How popular isBMW Motorrad?
In September 2026, people searched for BMW Motorrad by name about 12,100 times in the United Kingdom, about the same as the previous year. These searches made up 6% of all United Kingdom motorbike brand searches, placing BMW Motorrad seventh out of 12 brands. When we asked both ChatGPT and Google AI Overviews about motorbike brands, BMW Motorrad appeared in one of the three answers and was the fourth most recommended of the 12.
BMW Motorrad is the seventh most searched of 12 competitors and the fourth most recommended in AI answers.
Harley-DavidsonShare of searches 24.8%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
Royal EnfieldShare of searches 13.6%Mentioned in 1 of 3 AI answersPlace in AI recommendations 5th
DucatiShare of searches 11.1%Mentioned in 0 of 3 AI answersPlace in AI recommendations –
KTMShare of searches 11.1%Mentioned in 1 of 3 AI answersPlace in AI recommendations 6th
BMW MotorradShare of searches 6%Mentioned in 1 of 3 AI answersPlace in AI recommendations 4th
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Top motorbike brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, BMW Motorrad was mentioned in one out of three: in one of the three ChatGPT answers. BMW Motorrad is the fourth most recommended of the 12.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kawasaki3 of 3Named in 3 of 3 ChatGPT answers
Honda Motorcycles2 of 3Named in 2 of 3 ChatGPT answers- Royal Enfield1 of 3Named in 1 of 3 ChatGPT answers
- KTM1 of 3Named in 1 of 3 ChatGPT answers
Triumph1 of 3Named in 1 of 3 ChatGPT answers- BMW Motorrad1 of 3Named in 1 of 3 ChatGPT answers
- Harley-Davidson0 of 3Named in 0 of 3 ChatGPT answers
- Ducati0 of 3Named in 0 of 3 ChatGPT answers
Lexmoto0 of 3Named in 0 of 3 ChatGPT answers
Suzuki Motorcycles0 of 3Named in 0 of 3 ChatGPT answers
See every answer about motorbike brands
3 answers
Asked ChatGPT
“What's the best motorbike brand for a beginner in the UK?”
Asked ChatGPT
“Which motorbike brands are the most reliable?”
Asked ChatGPT
“What's a good first bike after passing my test?”
Searched Google, AI Overview
“motorbikes”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“motorbikes for sale”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Which motorbike brands compete with BMW Motorrad?
Share of searches by month for Harley-Davidson, Royal Enfield, Ducati, KTM, Honda Motorcycles, Triumph, BMW Motorrad, Lexmoto, Suzuki Motorcycles, Yamaha Motor, Kawasaki. The figures are in the table below the chart.
View monthly share of searches table
| Month | Harley-Davidson | Royal Enfield | Ducati | KTM | Honda Motorcycles | Triumph | BMW Motorrad | Lexmoto | Suzuki Motorcycles | Yamaha Motor | Kawasaki | Mutt Motorcycles |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.6% | 14.5% | 11.8% | 11.8% | 11.8% | 9.7% | 5.3% | 3.5% | 3.5% | 2.4% | 2.4% | 1.6% |
| Nov 2025 | 24.2% | 13.3% | 13.3% | 10.9% | 10.9% | 8.9% | 5.9% | 3.2% | 3.2% | 2.6% | 2.2% | 1.4% |
| Dec 2025 | 22.5% | 12.4% | 12.4% | 12.4% | 10.1% | 12.4% | 5.5% | 3.7% | 3% | 2.4% | 2% | 1.3% |
| Jan 2026 | 20.6% | 13.8% | 13.8% | 11.3% | 11.3% | 9.2% | 6.2% | 3.4% | 3.4% | 2.7% | 2.2% | 2.2% |
| Feb 2026 | 25.5% | 14% | 11.4% | 11.4% | 9.3% | 9.3% | 6.2% | 3.4% | 3.4% | 2.3% | 1.9% | 1.9% |
| Mar 2026 | 21.3% | 14.2% | 11.6% | 11.6% | 9.5% | 9.5% | 7.8% | 4.3% | 3.5% | 2.8% | 2.3% | 1.5% |
| Apr 2026 | 24.4% | 13.4% | 13.4% | 9% | 9% | 9% | 7.3% | 4% | 4% | 2.7% | 2.2% | 1.8% |
| May 2026 | 23.6% | 12.9% | 12.9% | 10.6% | 8.7% | 10.6% | 7.1% | 3.9% | 3.9% | 2.6% | 2.1% | 1.4% |
| Jun 2026 | 19.4% | 10.6% | 10.6% | 23.7% | 8.7% | 8.7% | 5.8% | 3.9% | 3.2% | 2.1% | 1.7% | 1.4% |
| Jul 2026 | 26.6% | 11.9% | 11.9% | 9.8% | 9.8% | 9.8% | 6.5% | 4.4% | 3.6% | 2.4% | 1.9% | 1.6% |
| Aug 2026 | 26.6% | 11.9% | 11.9% | 9.8% | 9.8% | 9.8% | 6.5% | 4.4% | 3.6% | 2.4% | 1.9% | 1.6% |
