How popular isMiller & Carter?
In September 2026, people searched for Miller & Carter by name about 246,000 times in the United Kingdom, an 18.3% decrease from the previous year. These searches made up 6.8% of all United Kingdom restaurant chain searches, placing Miller & Carter sixth out of 12 chains. When we asked both ChatGPT and Google AI Overviews about restaurant chains, Miller & Carter appeared in one of the four answers and was the ninth most recommended of the 12.
Miller & Carter is the sixth most searched of 12 competitors and the ninth most recommended in AI answers.
PizzaExpressShare of searches 22.8%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
WetherspoonsShare of searches 18.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
Nando'sShare of searches 15.2%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
Toby CarveryShare of searches 10.2%Mentioned in 2 of 4 AI answersPlace in AI recommendations 7th
Miller & CarterShare of searches 6.8%Mentioned in 1 of 4 AI answersPlace in AI recommendations 9th
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Top restaurant chains in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Miller & Carter was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Miller & Carter is the ninth most recommended of the 12.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- PizzaExpress3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Nando's3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
wagamama3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Toby Carvery2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Five Guys2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Frankie & Benny's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bella Italia2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Miller & Carter1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Harvester1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Wetherspoons0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about restaurant chains
4 answers
Asked ChatGPT
“Which restaurant chain is the best in the UK?”
Asked ChatGPT
“What are the best chain restaurants in the UK?”
Asked ChatGPT
“Which UK restaurant chain is best for a family meal?”
Searched Google, AI Overview
“chain restaurants”
Searched Google, AI Overview
“restaurants near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Which restaurant chains compete with Miller & Carter?
Share of searches by month for PizzaExpress, Wetherspoons, Nando's, Toby Carvery, wagamama, Miller & Carter, Five Guys, Frankie & Benny's, Prezzo, Bella Italia, Zizzi. The figures are in the table below the chart.
View monthly share of searches table
| Month | PizzaExpress | Wetherspoons | Nando's | Toby Carvery | wagamama | Miller & Carter | Five Guys | Frankie & Benny's | Prezzo | Bella Italia | Zizzi | Harvester |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15% | 18.4% | 18.4% | 12.3% | 10% | 6.7% | 6.7% | 3.7% | 2% | 3.7% | 2% | 1.2% |
| Nov 2025 | 19.2% | 19.2% | 15.7% | 10.5% | 8.6% | 8.6% | 7% | 3.2% | 2.1% | 2.6% | 2.1% | 1.2% |
| Dec 2025 | 18.1% | 18.1% | 18.1% | 8.1% | 8.1% | 9.9% | 8.1% | 3% | 2.4% | 2.4% | 2.4% | 1.1% |
| Jan 2026 | 17.7% | 17.7% | 17.7% | 9.7% | 7.9% | 9.7% | 6.5% | 3.6% | 2.9% | 2.9% | 2.4% | 1.4% |
| Feb 2026 | 19.2% | 19.2% | 15.7% | 8.6% | 8.6% | 8.6% | 7% | 3.8% | 3.1% | 2.6% | 2.6% | 1.2% |
| Mar 2026 | 20.1% | 20.1% | 16.4% | 9% | 7.4% | 7.4% | 7.4% | 3.3% | 3.3% | 2.2% | 2.2% | 1.3% |
| Apr 2026 | 22.3% | 18.2% | 18.2% | 8.1% | 8.1% | 6.7% | 5.4% | 3% | 3.7% | 2.4% | 2.4% | 1.4% |
| May 2026 | 22.5% | 18.4% | 18.4% | 8.2% | 6.7% | 6.7% | 6.7% | 3% | 3% | 2.5% | 2.5% | 1.4% |
| Jun 2026 | 24.1% | 19.7% | 16.1% | 7.2% | 7.2% | 7.2% | 5.9% | 4% | 2.6% | 2.6% | 2.2% | 1.2% |
| Jul 2026 | 22.4% | 18.3% | 18.3% | 8.2% | 6.7% | 6.7% | 6.7% | 3.7% | 3% | 2.5% | 2.5% | 1.2% |
| Aug 2026 | 23.3% | 19.2% | 15.7% | 10.5% | 7% | 5.7% | 5.7% | 3.8% | 2.6% | 2.6% | 2.6% | 1.2% |
| Sep 2026 | 22.8% | 18.6% | 15.2% | 10.2% | 8.3% | 6.8% | 5.6% | 3.7% | 3% | 2.5% | 2% | 1.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 22.8% | 823K | -17.7% | -0.6 points | |
| 2, held 2nd | 18.6% | 673K | -18.2% | -0.6 points | |
| 3, held 3rd | 15.2% | 550K | -18.3% | -0.5 points | |
| 4, held 4th | 10.2% | 368K | -18.2% | -0.3 points | |
| 5, held 5th | 8.3% | 301K | 0% | +1.3 points | |
| 6, moved from 7th to 6th | 6.8% | 246K | 0% | +1.1 pointsmoved from 7th to 6th | |
| 7, moved from 6th to 7th | 5.6% | 201K | -18.3% | -0.2 pointsmoved from 6th to 7th | |
| 8, held 8th | 3.7% | 135K | -18.2% | -0.1 points | |
| 9, moved from 10th to 9th | 3% | 110K | 0% | +0.5 pointsmoved from 10th to 9th | |
| 10, moved from 9th to 10th | 2.5% | 90.5K | -17.7% | -0.1 pointsmoved from 9th to 10th | |
| 11, held 11th | 2% | 74K | -32.7% | -0.5 points | |
| 12, held 12th | 1.2% | 42.4K | -18.3% | 0 points |
22.8%
Held 1st. 823K estimated branded searches, -17.7% vs prior month. Share -0.6 points.
