Pet insurance providers in the United Kingdom:Which are most popular?
In September 2026, Petplan was the most searched pet insurance provider in the United Kingdom, accounting for 51.8% of all searches among the five providers we track. When we checked with ChatGPT and Google AI Overviews, Petplan, Agria and ManyPets were mentioned most often, in three of the five answers. Agria was recommended most often, coming first in all three responses that gave a list.
PetplanShare of searches 51.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
AgriaShare of searches 23.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
Animal FriendsShare of searches 12.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
ManyPetsShare of searches 9.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
Direct LineShare of searches 3.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Follow pet insurance providers and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top pet insurance providers in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Petplan, Agria and ManyPets were mentioned most often, in three of the five answers. Agria was recommended most often, coming first in all three answers that gave a list. Petplan was second, and ManyPets was third. Direct Line, which ranked fifth in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Agria1st
- Petplan2nd
- ManyPets3rd
- Animal Friends4th
- Direct Line–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Petplan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Agria3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ManyPets3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Animal Friends1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Direct Line0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet insurance providers
5 answers
Asked ChatGPT
“Which pet insurance provider should I use in the UK?”
Asked ChatGPT
“What are the best pet insurance providers in the UK?”
Asked ChatGPT
“What's the best lifetime pet insurance in the UK for a puppy?”
Searched Google, AI Overview
“pet insurance”
Searched Google, AI Overview
“best pet insurance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Which pet insurance providers do people search for most?
This chart shows how often people search Google for each pet insurance provider by name. Each line represents a brand's share of searches for all five pet insurance providers we track, month by month, from searches in United Kingdom.
Share of searches by month for Petplan, Agria, Animal Friends, ManyPets, Direct Line. The figures are in the table below the chart.
View monthly share of searches table
| Month | Petplan | Agria | Animal Friends | ManyPets | Direct Line |
|---|---|---|---|---|---|
| Oct 2025 | 51.5% | 18.9% | 15.4% | 11.1% | 3.1% |
| Nov 2025 | 54.8% | 16.4% | 16.4% | 9.8% | 2.6% |
| Dec 2025 | 54.9% | 16.4% | 16.4% | 9.6% | 2.6% |
| Jan 2026 | 54.5% | 16.3% | 16.3% | 9.6% | 3.2% |
| Feb 2026 | 54.5% | 16.3% | 16.3% | 9.7% | 3.2% |
| Mar 2026 | 52.5% | 19.3% | 15.7% | 9.4% | 3.1% |
| Apr 2026 | 52.9% | 19.4% | 15.8% | 9.3% | 2.5% |
| May 2026 | 52.9% | 19.4% | 15.8% | 9.3% | 2.5% |
| Jun 2026 | 53% | 19.4% | 15.9% | 9.2% | 2.5% |
| Jul 2026 | 50.5% | 22.6% | 15.1% | 8.8% | 3% |
| Aug 2026 | 55.5% | 20.3% | 13.6% | 8% | 2.7% |
| Sep 2026 | 51.8% | 23.2% | 12.7% | 9.2% | 3.1% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 51.8% | 60.5K | -18.2% | -3.7 points | |
| 2, held 2nd | 23.2% | 27.1K | 0% | +2.9 points | |
| 3, held 3rd | 12.7% | 14.8K | -18.2% | -0.9 points | |
| 4, held 4th | 9.2% | 10.8K | +1.5% | +1.3 points | |
| 5, held 5th | 3.1% | 3.6K | 0% | +0.4 points |
1.
Petplan51.8%
Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share -3.7 points.
2.
Agria23.2%
Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +2.9 points.
12.7%
Held 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.9 points.
4.
ManyPets9.2%
Held 4th. 10.8K estimated branded searches, +1.5% vs prior month. Share +1.3 points.
3.1%
Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.4 points.
Which brand is most popular in search among pet insurance providers in the United Kingdom?
5 brands
In September 2026, Petplan was the most searched among pet insurance providers in the United Kingdom, with an estimated 60.5K branded searches, 51.8% of all searches for the five we track. Agria is in 2nd place, 28.6 percentage points behind at 23.2%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Petplan | 51.5% → 51.8% | 55.5%Aug 2026 | 50.5%Jul 2026 | 1st |
| Agria | 18.9% → 23.2% | 23.2%Sep 2026 | 16.3%Feb 2026 | 2nd |
| Animal Friends | 15.4% → 12.7% | 16.4%Dec 2025 | 12.7%Sep 2026 | 3rd |
| ManyPets | 11.1% → 9.2% | 11.1%Oct 2025 | 8%Aug 2026 | 4th |
| Direct Line | 3.1% | 3.2%Feb 2026 | 2.5%Apr 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Agria’s share of searches among pet insurance providers in the United Kingdom increased from 18.9% to 23.2%.
- Across the 12 months ending September 2026, Animal Friends’ share of searches among pet insurance providers in the United Kingdom decreased from 15.4% to 12.7%.
- Across the 12 months ending September 2026, ManyPets’ share of searches among pet insurance providers in the United Kingdom decreased from 11.1% to 9.2%.
- Across the 12 months ending September 2026, Petplan’s share of searches among pet insurance providers in the United Kingdom peaked at 55.5% in August 2026 and was lowest at 50.5% in July 2026.
- Across the 12 months ending September 2026, Agria’s share of searches among pet insurance providers in the United Kingdom peaked at 23.2% in September 2026 and was lowest at 16.3% in February 2026.
- Across the 12 months ending September 2026, Animal Friends’ share of searches among pet insurance providers in the United Kingdom peaked at 16.4% in December 2025 and was lowest at 12.7% in September 2026.
- Across the 12 months ending September 2026, ManyPets’ share of searches among pet insurance providers in the United Kingdom peaked at 11.1% in October 2025 and was lowest at 8% in August 2026.
- Across the 12 months ending September 2026, Petplan and Direct Line held steady: their share of searches among pet insurance providers in the United Kingdom each moved less than 0.5 percentage points.
How did search popularity change for United Kingdom pet insurance providers in September 2026?
4 changes
In September 2026, Agria gained share of searches among pet insurance providers in the United Kingdom, from 20.3% to 23.2%.
In September 2026, ManyPets gained share of searches among pet insurance providers in the United Kingdom, from 8% to 9.2%.
In September 2026, Petplan lost share of searches among pet insurance providers in the United Kingdom, from 55.5% to 51.8%.
In September 2026, Animal Friends lost share of searches among pet insurance providers in the United Kingdom, from 13.6% to 12.7%.
Compare popularity between leading brands
- Petplan vs Agria: compare popularity
- Petplan vs Animal Friends: compare popularity
- Petplan vs ManyPets: compare popularity
- Petplan vs Direct Line: compare popularity
- Agria vs Animal Friends: compare popularity
- Agria vs ManyPets: compare popularity
- Agria vs Direct Line: compare popularity
- Animal Friends vs ManyPets: compare popularity
- Animal Friends vs Direct Line: compare popularity
- ManyPets vs Direct Line: compare popularity
- Compare any of these brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.