Ducati vs KTM:Which is more popular?
In September 2026, Ducati and KTM were level in searches among motorbike brands in the United Kingdom, with an estimated 22.2K branded searches each, at 11.1% of the total each. When we asked ChatGPT and Google AI Overviews about motorbike brands, KTM appeared in one of the three answers and Ducati in none.
Who do people search for more?
Ducati and KTM are searched for about as often as each other.
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Top motorbike brands in ChatGPT and Google AI Overviews
In three ChatGPT questions, KTM was mentioned in one out of three: in one of the three ChatGPT answers. Ducati did not appear in any of the three answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Kawasaki3 of 3Named in 3 of 3 ChatGPT answers
Honda Motorcycles2 of 3Named in 2 of 3 ChatGPT answers
Royal Enfield1 of 3Named in 1 of 3 ChatGPT answers
KTM1 of 3Named in 1 of 3 ChatGPT answers
Triumph1 of 3Named in 1 of 3 ChatGPT answers
BMW Motorrad1 of 3Named in 1 of 3 ChatGPT answers
Harley-Davidson0 of 3Named in 0 of 3 ChatGPT answers
Ducati0 of 3Named in 0 of 3 ChatGPT answers
Lexmoto0 of 3Named in 0 of 3 ChatGPT answers
Suzuki Motorcycles0 of 3Named in 0 of 3 ChatGPT answers
See every answer about motorbike brands
3 answers
Asked ChatGPT
“What's the best motorbike brand for a beginner in the UK?”
Asked ChatGPT
“Which motorbike brands are the most reliable?”
Asked ChatGPT
“What's a good first bike after passing my test?”
Searched Google, AI Overview
“motorbikes”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“motorbikes for sale”
Google showed no AI Overview for this search.
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Ducati or KTM more popular in search?
This chart shows how often people search Google for Ducati and KTM by name. Each line represents a brand's share of searches for all 12 motorbike brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Ducati, KTM. The figures are in the table below the chart.
View monthly share of searches table
| Month | Harley-Davidson | Royal Enfield | Ducati | KTM | Honda Motorcycles | Triumph | BMW Motorrad | Lexmoto | Suzuki Motorcycles | Yamaha Motor | Kawasaki | Mutt Motorcycles |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 21.6% | 14.5% | 11.8% | 11.8% | 11.8% | 9.7% | 5.3% | 3.5% | 3.5% | 2.4% | 2.4% | 1.6% |
| Nov 2025 | 24.2% | 13.3% | 13.3% | 10.9% | 10.9% | 8.9% | 5.9% | 3.2% | 3.2% | 2.6% | 2.2% | 1.4% |
| Dec 2025 | 22.5% | 12.4% | 12.4% | 12.4% | 10.1% | 12.4% | 5.5% | 3.7% | 3% | 2.4% | 2% | 1.3% |
| Jan 2026 | 20.6% | 13.8% | 13.8% | 11.3% | 11.3% | 9.2% | 6.2% | 3.4% | 3.4% | 2.7% | 2.2% | 2.2% |
| Feb 2026 | 25.5% | 14% | 11.4% | 11.4% | 9.3% | 9.3% | 6.2% | 3.4% | 3.4% | 2.3% | 1.9% | 1.9% |
| Mar 2026 | 21.3% | 14.2% | 11.6% | 11.6% | 9.5% | 9.5% | 7.8% | 4.3% | 3.5% | 2.8% | 2.3% | 1.5% |
| Apr 2026 | 24.4% | 13.4% | 13.4% | 9% | 9% | 9% | 7.3% | 4% | 4% | 2.7% | 2.2% | 1.8% |
| May 2026 | 23.6% | 12.9% | 12.9% | 10.6% | 8.7% | 10.6% | 7.1% | 3.9% | 3.9% | 2.6% | 2.1% | 1.4% |
| Jun 2026 | 19.4% | 10.6% | 10.6% | 23.7% | 8.7% | 8.7% | 5.8% | 3.9% | 3.2% | 2.1% | 1.7% | 1.4% |
| Jul 2026 | 26.6% | 11.9% | 11.9% | 9.8% | 9.8% | 9.8% | 6.5% | 4.4% | 3.6% | 2.4% | 1.9% | 1.6% |
| Aug 2026 | 26.6% | 11.9% | 11.9% | 9.8% | 9.8% | 9.8% | 6.5% | 4.4% | 3.6% | 2.4% | 1.9% | 1.6% |
| Sep 2026 | 24.8% | 13.6% | 11.1% | 11.1% | 9% | 9% | 6% | 5% | 4% | 2.7% | 2.2% | 1.5% |
How has the Ducati and KTM comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 12 months ending September 2026: KTM took it in June 2026, Ducati took it in July 2026.
- Across the 12 months ending September 2026, Ducati’s share of searches among motorbike brands in the United Kingdom moved from 11.8% to 11.1%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 12 months ending September 2026, KTM’s share of searches among motorbike brands in the United Kingdom moved from 11.8% to 11.1%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
How did search popularity change for United Kingdom motorbike brands in September 2026?
3 changes
In September 2026, Royal Enfield overtook Ducati to rank 2nd among motorbike brands in the United Kingdom, with 13.6% of the searches.
In September 2026, KTM overtook Honda Motorcycles to rank 4th among motorbike brands in the United Kingdom, with 11.1% of the searches.
In September 2026, Ducati lost share of searches among motorbike brands in the United Kingdom, from 11.9% to 11.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Ducati’s and KTM’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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