
wagamama3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Toby Carvery2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Five Guys2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Frankie & Benny's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bella Italia2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Miller & Carter1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Harvester1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Wetherspoons0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Prezzo0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Zizzi0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about restaurant chains

4 answers

Asked ChatGPT
“Which restaurant chain is the best in the UK?”
1. 1Nando's
2. 2wagamama
3. 3Five Guys
4. 4PizzaExpress
Asked ChatGPT
“What are the best chain restaurants in the UK?”
Asked ChatGPT
“Which UK restaurant chain is best for a family meal?”
Searched Google, AI Overview
“chain restaurants”
1. 1Nando's
Searched Google, AI Overview
“restaurants near me”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Which restaurant chains do people search for most?

This chart shows how often people search Google for each restaurant chain by name. Each line represents a brand's share of searches for all 12 restaurant chains we track, month by month, from searches in United Kingdom.

Share of searches among restaurant chains in the United Kingdom, by month

Month	PizzaExpress	Wetherspoons	Nando's	Toby Carvery	wagamama	Miller & Carter	Five Guys	Frankie & Benny's	Prezzo	Bella Italia	Zizzi	Harvester
Oct 2025	15%	18.4%	18.4%	12.3%	10%	6.7%	6.7%	3.7%	2%	3.7%	2%	1.2%
Nov 2025	19.2%	19.2%	15.7%	10.5%	8.6%	8.6%	7%	3.2%	2.1%	2.6%	2.1%	1.2%
Dec 2025	18.1%	18.1%	18.1%	8.1%	8.1%	9.9%	8.1%	3%	2.4%	2.4%	2.4%	1.1%
Jan 2026	17.7%	17.7%	17.7%	9.7%	7.9%	9.7%	6.5%	3.6%	2.9%	2.9%	2.4%	1.4%
Feb 2026	19.2%	19.2%	15.7%	8.6%	8.6%	8.6%	7%	3.8%	3.1%	2.6%	2.6%	1.2%
Mar 2026	20.1%	20.1%	16.4%	9%	7.4%	7.4%	7.4%	3.3%	3.3%	2.2%	2.2%	1.3%
Apr 2026	22.3%	18.2%	18.2%	8.1%	8.1%	6.7%	5.4%	3%	3.7%	2.4%	2.4%	1.4%
May 2026	22.5%	18.4%	18.4%	8.2%	6.7%	6.7%	6.7%	3%	3%	2.5%	2.5%	1.4%
Jun 2026	24.1%	19.7%	16.1%	7.2%	7.2%	7.2%	5.9%	4%	2.6%	2.6%	2.2%	1.2%
Jul 2026	22.4%	18.3%	18.3%	8.2%	6.7%	6.7%	6.7%	3.7%	3%	2.5%	2.5%	1.2%
Aug 2026	23.3%	19.2%	15.7%	10.5%	7%	5.7%	5.7%	3.8%	2.6%	2.6%	2.6%	1.2%
Sep 2026	22.8%	18.6%	15.2%	10.2%	8.3%	6.8%	5.6%	3.7%	3%	2.5%	2%	1.2%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	PizzaExpress	22.8%	823K	-17.7%	-0.6 points
2, held 2nd	Wetherspoons	18.6%	673K	-18.2%	-0.6 points
3, held 3rd	Nando's	15.2%	550K	-18.3%	-0.5 points
4, held 4th	Toby Carvery	10.2%	368K	-18.2%	-0.3 points
5, held 5th	wagamama	8.3%	301K	0%	+1.3 points
6, moved from 7th to 6th	Miller & Carter	6.8%	246K	0%	+1.1 pointsmoved from 7th to 6th
7, moved from 6th to 7th	Five Guys	5.6%	201K	-18.3%	-0.2 pointsmoved from 6th to 7th
8, held 8th	Frankie & Benny's	3.7%	135K	-18.2%	-0.1 points
9, moved from 10th to 9th	Prezzo	3%	110K	0%	+0.5 pointsmoved from 10th to 9th
10, moved from 9th to 10th	Bella Italia	2.5%	90.5K	-17.7%	-0.1 pointsmoved from 9th to 10th
11, held 11th	Zizzi	2%	74K	-32.7%	-0.5 points
12, held 12th	Harvester	1.2%	42.4K	-18.3%	0 points

