Motorbike brands in the United Kingdom:Which are most popular?

Name: Motorbike brands in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Harley-Davidson was the most searched motorbike brand in the United Kingdom, accounting for 24.8% of all searches among the 12 brands we track. When we checked with ChatGPT and Google AI Overviews, Kawasaki showed up in every answer. Honda Motorcycles was recommended most often, coming first in both responses that gave a list.

Follow motorbike brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Top motorbike brands in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions, Kawasaki appeared every time. Honda Motorcycles was recommended most often, coming first in both answers that gave a list. Kawasaki was second, and Triumph was third. Harley-Davidson, which ranked first in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Answers that named it
Kawasaki	Named in 3 of 3 ChatGPT answers	3 of 3
Honda Motorcycles	Named in 2 of 3 ChatGPT answers	2 of 3
Royal Enfield	Named in 1 of 3 ChatGPT answers	1 of 3
KTM	Named in 1 of 3 ChatGPT answers	1 of 3
Triumph	Named in 1 of 3 ChatGPT answers	1 of 3
BMW Motorrad	Named in 1 of 3 ChatGPT answers	1 of 3
Harley-Davidson	Named in 0 of 3 ChatGPT answers	0 of 3
Ducati	Named in 0 of 3 ChatGPT answers	0 of 3
Lexmoto	Named in 0 of 3 ChatGPT answers	0 of 3
Suzuki Motorcycles	Named in 0 of 3 ChatGPT answers	0 of 3
Yamaha Motor	Named in 0 of 3 ChatGPT answers	0 of 3
Mutt Motorcycles	Named in 0 of 3 ChatGPT answers	0 of 3

Kawasaki3 of 3Named in 3 of 3 ChatGPT answers
Honda Motorcycles2 of 3Named in 2 of 3 ChatGPT answers
Royal Enfield1 of 3Named in 1 of 3 ChatGPT answers
KTM1 of 3Named in 1 of 3 ChatGPT answers
Triumph1 of 3Named in 1 of 3 ChatGPT answers
BMW Motorrad1 of 3Named in 1 of 3 ChatGPT answers
Harley-Davidson0 of 3Named in 0 of 3 ChatGPT answers
Ducati0 of 3Named in 0 of 3 ChatGPT answers
Lexmoto0 of 3Named in 0 of 3 ChatGPT answers
Suzuki Motorcycles0 of 3Named in 0 of 3 ChatGPT answers
Yamaha Motor0 of 3Named in 0 of 3 ChatGPT answers
Mutt Motorcycles0 of 3Named in 0 of 3 ChatGPT answers

See every answer about motorbike brands

3 answers

Asked ChatGPT
“What's the best motorbike brand for a beginner in the UK?”
1. 1Honda Motorcycles
2. 2Kawasaki
Asked ChatGPT
“Which motorbike brands are the most reliable?”
1. 1Honda Motorcycles
2. 2Kawasaki
3. 3Triumph
4. 4BMW Motorrad
5. 5Royal Enfield
6. 6KTM
Asked ChatGPT
“What's a good first bike after passing my test?”
1. 1Kawasaki
Searched Google, AI Overview
“motorbikes”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“motorbikes for sale”
Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which motorbike brands do people search for most?

This chart shows how often people search Google for each motorbike brand by name. Each line represents a brand's share of searches for all 12 motorbike brands we track, month by month, from searches in United Kingdom.

