Animal Friends vs ManyPets:Which is more popular?
In September 2026, Animal Friends had more branded searches than ManyPets among pet insurance providers in the United Kingdom. Animal Friends had about 14,800 branded searches, while ManyPets had 10,800. Animal Friends made up 12.7% of all pet insurance provider searches we track, and ManyPets accounted for 9.2%. When we asked ChatGPT and Google AI Overviews about pet insurance providers, ManyPets appeared in three of the five answers and Animal Friends in one. ManyPets was mentioned before Animal Friends in every answer.
Who do people search for more?
Animal Friends, about 37% more searches than ManyPets
Who does AI mention more?
ManyPets, mentioned in 3 of 5 answers, Animal Friends in 1
Who does AI recommend more?
ManyPets, named ahead of Animal Friends in every answer
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Top pet insurance providers in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, ManyPets was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Animal Friends was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. ManyPets was listed before Animal Friends in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Agria1st
Petplan2nd- ManyPets3rd
- Animal Friends4th
Direct Line–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Petplan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Agria3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ManyPets3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Animal Friends1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Direct Line0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pet insurance providers
5 answers
Asked ChatGPT
“Which pet insurance provider should I use in the UK?”
Asked ChatGPT
“What are the best pet insurance providers in the UK?”
Asked ChatGPT
“What's the best lifetime pet insurance in the UK for a puppy?”
Searched Google, AI Overview
“pet insurance”
Searched Google, AI Overview
“best pet insurance”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.
Is Animal Friends or ManyPets more popular in search?
This chart shows how often people search Google for Animal Friends and ManyPets by name. Each line represents a brand's share of searches for all five pet insurance providers we track, month by month, from searches in United Kingdom.
Share of searches by month for Animal Friends, ManyPets. The figures are in the table below the chart.
View monthly share of searches table
| Month | Petplan | Agria | Animal Friends | ManyPets | Direct Line |
|---|---|---|---|---|---|
| Oct 2025 | 51.5% | 18.9% | 15.4% | 11.1% | 3.1% |
| Nov 2025 | 54.8% | 16.4% | 16.4% | 9.8% | 2.6% |
| Dec 2025 | 54.9% | 16.4% | 16.4% | 9.6% | 2.6% |
| Jan 2026 | 54.5% | 16.3% | 16.3% | 9.6% | 3.2% |
| Feb 2026 | 54.5% | 16.3% | 16.3% | 9.7% | 3.2% |
| Mar 2026 | 52.5% | 19.3% | 15.7% | 9.4% | 3.1% |
| Apr 2026 | 52.9% | 19.4% | 15.8% | 9.3% | 2.5% |
| May 2026 | 52.9% | 19.4% | 15.8% | 9.3% | 2.5% |
| Jun 2026 | 53% | 19.4% | 15.9% | 9.2% | 2.5% |
| Jul 2026 | 50.5% | 22.6% | 15.1% | 8.8% | 3% |
| Aug 2026 | 55.5% | 20.3% | 13.6% | 8% | 2.7% |
| Sep 2026 | 51.8% | 23.2% | 12.7% | 9.2% | 3.1% |
How has the Animal Friends and ManyPets comparison changed over the last 12 months?
3 findings
- Animal Friends was ahead of ManyPets in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Animal Friends’ share of searches among pet insurance providers in the United Kingdom moved from 15.4% to 12.7%, and its estimated monthly branded searches moved from 18.1K to 14.8K.
- Across the 12 months ending September 2026, ManyPets’ share of searches among pet insurance providers in the United Kingdom moved from 11.1% to 9.2%, and its estimated monthly branded searches moved from 13.1K to 10.8K.
How did search popularity change for United Kingdom pet insurance providers in September 2026?
2 changes
In September 2026, ManyPets gained share of searches among pet insurance providers in the United Kingdom, from 8% to 9.2%.
In September 2026, Animal Friends lost share of searches among pet insurance providers in the United Kingdom, from 13.6% to 12.7%.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using Animal Friends’ and ManyPets’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Animal Friends
1 branded search term
- animal friends insurance
ManyPets
2 branded search terms
- bought by many
- manypets
Other head-to-heads among pet insurance providers
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