1.PizzaExpress
22.8%
Held 1st. 823K estimated branded searches, -17.7% vs prior month. Share -0.6 points.
2.Wetherspoons
18.6%
Held 2nd. 673K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
3.Nando's
15.2%
Held 3rd. 550K estimated branded searches, -18.3% vs prior month. Share -0.5 points.
4.Toby Carvery
10.2%
Held 4th. 368K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
5.wagamama
8.3%
Held 5th. 301K estimated branded searches, 0% vs prior month. Share +1.3 points.
6.Miller & Carter
6.8%
Moved from 7th to 6th. 246K estimated branded searches, 0% vs prior month. Share +1.1 points.
7.Five Guys
5.6%
Moved from 6th to 7th. 201K estimated branded searches, -18.3% vs prior month. Share -0.2 points.
8.Frankie & Benny's
3.7%
Held 8th. 135K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
9.Prezzo
3%
Moved from 10th to 9th. 110K estimated branded searches, 0% vs prior month. Share +0.5 points.
10.Bella Italia
2.5%
Moved from 9th to 10th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.1 points.
11.Zizzi
2%
Held 11th. 74K estimated branded searches, -32.7% vs prior month. Share -0.5 points.
12.Harvester
1.2%
Held 12th. 42.4K estimated branded searches, -18.3% vs prior month. Share 0 points.

Which brand is most popular in search among restaurant chains in the United Kingdom?

12 brands

In September 2026, PizzaExpress was the most searched among restaurant chains in the United Kingdom, with an estimated 823K branded searches, 22.8% of all searches for the 12 we track. Wetherspoons is in 2nd place, 4.2 percentage points behind at 18.6%.

United Kingdom restaurant chains, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
PizzaExpress	15% → 22.8%	24.1%Jun 2026	15%Oct 2025	3rd → 1st
Wetherspoons	18.4% → 18.6%	20.1%Mar 2026	17.7%Jan 2026	2nd
Nando's	18.4% → 15.2%	18.4%May 2026	15.2%Sep 2026	1st → 3rd
Toby Carvery	12.3% → 10.2%	12.3%Oct 2025	7.2%Jun 2026	4th
wagamama	10% → 8.3%	10%Oct 2025	6.7%Jul 2026	5th
Miller & Carter	6.7% → 6.8%	9.9%Dec 2025	5.7%Aug 2026	7th → 6th
Five Guys	6.7% → 5.6%	8.1%Dec 2025	5.4%Apr 2026	6th → 7th
Frankie & Benny's	3.7%	4%Jun 2026	3%Dec 2025	9th → 8th
Prezzo	2% → 3%	3.7%Apr 2026	2%Oct 2025	10th → 9th
Bella Italia	3.7% → 2.5%	3.7%Oct 2025	2.2%Mar 2026	8th → 10th
Zizzi	2%	2.6%Aug 2026	2%Oct 2025	11th
Harvester	1.2%	1.4%May 2026	1.1%Dec 2025	12th

