Brandwave

Toby Carvery vs wagamama:Which is more popular?

In September 2026, Toby Carvery had more branded searches than wagamama among restaurant chains in the United Kingdom. Toby Carvery had about 368,000 branded searches, while wagamama had 301,000. Toby Carvery made up 10.2% of all restaurant chain searches we track, and wagamama accounted for 8.3%. When we asked ChatGPT and Google AI Overviews about restaurant chains, wagamama appeared in three of the four answers and Toby Carvery in two. wagamama was mentioned before Toby Carvery in every answer.

Among restaurant chains in the United Kingdom in September 2026

Who do people search for more?

Toby Carvery, about 22% more searches than wagamama

Toby Carvery 368K searcheswagamama 301K searches

Who does AI mention more?

wagamama, mentioned in 3 of 4 answers, Toby Carvery in 2

wagamama in 3 of 4Toby Carvery in 2 of 4

Who does AI recommend more?

wagamama, named ahead of Toby Carvery in every answer

wagamama first in 3Toby Carvery never first

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Top restaurant chains in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, wagamama was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Toby Carvery was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. wagamama was listed before Toby Carvery in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. wagamama1st
  2. Nando's2nd
  3. PizzaExpress3rd
  4. Five Guys4th
  5. Frankie & Benny's5th
  6. Bella Italia6th
  7. Toby Carvery7th
  8. Harvester8th
  9. Miller & Carter9th
  10. Wetherspoons–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • PizzaExpress3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Nando's3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • wagamama3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Toby Carvery2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Five Guys2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Frankie & Benny's2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bella Italia2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Miller & Carter1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Harvester1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Wetherspoons0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

+2 more

See every answer about restaurant chains

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

Is Toby Carvery or wagamama more popular in search?

This chart shows how often people search Google for Toby Carvery and wagamama by name. Each line represents a brand's share of searches for all 12 restaurant chains we track, month by month, from searches in United Kingdom.

Toby Carvery and wagamama among restaurant chains in the United Kingdom, by month

Share of searches by month for Toby Carvery, wagamama. The figures are in the table below the chart.

View monthly share of searches table
MonthPizzaExpressWetherspoonsNando'sToby CarverywagamamaMiller & CarterFive GuysFrankie & Benny'sPrezzoBella ItaliaZizziHarvester
Oct 202515%18.4%18.4%12.3%10%6.7%6.7%3.7%2%3.7%2%1.2%
Nov 202519.2%19.2%15.7%10.5%8.6%8.6%7%3.2%2.1%2.6%2.1%1.2%
Dec 202518.1%18.1%18.1%8.1%8.1%9.9%8.1%3%2.4%2.4%2.4%1.1%
Jan 202617.7%17.7%17.7%9.7%7.9%9.7%6.5%3.6%2.9%2.9%2.4%1.4%
Feb 202619.2%19.2%15.7%8.6%8.6%8.6%7%3.8%3.1%2.6%2.6%1.2%
Mar 202620.1%20.1%16.4%9%7.4%7.4%7.4%3.3%3.3%2.2%2.2%1.3%
Apr 202622.3%18.2%18.2%8.1%8.1%6.7%5.4%3%3.7%2.4%2.4%1.4%
May 202622.5%18.4%18.4%8.2%6.7%6.7%6.7%3%3%2.5%2.5%1.4%
Jun 202624.1%19.7%16.1%7.2%7.2%7.2%5.9%4%2.6%2.6%2.2%1.2%
Jul 202622.4%18.3%18.3%8.2%6.7%6.7%6.7%3.7%3%2.5%2.5%1.2%
Aug 202623.3%19.2%15.7%10.5%7%5.7%5.7%3.8%2.6%2.6%2.6%1.2%
Sep 202622.8%18.6%15.2%10.2%8.3%6.8%5.6%3.7%3%2.5%2%1.2%

How has the Toby Carvery and wagamama comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom restaurant chains in September 2026?

2 changes

  1. In September 2026, wagamama gained share of searches among restaurant chains in the United Kingdom, from 7% to 8.3%.

  2. Estimated monthly branded searches for Toby Carvery in the United Kingdom fell 33.1% over 12 measured months, from 550K to 368K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Toby Carvery’s and wagamama’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Toby Carvery

1 branded search term

  • toby carvery

wagamama

1 branded search term

  • wagamama

How the Brand Demand Index is measured

Other head-to-heads among restaurant chains

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