Brandwave

BMW Motorrad vs Honda Motorcycles:Which is more popular?

In September 2026, Honda Motorcycles had more branded searches than BMW Motorrad among motorbike brands in the United Kingdom. Honda Motorcycles had about 18,100 branded searches, while BMW Motorrad had 12,100. Honda Motorcycles made up 9% of all motorbike brand searches we track, and BMW Motorrad accounted for 6%. When we asked ChatGPT and Google AI Overviews about motorbike brands, Honda Motorcycles appeared in two of the three answers and BMW Motorrad in one. Honda Motorcycles was mentioned before BMW Motorrad in every answer.

Among motorbike brands in the United Kingdom in September 2026

Who do people search for more?

Honda Motorcycles, about 50% more searches than BMW Motorrad

Honda Motorcycles 18.1K searchesBMW Motorrad 12.1K searches

Who does AI mention more?

Honda Motorcycles, mentioned in 2 of 3 answers, BMW Motorrad in 1

Honda Motorcycles in 2 of 3BMW Motorrad in 1 of 3

Who does AI recommend more?

Honda Motorcycles, named ahead of BMW Motorrad in every answer

Honda Motorcycles first in 2BMW Motorrad never first

Follow BMW Motorrad vs Honda Motorcycles and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top motorbike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions, Honda Motorcycles was mentioned in two out of three: in two of the three ChatGPT answers. BMW Motorrad was mentioned in one out of three: in one of the three ChatGPT answers. Honda Motorcycles was listed before BMW Motorrad in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Honda Motorcycles1st
  2. Kawasaki2nd
  3. Triumph3rd
  4. BMW Motorrad4th
  5. Royal Enfield5th
  6. KTM6th
  7. Harley-Davidson–
  8. Ducati–
  9. Lexmoto–
  10. Suzuki Motorcycles–
  11. +2 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kawasaki3 of 3Named in 3 of 3 ChatGPT answers
  • Honda Motorcycles2 of 3Named in 2 of 3 ChatGPT answers
  • Royal Enfield1 of 3Named in 1 of 3 ChatGPT answers
  • KTM1 of 3Named in 1 of 3 ChatGPT answers
  • Triumph1 of 3Named in 1 of 3 ChatGPT answers
  • BMW Motorrad1 of 3Named in 1 of 3 ChatGPT answers
  • Harley-Davidson0 of 3Named in 0 of 3 ChatGPT answers
  • Ducati0 of 3Named in 0 of 3 ChatGPT answers
  • Lexmoto0 of 3Named in 0 of 3 ChatGPT answers
  • Suzuki Motorcycles0 of 3Named in 0 of 3 ChatGPT answers

+2 more

See every answer about motorbike brands

3 answers

  • Asked ChatGPT

    “What's the best motorbike brand for a beginner in the UK?”

    1. 1Honda Motorcycles
    2. 2Kawasaki

  • Asked ChatGPT

    “Which motorbike brands are the most reliable?”

    1. 1Honda Motorcycles
    2. 2Kawasaki
    3. 3Triumph
    4. 4BMW Motorrad
    5. 5Royal Enfield
    6. 6KTM

  • Asked ChatGPT

    “What's a good first bike after passing my test?”

    1. 1Kawasaki

  • Searched Google, AI Overview

    “motorbikes”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “motorbikes for sale”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is BMW Motorrad or Honda Motorcycles more popular in search?

This chart shows how often people search Google for BMW Motorrad and Honda Motorcycles by name. Each line represents a brand's share of searches for all 12 motorbike brands we track, month by month, from searches in United Kingdom.

BMW Motorrad and Honda Motorcycles among motorbike brands in the United Kingdom, by month

Share of searches by month for Honda Motorcycles, BMW Motorrad. The figures are in the table below the chart.

View monthly share of searches table
MonthHarley-DavidsonRoyal EnfieldDucatiKTMHonda MotorcyclesTriumphBMW MotorradLexmotoSuzuki MotorcyclesYamaha MotorKawasakiMutt Motorcycles
Oct 202521.6%14.5%11.8%11.8%11.8%9.7%5.3%3.5%3.5%2.4%2.4%1.6%
Nov 202524.2%13.3%13.3%10.9%10.9%8.9%5.9%3.2%3.2%2.6%2.2%1.4%
Dec 202522.5%12.4%12.4%12.4%10.1%12.4%5.5%3.7%3%2.4%2%1.3%
Jan 202620.6%13.8%13.8%11.3%11.3%9.2%6.2%3.4%3.4%2.7%2.2%2.2%
Feb 202625.5%14%11.4%11.4%9.3%9.3%6.2%3.4%3.4%2.3%1.9%1.9%
Mar 202621.3%14.2%11.6%11.6%9.5%9.5%7.8%4.3%3.5%2.8%2.3%1.5%
Apr 202624.4%13.4%13.4%9%9%9%7.3%4%4%2.7%2.2%1.8%
May 202623.6%12.9%12.9%10.6%8.7%10.6%7.1%3.9%3.9%2.6%2.1%1.4%
Jun 202619.4%10.6%10.6%23.7%8.7%8.7%5.8%3.9%3.2%2.1%1.7%1.4%
Jul 202626.6%11.9%11.9%9.8%9.8%9.8%6.5%4.4%3.6%2.4%1.9%1.6%
Aug 202626.6%11.9%11.9%9.8%9.8%9.8%6.5%4.4%3.6%2.4%1.9%1.6%
Sep 202624.8%13.6%11.1%11.1%9%9%6%5%4%2.7%2.2%1.5%

How has the BMW Motorrad and Honda Motorcycles comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom motorbike brands in September 2026?

2 changes

  1. In September 2026, KTM overtook Honda Motorcycles to rank 4th among motorbike brands in the United Kingdom, with 11.1% of the searches.

  2. In September 2026, Honda Motorcycles lost share of searches among motorbike brands in the United Kingdom, from 9.8% to 9%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using BMW Motorrad’s and Honda Motorcycles’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

BMW Motorrad

1 branded search term

  • bmw motorrad

Honda Motorcycles

1 branded search term

  • honda motorcycles

How the Brand Demand Index is measured

Other head-to-heads among motorbike brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.

Start free