Each finding as a sentence

Across the 12 months ending September 2026, PizzaExpress’ share of searches among restaurant chains in the United Kingdom increased from 15% to 22.8%.
Across the 12 months ending September 2026, Nando's’ share of searches among restaurant chains in the United Kingdom decreased from 18.4% to 15.2%.
Across the 12 months ending September 2026, Toby Carvery’s share of searches among restaurant chains in the United Kingdom decreased from 12.3% to 10.2%.
Across the 12 months ending September 2026, wagamama’s share of searches among restaurant chains in the United Kingdom decreased from 10% to 8.3%.
Across the 12 months ending September 2026, Five Guys’ share of searches among restaurant chains in the United Kingdom decreased from 6.7% to 5.6%.
Across the 12 months ending September 2026, Prezzo’s share of searches among restaurant chains in the United Kingdom increased from 2% to 3%.
Across the 12 months ending September 2026, Bella Italia’s share of searches among restaurant chains in the United Kingdom decreased from 3.7% to 2.5%.
Across the 12 months ending September 2026, PizzaExpress’ share of searches among restaurant chains in the United Kingdom peaked at 24.1% in June 2026 and was lowest at 15% in October 2025.
Across the 12 months ending September 2026, Wetherspoons’ share of searches among restaurant chains in the United Kingdom peaked at 20.1% in March 2026 and was lowest at 17.7% in January 2026.
Across the 12 months ending September 2026, Nando's’ share of searches among restaurant chains in the United Kingdom peaked at 18.4% in May 2026 and was lowest at 15.2% in September 2026.
Across the 12 months ending September 2026, Toby Carvery’s share of searches among restaurant chains in the United Kingdom peaked at 12.3% in October 2025 and was lowest at 7.2% in June 2026.
Across the 12 months ending September 2026, wagamama’s share of searches among restaurant chains in the United Kingdom peaked at 10% in October 2025 and was lowest at 6.7% in July 2026.
Across the 12 months ending September 2026, Miller & Carter’s share of searches among restaurant chains in the United Kingdom peaked at 9.9% in December 2025 and was lowest at 5.7% in August 2026.
Across the 12 months ending September 2026, Five Guys’ share of searches among restaurant chains in the United Kingdom peaked at 8.1% in December 2025 and was lowest at 5.4% in April 2026.
Across the 12 months ending September 2026, Prezzo’s share of searches among restaurant chains in the United Kingdom peaked at 3.7% in April 2026 and was lowest at 2% in October 2025.
Across the 12 months ending September 2026, Bella Italia’s share of searches among restaurant chains in the United Kingdom peaked at 3.7% in October 2025 and was lowest at 2.2% in March 2026.
Across the 12 months ending September 2026, PizzaExpress rose from 3rd to 1st among restaurant chains in the United Kingdom.
Across the 12 months ending September 2026, Nando's fell from 1st to 3rd among restaurant chains in the United Kingdom.
Across the 12 months ending September 2026, Miller & Carter rose from 7th to 6th among restaurant chains in the United Kingdom.
Across the 12 months ending September 2026, Five Guys fell from 6th to 7th among restaurant chains in the United Kingdom.
Across the 12 months ending September 2026, Frankie & Benny's rose from 9th to 8th among restaurant chains in the United Kingdom.
Across the 12 months ending September 2026, Prezzo rose from 10th to 9th among restaurant chains in the United Kingdom.
Across the 12 months ending September 2026, Bella Italia fell from 8th to 10th among restaurant chains in the United Kingdom.
Across the 12 months ending September 2026, Wetherspoons, Zizzi and Harvester held steady: their share of searches among restaurant chains in the United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom restaurant chains in September 2026?

8 changes

In September 2026, Miller & Carter overtook Five Guys to rank 6th among restaurant chains in the United Kingdom, with 6.8% of the searches.
In September 2026, wagamama gained share of searches among restaurant chains in the United Kingdom, from 7% to 8.3%.
In September 2026, Wetherspoons lost share of searches among restaurant chains in the United Kingdom, from 19.2% to 18.6%.
In September 2026, PizzaExpress lost share of searches among restaurant chains in the United Kingdom, from 23.3% to 22.8%.
In September 2026, Zizzi lost share of searches among restaurant chains in the United Kingdom, from 2.6% to 2%.
In September 2026, Prezzo rose from 10th to 9th among restaurant chains in the United Kingdom.
In September 2026, Bella Italia fell from 9th to 10th among restaurant chains in the United Kingdom.
Estimated monthly branded searches for Five Guys in the United Kingdom fell 33.2% over 12 measured months, from 301K to 201K in September 2026.

How are branded searches counted for restaurant chains?

15 search terms

Each brand's share of searches among restaurant chains comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.