Share of searches among motorbike brands in the United Kingdom, by month

Month	Harley-Davidson	Royal Enfield	Ducati	KTM	Honda Motorcycles	Triumph	BMW Motorrad	Lexmoto	Suzuki Motorcycles	Yamaha Motor	Kawasaki	Mutt Motorcycles
Oct 2025	21.6%	14.5%	11.8%	11.8%	11.8%	9.7%	5.3%	3.5%	3.5%	2.4%	2.4%	1.6%
Nov 2025	24.2%	13.3%	13.3%	10.9%	10.9%	8.9%	5.9%	3.2%	3.2%	2.6%	2.2%	1.4%
Dec 2025	22.5%	12.4%	12.4%	12.4%	10.1%	12.4%	5.5%	3.7%	3%	2.4%	2%	1.3%
Jan 2026	20.6%	13.8%	13.8%	11.3%	11.3%	9.2%	6.2%	3.4%	3.4%	2.7%	2.2%	2.2%
Feb 2026	25.5%	14%	11.4%	11.4%	9.3%	9.3%	6.2%	3.4%	3.4%	2.3%	1.9%	1.9%
Mar 2026	21.3%	14.2%	11.6%	11.6%	9.5%	9.5%	7.8%	4.3%	3.5%	2.8%	2.3%	1.5%
Apr 2026	24.4%	13.4%	13.4%	9%	9%	9%	7.3%	4%	4%	2.7%	2.2%	1.8%
May 2026	23.6%	12.9%	12.9%	10.6%	8.7%	10.6%	7.1%	3.9%	3.9%	2.6%	2.1%	1.4%
Jun 2026	19.4%	10.6%	10.6%	23.7%	8.7%	8.7%	5.8%	3.9%	3.2%	2.1%	1.7%	1.4%
Jul 2026	26.6%	11.9%	11.9%	9.8%	9.8%	9.8%	6.5%	4.4%	3.6%	2.4%	1.9%	1.6%
Aug 2026	26.6%	11.9%	11.9%	9.8%	9.8%	9.8%	6.5%	4.4%	3.6%	2.4%	1.9%	1.6%
Sep 2026	24.8%	13.6%	11.1%	11.1%	9%	9%	6%	5%	4%	2.7%	2.2%	1.5%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Harley-Davidson	24.8%	49.5K	-18.2%	-1.8 points
2, moved from 3rd to 2nd	Royal Enfield	13.6%	27.1K	0%	+1.6 pointsmoved from 3rd to 2nd
3, moved from 2nd to 3rd	Ducati	11.1%	22.2K	-18.1%	-0.8 pointsmoved from 2nd to 3rd
4, moved from 5th to 4th	KTM	11.1%	22.2K	0%	+1.3 pointsmoved from 5th to 4th
5, moved from 4th to 5th	Honda Motorcycles Honda	9%	18.1K	-18.5%	-0.7 pointsmoved from 4th to 5th
6, held 6th	Triumph	9%	18.1K	-18.5%	-0.7 points
7, held 7th	BMW Motorrad BMW	6%	12.1K	-18.2%	-0.5 points
8, held 8th	Lexmoto	5%	9.9K	0%	+0.6 points
9, held 9th	Suzuki Motorcycles	4%	8.1K	0%	+0.5 points
10, held 10th	Yamaha Motor	2.7%	5.4K	0%	+0.3 points
11, held 11th	Kawasaki	2.2%	4.4K	0%	+0.3 points
12, held 12th	Mutt Motorcycles	1.5%	2.9K	-19.4%	-0.1 points

1.Harley-Davidson
24.8%
Held 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.8 points.
2.Royal Enfield
13.6%
Moved from 3rd to 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +1.6 points.
3.Ducati
11.1%
Moved from 2nd to 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.8 points.
4.KTM
11.1%
Moved from 5th to 4th. 22.2K estimated branded searches, 0% vs prior month. Share +1.3 points.
5.Honda Motorcycles
9%
Moved from 4th to 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.7 points.
6.Triumph
9%
Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.7 points.
7.BMW Motorrad
6%
Held 7th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
8.Lexmoto
5%
Held 8th. 9.9K estimated branded searches, 0% vs prior month. Share +0.6 points.
9.Suzuki Motorcycles
4%
Held 9th. 8.1K estimated branded searches, 0% vs prior month. Share +0.5 points.
10.Yamaha Motor
2.7%
Held 10th. 5.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
11.Kawasaki
2.2%
Held 11th. 4.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
12.Mutt Motorcycles
1.5%
Held 12th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.1 points.

Which brand is most popular in search among motorbike brands in the United Kingdom?

12 brands

In September 2026, Harley-Davidson was the most searched among motorbike brands in the United Kingdom, with an estimated 49.5K branded searches, 24.8% of all searches for the 12 we track. Royal Enfield is in 2nd place, 11.2 percentage points behind at 13.6%.

United Kingdom motorbike brands, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Harley-Davidson	21.6% → 24.8%	26.6%Jul 2026	19.4%Jun 2026	1st
Royal Enfield	14.5% → 13.6%	14.5%Oct 2025	10.6%Jun 2026	2nd
Ducati	11.8% → 11.1%	13.8%Jan 2026	10.6%Jun 2026	3rd
KTM	11.8% → 11.1%	23.7%Jun 2026	9%Apr 2026	5th → 4th
Honda Motorcycles	11.8% → 9%	11.8%Oct 2025	8.7%May 2026	4th → 5th
Triumph	9.7% → 9%	12.4%Dec 2025	8.7%Jun 2026	6th
BMW Motorrad	5.3% → 6%	7.8%Mar 2026	5.3%Oct 2025	7th
Lexmoto	3.5% → 5%	5%Sep 2026	3.2%Nov 2025	8th
Suzuki Motorcycles	3.5% → 4%	4%Sep 2026	3%Dec 2025	9th
Yamaha Motor	2.4% → 2.7%	2.8%Mar 2026	2.1%Jun 2026	11th → 10th
Kawasaki	2.4% → 2.2%	2.4%Oct 2025	1.7%Jun 2026	10th → 11th
Mutt Motorcycles	1.6% → 1.5%	2.2%Jan 2026	1.3%Dec 2025	12th

