Brandwave

Nando's vs PizzaExpress:Which is more popular?

In September 2026, PizzaExpress had more branded searches than Nando's among restaurant chains in the United Kingdom. PizzaExpress had about 823,000 branded searches, while Nando's had 550,000. PizzaExpress made up 22.8% of all restaurant chain searches we track, and Nando's accounted for 15.2%. When we asked ChatGPT and Google AI Overviews about restaurant chains, Nando's and PizzaExpress each appeared in three of the four answers. Nando's was mentioned before PizzaExpress in two out of three answers.

Among restaurant chains in the United Kingdom in September 2026

Who do people search for more?

PizzaExpress, about 50% more searches than Nando's

PizzaExpress 823K searchesNando's 550K searches

Who does AI mention more?

Both were mentioned in 3 of 4 answers.

Nando's in 3 of 4PizzaExpress in 3 of 4

Who does AI recommend more?

Nando's, named ahead of PizzaExpress in 2 of 3 answers

Nando's first in 2PizzaExpress first in 1

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Top restaurant chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Nando's was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. PizzaExpress was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Nando's was listed before PizzaExpress in two out of three answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. wagamama1st
  2. Nando's2nd
  3. PizzaExpress3rd
  4. Five Guys4th
  5. Frankie & Benny's5th
  6. Bella Italia6th
  7. Toby Carvery7th
  8. Harvester8th
  9. Miller & Carter9th
  10. Wetherspoons–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PizzaExpress3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nando's3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • wagamama3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Toby Carvery2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Five Guys2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Frankie & Benny's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bella Italia2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Miller & Carter1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Harvester1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wetherspoons0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+2 more

See every answer about restaurant chains

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Nando's or PizzaExpress more popular in search?

This chart shows how often people search Google for Nando's and PizzaExpress by name. Each line represents a brand's share of searches for all 12 restaurant chains we track, month by month, from searches in United Kingdom.

Nando's and PizzaExpress among restaurant chains in the United Kingdom, by month

Share of searches by month for PizzaExpress, Nando's. The figures are in the table below the chart.

View monthly share of searches table
MonthPizzaExpressWetherspoonsNando'sToby CarverywagamamaMiller & CarterFive GuysFrankie & Benny'sPrezzoBella ItaliaZizziHarvester
Oct 202515%18.4%18.4%12.3%10%6.7%6.7%3.7%2%3.7%2%1.2%
Nov 202519.2%19.2%15.7%10.5%8.6%8.6%7%3.2%2.1%2.6%2.1%1.2%
Dec 202518.1%18.1%18.1%8.1%8.1%9.9%8.1%3%2.4%2.4%2.4%1.1%
Jan 202617.7%17.7%17.7%9.7%7.9%9.7%6.5%3.6%2.9%2.9%2.4%1.4%
Feb 202619.2%19.2%15.7%8.6%8.6%8.6%7%3.8%3.1%2.6%2.6%1.2%
Mar 202620.1%20.1%16.4%9%7.4%7.4%7.4%3.3%3.3%2.2%2.2%1.3%
Apr 202622.3%18.2%18.2%8.1%8.1%6.7%5.4%3%3.7%2.4%2.4%1.4%
May 202622.5%18.4%18.4%8.2%6.7%6.7%6.7%3%3%2.5%2.5%1.4%
Jun 202624.1%19.7%16.1%7.2%7.2%7.2%5.9%4%2.6%2.6%2.2%1.2%
Jul 202622.4%18.3%18.3%8.2%6.7%6.7%6.7%3.7%3%2.5%2.5%1.2%
Aug 202623.3%19.2%15.7%10.5%7%5.7%5.7%3.8%2.6%2.6%2.6%1.2%
Sep 202622.8%18.6%15.2%10.2%8.3%6.8%5.6%3.7%3%2.5%2%1.2%

How has the Nando's and PizzaExpress comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom restaurant chains in September 2026?

2 changes
  1. In September 2026, PizzaExpress lost share of searches among restaurant chains in the United Kingdom, from 23.3% to 22.8%.

  2. Estimated monthly branded searches for Nando's in the United Kingdom fell 33.2% over 12 measured months, from 823K to 550K in September 2026.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Nando's’ and PizzaExpress’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nando's

2 branded search terms

  • nando's
  • nandos

PizzaExpress

1 branded search term

  • pizza express

How the Brand Demand Index is measured

Other head-to-heads among restaurant chains

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