Brandwave

How popular isManyPets in search?

In September 2026, people searched for ManyPets by name about 10,800 times in the United Kingdom, a 17.7% decrease from the previous year. These searches made up 9.2% of all United Kingdom pet insurance provider searches, placing ManyPets fourth out of five providers.

Share of searches, September 2026
  1. Petplan51.8%
  2. Agria23.2%
  3. Animal Friends12.7%
  4. ManyPets9.2%
  5. Direct Line3.1%
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Which pet insurance providers compete with ManyPets?

ManyPets against pet insurance providers in the United Kingdom, by month

Share of searches by month for Petplan, Agria, Animal Friends, ManyPets, Direct Line. The figures are in the table below the chart.

View monthly share of searches table
MonthPetplanAgriaAnimal FriendsManyPetsDirect Line
Oct 202551.5%18.9%15.4%11.1%3.1%
Nov 202554.8%16.4%16.4%9.8%2.6%
Dec 202554.9%16.4%16.4%9.6%2.6%
Jan 202654.5%16.3%16.3%9.6%3.2%
Feb 202654.5%16.3%16.3%9.7%3.2%
Mar 202652.5%19.3%15.7%9.4%3.1%
Apr 202652.9%19.4%15.8%9.3%2.5%
May 202652.9%19.4%15.8%9.3%2.5%
Jun 202653%19.4%15.9%9.2%2.5%
Jul 202650.5%22.6%15.1%8.8%3%
Aug 202655.5%20.3%13.6%8%2.7%
Sep 202651.8%23.2%12.7%9.2%3.1%
  1. 1.Petplan

    51.8%

    Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share -3.7 points.

  2. 2.Agria

    23.2%

    Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +2.9 points.

  3. Held 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  4. 4.ManyPets

    9.2%

    Held 4th. 10.8K estimated branded searches, +1.5% vs prior month. Share +1.3 points.

  5. Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

Compare search popularity between ManyPets and its closest rivals

Every comparison with ManyPets

4 comparisons

How has branded search demand for ManyPets changed in the United Kingdom over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for ManyPets in the United Kingdom fell from 13.1K to 10.8K.
  • Across the 12 months ending September 2026, ManyPets’ share of searches among pet insurance providers in the United Kingdom decreased from 11.1% to 9.2%.
  • Across the 12 months ending September 2026, ManyPets’ share of searches among pet insurance providers in the United Kingdom peaked at 11.1% in October 2025 and was lowest at 8% in August 2026.

How did search popularity change for United Kingdom pet insurance providers in September 2026?

4 changes
  1. In September 2026, Agria gained share of searches among pet insurance providers in the United Kingdom, from 20.3% to 23.2%.

  2. In September 2026, ManyPets gained share of searches among pet insurance providers in the United Kingdom, from 8% to 9.2%.

  3. In September 2026, Petplan lost share of searches among pet insurance providers in the United Kingdom, from 55.5% to 51.8%.

  4. In September 2026, Animal Friends lost share of searches among pet insurance providers in the United Kingdom, from 13.6% to 12.7%.

How are ManyPets’ branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using ManyPets’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bought by many
  • manypets

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How the Brand Demand Index is measured

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Is ManyPets your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.