Brandwave

How popular isAnimal Friends?

In September 2026, people searched for Animal Friends by name about 14,800 times in the United Kingdom, an 18.2% decrease from the previous year. These searches made up 12.7% of all United Kingdom pet insurance provider searches, placing Animal Friends third out of five providers. When we asked both ChatGPT and Google AI Overviews about pet insurance providers, Animal Friends appeared in one of the five answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Animal Friends is the third most searched of 5 competitors and the fourth most recommended in AI answers.

  1. PetplanShare of searches 51.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. AgriaShare of searches 23.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. Animal FriendsShare of searches 12.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th
  4. ManyPetsShare of searches 9.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  5. Direct LineShare of searches 3.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top pet insurance providers in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Animal Friends was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Animal Friends is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Agria1st
  2. Petplan2nd
  3. ManyPets3rd
  4. Animal Friends4th
  5. Direct Line–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Petplan3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Agria3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ManyPets3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Animal Friends1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Direct Line0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pet insurance providers

5 answers

  • Asked ChatGPT

    “Which pet insurance provider should I use in the UK?”

    1. 1Agria
    2. 2Petplan
    3. 3ManyPets

  • Asked ChatGPT

    “What are the best pet insurance providers in the UK?”

    1. 1Agria
    2. 2Petplan
    3. 3ManyPets
    4. 4Animal Friends

  • Asked ChatGPT

    “What's the best lifetime pet insurance in the UK for a puppy?”

    1. 1Agria
    2. 2Petplan
    3. 3ManyPets

  • Searched Google, AI Overview

    “pet insurance”

    1. Searched Google, AI Overview

      “best pet insurance”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 22, 2026.

      Which pet insurance providers compete with Animal Friends?

      Animal Friends against pet insurance providers in the United Kingdom, by month

      Share of searches by month for Petplan, Agria, Animal Friends, ManyPets, Direct Line. The figures are in the table below the chart.

      View monthly share of searches table
      MonthPetplanAgriaAnimal FriendsManyPetsDirect Line
      Oct 202551.5%18.9%15.4%11.1%3.1%
      Nov 202554.8%16.4%16.4%9.8%2.6%
      Dec 202554.9%16.4%16.4%9.6%2.6%
      Jan 202654.5%16.3%16.3%9.6%3.2%
      Feb 202654.5%16.3%16.3%9.7%3.2%
      Mar 202652.5%19.3%15.7%9.4%3.1%
      Apr 202652.9%19.4%15.8%9.3%2.5%
      May 202652.9%19.4%15.8%9.3%2.5%
      Jun 202653%19.4%15.9%9.2%2.5%
      Jul 202650.5%22.6%15.1%8.8%3%
      Aug 202655.5%20.3%13.6%8%2.7%
      Sep 202651.8%23.2%12.7%9.2%3.1%

      1. 1.Petplan

        51.8%

        Held 1st. 60.5K estimated branded searches, -18.2% vs prior month. Share -3.7 points.

      2. 2.Agria

        23.2%

        Held 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +2.9 points.

      3. 3.Animal Friends

        12.7%

        Held 3rd. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

      4. 4.ManyPets

        9.2%

        Held 4th. 10.8K estimated branded searches, +1.5% vs prior month. Share +1.3 points.

      5. 5.Direct Line

        3.1%

        Held 5th. 3.6K estimated branded searches, 0% vs prior month. Share +0.4 points.

      Compare popularity between Animal Friends and its closest rivals

      Every comparison with Animal Friends

      4 comparisons

      How has branded search demand for Animal Friends changed in the United Kingdom over the last 12 months?

      3 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Animal Friends in the United Kingdom fell from 18.1K to 14.8K.
      • Across the 12 months ending September 2026, Animal Friends’ share of searches among pet insurance providers in the United Kingdom decreased from 15.4% to 12.7%.
      • Across the 12 months ending September 2026, Animal Friends’ share of searches among pet insurance providers in the United Kingdom peaked at 16.4% in December 2025 and was lowest at 12.7% in September 2026.

      How did search popularity change for United Kingdom pet insurance providers in September 2026?

      4 changes

      1. In September 2026, Agria gained share of searches among pet insurance providers in the United Kingdom, from 20.3% to 23.2%.

      2. In September 2026, ManyPets gained share of searches among pet insurance providers in the United Kingdom, from 8% to 9.2%.

      3. In September 2026, Petplan lost share of searches among pet insurance providers in the United Kingdom, from 55.5% to 51.8%.

      4. In September 2026, Animal Friends lost share of searches among pet insurance providers in the United Kingdom, from 13.6% to 12.7%.

      How are Animal Friends’ branded searches counted?

      1 search term

      Brandwave collects information about searches that people make online using Animal Friends’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

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      How the Brand Demand Index is measured

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