Each finding as a sentence

Across the 12 months ending September 2026, Harley-Davidson’s share of searches among motorbike brands in the United Kingdom increased from 21.6% to 24.8%.
Across the 12 months ending September 2026, Royal Enfield’s share of searches among motorbike brands in the United Kingdom decreased from 14.5% to 13.6%.
Across the 12 months ending September 2026, Ducati’s share of searches among motorbike brands in the United Kingdom decreased from 11.8% to 11.1%.
Across the 12 months ending September 2026, KTM’s share of searches among motorbike brands in the United Kingdom decreased from 11.8% to 11.1%.
Across the 12 months ending September 2026, Honda Motorcycles’ share of searches among motorbike brands in the United Kingdom decreased from 11.8% to 9%.
Across the 12 months ending September 2026, Triumph’s share of searches among motorbike brands in the United Kingdom decreased from 9.7% to 9%.
Across the 12 months ending September 2026, BMW Motorrad’s share of searches among motorbike brands in the United Kingdom increased from 5.3% to 6%.
Across the 12 months ending September 2026, Lexmoto’s share of searches among motorbike brands in the United Kingdom increased from 3.5% to 5%.
Across the 12 months ending September 2026, Suzuki Motorcycles’ share of searches among motorbike brands in the United Kingdom increased from 3.5% to 4%.
Across the 12 months ending September 2026, Harley-Davidson’s share of searches among motorbike brands in the United Kingdom peaked at 26.6% in July 2026 and was lowest at 19.4% in June 2026.
Across the 12 months ending September 2026, Royal Enfield’s share of searches among motorbike brands in the United Kingdom peaked at 14.5% in October 2025 and was lowest at 10.6% in June 2026.
Across the 12 months ending September 2026, Ducati’s share of searches among motorbike brands in the United Kingdom peaked at 13.8% in January 2026 and was lowest at 10.6% in June 2026.
Across the 12 months ending September 2026, KTM’s share of searches among motorbike brands in the United Kingdom peaked at 23.7% in June 2026 and was lowest at 9% in April 2026.
Across the 12 months ending September 2026, Honda Motorcycles’ share of searches among motorbike brands in the United Kingdom peaked at 11.8% in October 2025 and was lowest at 8.7% in May 2026.
Across the 12 months ending September 2026, Triumph’s share of searches among motorbike brands in the United Kingdom peaked at 12.4% in December 2025 and was lowest at 8.7% in June 2026.
Across the 12 months ending September 2026, BMW Motorrad’s share of searches among motorbike brands in the United Kingdom peaked at 7.8% in March 2026 and was lowest at 5.3% in October 2025.
Across the 12 months ending September 2026, Lexmoto’s share of searches among motorbike brands in the United Kingdom peaked at 5% in September 2026 and was lowest at 3.2% in November 2025.
Across the 12 months ending September 2026, Suzuki Motorcycles’ share of searches among motorbike brands in the United Kingdom peaked at 4% in September 2026 and was lowest at 3% in December 2025.
Across the 12 months ending September 2026, KTM rose from 5th to 4th among motorbike brands in the United Kingdom.
Across the 12 months ending September 2026, Honda Motorcycles fell from 4th to 5th among motorbike brands in the United Kingdom.
Across the 12 months ending September 2026, Yamaha Motor rose from 11th to 10th among motorbike brands in the United Kingdom.
Across the 12 months ending September 2026, Kawasaki fell from 10th to 11th among motorbike brands in the United Kingdom.
Across the 12 months ending September 2026, Mutt Motorcycles held steady: its share of searches among motorbike brands in the United Kingdom moved less than 0.5 percentage points.

How did search popularity change for United Kingdom motorbike brands in September 2026?

8 changes

In September 2026, Royal Enfield overtook Ducati to rank 2nd among motorbike brands in the United Kingdom, with 13.6% of the searches.
In September 2026, KTM overtook Honda Motorcycles to rank 4th among motorbike brands in the United Kingdom, with 11.1% of the searches.
In September 2026, Lexmoto gained share of searches among motorbike brands in the United Kingdom, from 4.4% to 5%.
In September 2026, Harley-Davidson lost share of searches among motorbike brands in the United Kingdom, from 26.6% to 24.8%.
In September 2026, Ducati lost share of searches among motorbike brands in the United Kingdom, from 11.9% to 11.1%.
In September 2026, Honda Motorcycles lost share of searches among motorbike brands in the United Kingdom, from 9.8% to 9%.
In September 2026, Triumph lost share of searches among motorbike brands in the United Kingdom, from 9.8% to 9%.
Estimated monthly branded searches for Mutt Motorcycles in the United Kingdom fell 19.4% over 12 measured months, from 3.6K to 2.9K in September 2026.

How are branded searches counted for motorbike brands?

12 search terms

Each brand's share of searches among motorbike brands comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.