Five Guys vs Miller & Carter:Which is more popular?
In September 2026, Miller & Carter had more branded searches than Five Guys among restaurant chains in the United Kingdom. Miller & Carter had about 246,000 branded searches, while Five Guys had 201,000. Miller & Carter made up 6.8% of all restaurant chain searches we track, and Five Guys accounted for 5.6%. When we asked ChatGPT and Google AI Overviews about restaurant chains, Five Guys appeared in two of the four answers and Miller & Carter in one. Five Guys was mentioned before Miller & Carter in every answer that named either.
Who do people search for more?
Miller & Carter, about 22% more searches than Five Guys
Who does AI mention more?
Five Guys, mentioned in 2 of 4 answers, Miller & Carter in 1
Who does AI recommend more?
Five Guys, named ahead of Miller & Carter in 2 of 2 answers
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Top restaurant chains in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Five Guys was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Miller & Carter was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Five Guys was listed before Miller & Carter in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
PizzaExpress3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Nando's3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
wagamama3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Toby Carvery2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Five Guys2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Frankie & Benny's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bella Italia2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Miller & Carter1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Harvester1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Wetherspoons0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about restaurant chains
4 answers
Asked ChatGPT
“Which restaurant chain is the best in the UK?”
Asked ChatGPT
“What are the best chain restaurants in the UK?”
Asked ChatGPT
“Which UK restaurant chain is best for a family meal?”
Searched Google, AI Overview
“chain restaurants”
Searched Google, AI Overview
“restaurants near me”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Five Guys or Miller & Carter more popular in search?
This chart shows how often people search Google for Five Guys and Miller & Carter by name. Each line represents a brand's share of searches for all 12 restaurant chains we track, month by month, from searches in United Kingdom.
Share of searches by month for Miller & Carter, Five Guys. The figures are in the table below the chart.
View monthly share of searches table
| Month | PizzaExpress | Wetherspoons | Nando's | Toby Carvery | wagamama | Miller & Carter | Five Guys | Frankie & Benny's | Prezzo | Bella Italia | Zizzi | Harvester |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 15% | 18.4% | 18.4% | 12.3% | 10% | 6.7% | 6.7% | 3.7% | 2% | 3.7% | 2% | 1.2% |
| Nov 2025 | 19.2% | 19.2% | 15.7% | 10.5% | 8.6% | 8.6% | 7% | 3.2% | 2.1% | 2.6% | 2.1% | 1.2% |
| Dec 2025 | 18.1% | 18.1% | 18.1% | 8.1% | 8.1% | 9.9% | 8.1% | 3% | 2.4% | 2.4% | 2.4% | 1.1% |
| Jan 2026 | 17.7% | 17.7% | 17.7% | 9.7% | 7.9% | 9.7% | 6.5% | 3.6% | 2.9% | 2.9% | 2.4% | 1.4% |
| Feb 2026 | 19.2% | 19.2% | 15.7% | 8.6% | 8.6% | 8.6% | 7% | 3.8% | 3.1% | 2.6% | 2.6% | 1.2% |
| Mar 2026 | 20.1% | 20.1% | 16.4% | 9% | 7.4% | 7.4% | 7.4% | 3.3% | 3.3% | 2.2% | 2.2% | 1.3% |
| Apr 2026 | 22.3% | 18.2% | 18.2% | 8.1% | 8.1% | 6.7% | 5.4% | 3% | 3.7% | 2.4% | 2.4% | 1.4% |
| May 2026 | 22.5% | 18.4% | 18.4% | 8.2% | 6.7% | 6.7% | 6.7% | 3% | 3% | 2.5% | 2.5% | 1.4% |
| Jun 2026 | 24.1% | 19.7% | 16.1% | 7.2% | 7.2% | 7.2% | 5.9% | 4% | 2.6% | 2.6% | 2.2% | 1.2% |
| Jul 2026 | 22.4% | 18.3% | 18.3% | 8.2% | 6.7% | 6.7% | 6.7% | 3.7% | 3% | 2.5% | 2.5% | 1.2% |
| Aug 2026 | 23.3% | 19.2% | 15.7% | 10.5% | 7% | 5.7% | 5.7% | 3.8% | 2.6% | 2.6% | 2.6% | 1.2% |
| Sep 2026 | 22.8% | 18.6% | 15.2% | 10.2% | 8.3% | 6.8% | 5.6% | 3.7% | 3% | 2.5% | 2% | 1.2% |
How has the Five Guys and Miller & Carter comparison changed over the last 12 months?
3 findings
- Miller & Carter was ahead of Five Guys in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Five Guys’ share of searches among restaurant chains in the United Kingdom moved from 6.7% to 5.6%, and its estimated monthly branded searches moved from 301K to 201K.
- Across the 12 months ending September 2026, Miller & Carter’s share of searches among restaurant chains in the United Kingdom moved from 6.7% to 6.8%, and its estimated monthly branded searches moved from 301K to 246K.
How did search popularity change for United Kingdom restaurant chains in September 2026?
2 changes
In September 2026, Miller & Carter overtook Five Guys to rank 6th among restaurant chains in the United Kingdom, with 6.8% of the searches.
Estimated monthly branded searches for Five Guys in the United Kingdom fell 33.2% over 12 measured months, from 301K to 201K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Five Guys’ and Miller & Carter’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Five Guys
1 branded search term
- five guys
Miller & Carter
1 branded search term
- miller and carter
Other head-to-heads among restaurant chains
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