| Sep 2026 | 24.8% | 13.6% | 11.1% | 11.1% | 9% | 9% | 6% | 5% | 4% | 2.7% | 2.2% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 24.8% | 49.5K | -18.2% | -1.8 points | |
| 2, moved from 3rd to 2nd | 13.6% | 27.1K | 0% | +1.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 11.1% | 22.2K | -18.1% | -0.8 pointsmoved from 2nd to 3rd | |
| 4, moved from 5th to 4th | 11.1% | 22.2K | 0% | +1.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 9% | 18.1K | -18.5% | -0.7 pointsmoved from 4th to 5th | |
| 6, held 6th | 9% | 18.1K | -18.5% | -0.7 points | |
| 7, held 7th | 6% | 12.1K | -18.2% | -0.5 points | |
| 8, held 8th | 5% | 9.9K | 0% | +0.6 points | |
| 9, held 9th | 4% | 8.1K | 0% | +0.5 points | |
| 10, held 10th | 2.7% | 5.4K | 0% | +0.3 points | |
| 11, held 11th | 2.2% | 4.4K | 0% | +0.3 points | |
| 12, held 12th | 1.5% | 2.9K | -19.4% | -0.1 points |
24.8%
Held 1st. 49.5K estimated branded searches, -18.2% vs prior month. Share -1.8 points.
13.6%
Moved from 3rd to 2nd. 27.1K estimated branded searches, 0% vs prior month. Share +1.6 points.
3.
Ducati11.1%
Moved from 2nd to 3rd. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.8 points.
4.
KTM11.1%
Moved from 5th to 4th. 22.2K estimated branded searches, 0% vs prior month. Share +1.3 points.
Moved from 4th to 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.7 points.
6.
Triumph9%
Held 6th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.7 points.
6%
Held 7th. 12.1K estimated branded searches, -18.2% vs prior month. Share -0.5 points.
8.
Lexmoto5%
Held 8th. 9.9K estimated branded searches, 0% vs prior month. Share +0.6 points.
Held 9th. 8.1K estimated branded searches, 0% vs prior month. Share +0.5 points.
10.
Yamaha Motor2.7%
Held 10th. 5.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
11.
Kawasaki2.2%
Held 11th. 4.4K estimated branded searches, 0% vs prior month. Share +0.3 points.
1.5%
Held 12th. 2.9K estimated branded searches, -19.4% vs prior month. Share -0.1 points.
Compare popularity between BMW Motorrad and its closest rivals
Every comparison with BMW Motorrad
11 comparisons
How has branded search demand for BMW Motorrad changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for BMW Motorrad in the United Kingdom held steady at 12.1K.
- Across the 12 months ending September 2026, BMW Motorrad’s share of searches among motorbike brands in the United Kingdom increased from 5.3% to 6%.
- Across the 12 months ending September 2026, BMW Motorrad’s share of searches among motorbike brands in the United Kingdom peaked at 7.8% in March 2026 and was lowest at 5.3% in October 2025.
How did search popularity change for United Kingdom motorbike brands in September 2026?
6 changes
In September 2026, Royal Enfield overtook Ducati to rank 2nd among motorbike brands in the United Kingdom, with 13.6% of the searches.
In September 2026, KTM overtook Honda Motorcycles to rank 4th among motorbike brands in the United Kingdom, with 11.1% of the searches.
In September 2026, Lexmoto gained share of searches among motorbike brands in the United Kingdom, from 4.4% to 5%.
In September 2026, Harley-Davidson lost share of searches among motorbike brands in the United Kingdom, from 26.6% to 24.8%.
In September 2026, Ducati lost share of searches among motorbike brands in the United Kingdom, from 11.9% to 11.1%.
In September 2026, Honda Motorcycles lost share of searches among motorbike brands in the United Kingdom, from 9.8% to 9%.
How are BMW Motorrad’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using BMW Motorrad’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bmw motorrad
Who owns BMW Motorrad?
BMW Motorrad is owned by BMW. Brandwave also tracks BMW and 
MINI, owned by the same company, in the United Kingdom.
Do you work for BMW Motorrad? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is BMW Motorrad your brand?
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