18.6%
Held 2nd. 673K estimated branded searches, -18.2% vs prior month. Share -0.6 points.
3.
Nando's15.2%
Held 3rd. 550K estimated branded searches, -18.3% vs prior month. Share -0.5 points.
10.2%
Held 4th. 368K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
5.
wagamama8.3%
Held 5th. 301K estimated branded searches, 0% vs prior month. Share +1.3 points.
6.8%
Moved from 7th to 6th. 246K estimated branded searches, 0% vs prior month. Share +1.1 points.
5.6%
Moved from 6th to 7th. 201K estimated branded searches, -18.3% vs prior month. Share -0.2 points.
3.7%
Held 8th. 135K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
9.
Prezzo3%
Moved from 10th to 9th. 110K estimated branded searches, 0% vs prior month. Share +0.5 points.
10.
Bella Italia2.5%
Moved from 9th to 10th. 90.5K estimated branded searches, -17.7% vs prior month. Share -0.1 points.
11.
Zizzi2%
Held 11th. 74K estimated branded searches, -32.7% vs prior month. Share -0.5 points.
12.
Harvester1.2%
Held 12th. 42.4K estimated branded searches, -18.3% vs prior month. Share 0 points.
Compare popularity between Miller & Carter and its closest rivals
Every comparison with Miller & Carter
15 comparisons
- Miller & Carter vs Nando's
- Miller & Carter vs PizzaExpress
- Miller & Carter vs Toby Carvery
- Miller & Carter vs wagamama
- Miller & Carter vs Wetherspoons
- Five Guys vs Miller & Carter
- Blacklock vs Miller & Carter
- Frankie & Benny's vs Miller & Carter
- Miller & Carter vs Prezzo
- Bella Italia vs Miller & Carter
- Hawksmoor vs Miller & Carter
- Miller & Carter vs Zizzi
- Harvester vs Miller & Carter
- Flat Iron vs Miller & Carter
- Gaucho vs Miller & Carter
How has branded search demand for Miller & Carter changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Miller & Carter in the United Kingdom fell from 301K to 246K.
- Across the 12 months ending September 2026, Miller & Carter’s share of searches among restaurant chains in the United Kingdom peaked at 9.9% in December 2025 and was lowest at 5.7% in August 2026.
- Across the 12 months ending September 2026, Miller & Carter rose from 7th to 6th among restaurant chains in the United Kingdom.
How did search popularity change for United Kingdom restaurant chains in September 2026?
6 changes
In September 2026, Miller & Carter overtook Five Guys to rank 6th among restaurant chains in the United Kingdom, with 6.8% of the searches.
In September 2026, wagamama gained share of searches among restaurant chains in the United Kingdom, from 7% to 8.3%.
In September 2026, Wetherspoons lost share of searches among restaurant chains in the United Kingdom, from 19.2% to 18.6%.
In September 2026, PizzaExpress lost share of searches among restaurant chains in the United Kingdom, from 23.3% to 22.8%.
In September 2026, Zizzi lost share of searches among restaurant chains in the United Kingdom, from 2.6% to 2%.
In September 2026, Prezzo rose from 10th to 9th among restaurant chains in the United Kingdom.
How are Miller & Carter’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Miller & Carter’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- miller and carter
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Where does Miller & Carter compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Restaurant chains | 6th of 12 | 6.8% | Shown above |
| Steakhouse chains | 1st of 5 | 48.6% | Show ranking |
Is Miller & Carter your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.