Honda Motorcycles vs KTM:Which is more popular?
In September 2026, KTM had more branded searches than Honda Motorcycles among motorbike brands in the United Kingdom. KTM had about 22,200 branded searches, while Honda Motorcycles had 18,100. KTM made up 11.1% of all motorbike brand searches we track, and Honda Motorcycles accounted for 9%. When we asked ChatGPT and Google AI Overviews about motorbike brands, Honda Motorcycles appeared in two of the three answers and KTM in one. Honda Motorcycles was mentioned before KTM in every answer.
Who do people search for more?
KTM, about 23% more searches than Honda Motorcycles
Who does AI mention more?
Honda Motorcycles, mentioned in 2 of 3 answers, KTM in 1
Who does AI recommend more?
Honda Motorcycles, named ahead of KTM in every answer
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Top motorbike brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, Honda Motorcycles was mentioned in two out of three: in two of the three ChatGPT answers. KTM was mentioned in one out of three: in one of the three ChatGPT answers. Honda Motorcycles was listed before KTM in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kawasaki3 of 3Named in 3 of 3 ChatGPT answers- Honda Motorcycles2 of 3Named in 2 of 3 ChatGPT answers
Royal Enfield1 of 3Named in 1 of 3 ChatGPT answers- KTM1 of 3Named in 1 of 3 ChatGPT answers
Triumph1 of 3Named in 1 of 3 ChatGPT answers
BMW Motorrad1 of 3Named in 1 of 3 ChatGPT answers
Harley-Davidson0 of 3Named in 0 of 3 ChatGPT answers
Ducati0 of 3Named in 0 of 3 ChatGPT answers
Lexmoto0 of 3Named in 0 of 3 ChatGPT answers
Suzuki Motorcycles0 of 3Named in 0 of 3 ChatGPT answers
See every answer about motorbike brands
3 answers
Asked ChatGPT
“What's the best motorbike brand for a beginner in the UK?”
Asked ChatGPT
“Which motorbike brands are the most reliable?”
Asked ChatGPT
“What's a good first bike after passing my test?”
Searched Google, AI Overview
“motorbikes”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“motorbikes for sale”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Honda Motorcycles or KTM more popular in search?
This chart shows how often people search Google for Honda Motorcycles and KTM by name. Each line represents a brand's share of searches for all 12 motorbike brands we track, month by month, from searches in United Kingdom.
Share of searches by month for KTM, Honda Motorcycles. The figures are in the table below the chart.
View monthly share of searches table
| Month | Harley-Davidson | Royal Enfield | Ducati | KTM | Honda Motorcycles | Triumph | BMW Motorrad | Lexmoto | Suzuki Motorcycles | Yamaha Motor | Kawasaki | Mutt Motorcycles |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.6% | 14.5% | 11.8% | 11.8% | 11.8% | 9.7% | 5.3% | 3.5% | 3.5% | 2.4% | 2.4% | 1.6% |
| Nov 2025 | 24.2% | 13.3% | 13.3% | 10.9% | 10.9% | 8.9% | 5.9% | 3.2% | 3.2% | 2.6% | 2.2% | 1.4% |
| Dec 2025 | 22.5% | 12.4% | 12.4% | 12.4% | 10.1% | 12.4% | 5.5% | 3.7% | 3% | 2.4% | 2% | 1.3% |
| Jan 2026 | 20.6% | 13.8% | 13.8% | 11.3% | 11.3% | 9.2% | 6.2% | 3.4% | 3.4% | 2.7% | 2.2% | 2.2% |
| Feb 2026 | 25.5% | 14% | 11.4% | 11.4% | 9.3% | 9.3% | 6.2% | 3.4% | 3.4% | 2.3% | 1.9% | 1.9% |
| Mar 2026 | 21.3% | 14.2% | 11.6% | 11.6% | 9.5% | 9.5% | 7.8% | 4.3% | 3.5% | 2.8% | 2.3% | 1.5% |
| Apr 2026 | 24.4% | 13.4% | 13.4% | 9% | 9% | 9% | 7.3% | 4% | 4% | 2.7% | 2.2% | 1.8% |
| May 2026 | 23.6% | 12.9% | 12.9% | 10.6% | 8.7% | 10.6% | 7.1% | 3.9% | 3.9% | 2.6% | 2.1% | 1.4% |
| Jun 2026 | 19.4% | 10.6% | 10.6% | 23.7% | 8.7% | 8.7% | 5.8% | 3.9% | 3.2% | 2.1% | 1.7% | 1.4% |
| Jul 2026 | 26.6% | 11.9% | 11.9% | 9.8% | 9.8% | 9.8% | 6.5% | 4.4% | 3.6% | 2.4% | 1.9% | 1.6% |
| Aug 2026 | 26.6% | 11.9% | 11.9% | 9.8% | 9.8% | 9.8% | 6.5% | 4.4% | 3.6% | 2.4% | 1.9% | 1.6% |
| Sep 2026 | 24.8% | 13.6% | 11.1% | 11.1% | 9% | 9% | 6% | 5% | 4% | 2.7% | 2.2% | 1.5% |
How has the Honda Motorcycles and KTM comparison changed over the last 12 months?
3 findings
- KTM was ahead of Honda Motorcycles in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Honda Motorcycles’ share of searches among motorbike brands in the United Kingdom moved from 11.8% to 9%, and its estimated monthly branded searches moved from 27.1K to 18.1K.
- Across the 12 months ending September 2026, KTM’s share of searches among motorbike brands in the United Kingdom moved from 11.8% to 11.1%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for United Kingdom motorbike brands in September 2026?
2 changes
In September 2026, KTM overtook Honda Motorcycles to rank 4th among motorbike brands in the United Kingdom, with 11.1% of the searches.
In September 2026, Honda Motorcycles lost share of searches among motorbike brands in the United Kingdom, from 9.8% to 9%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Honda Motorcycles’ and KTM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Honda Motorcycles
1 branded search term
- honda motorcycles
KTM
1 branded search term
- ktm
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